Punctumm

Sneak peek of drink coasters, colorful pattern , and design from one of our latest projects. Urbio is an apart-hotel in the heart of with a mission to create urban oases all over Europe. More to come soon!

and with .architecture

As we already know, a great user experience doesn't begin and end online.

And brand is more than a , images, or fonts - it seems like almost everybody knows that. 

And if all these are not aligned across the board you may end up with a schizophrenic brand. 

That's why we worked closely with Mana's architect to build a solid concept that fits the and .romania

As much as we love , there is nothing better than seeing your designs at full scale.

"Brand alignment is the practice of linking your business strategy to customer experience... " Marty Neumeier

Team:
Creative direction:
Graphic design: .cibu
Photography:
Architecture: .architecture

Photo credits -

and campaign alongside . 

Great user experience doesn't begin and end online. There are different touchpoints that we help our partners achieve it. Our marketing strategy philosophy is never about selling but helping people to buy the best products for their needs. 

We do that by pairing excellent brand messaging with a client centric marketing approach.

There is no successful or rebranding without brand messaging. We love to help our clients go beyond the and find their brand's voice. 
romania challenge was to find the balance in communicating transparency without sounding like a bully in a politically correct and super sensitive culture. 

When talking about Mana's voice and tone the goal was always to be so transparent that the next thing that comes in our client's mind is "radical" - "radical transparency".

Team:
Creative direction -
Campaign headline and subheads concepts -
Graphic design - .cibu ,
Photography -
Food & Set Styling -

Full visual identity and packaging design for Mana.

The only fast-food chain from Romania that uses non-frozen clean ingredients, ethically-raised, antibiotic-free, and non-GMO chicken.

We absolutely love working with Sebi Nuc, a young entrepreneur that wants to challenge the fast-food restaurant market.

We knew from the beginning that it will be a hard task for him but with that in mind we came alongside and embraced it fully.

We are all about challenging the status quo and bringing to life brands that are value-driven and on a mission to change the world.

Team:
Creative direction - Ruben Precup
Designers - George Cibu, Ruben Precup
Photographer - George Reuel
Set Stylist - Bianca Comsa
Editors - Marius Farcas, George Reuel

At Humain we hate good design, that’s why we strive for GREAT design. We love and appreciate good aesthetics because we know that "a combination of good strategy and poor ex*****on is like a Ferrari with flat tires".*

We always try to recognize that design is more than that. Great design for us it's "a mix of craft, science, storytelling, propaganda and philosophy".**

We mine from brand history, strategy sessions, client's persona, business goals and target-market research, to inspire our creative concepts.

For us a design is great when it exists to achieve a business or marketing objective.

*Marty Neumeier
**Erik Adigard

Dear friends,

I just want to let you know that soon this account will be property of Humain Studio.

A new strategic collaboration between me and one of the most creative designers that I know.

Stay tuned for more information.

Y'all Romania is not ready for this!!!

Working on this branding with my good friend Sebi for over two years now. It has been a crazy journey but we are just a few weeks away from launching it. Mana is a new fast food restaurant concept with non-frozen products, ethically raised chicken, humanely treated and 100% vegetarian fed, while being non-GMO, antibiotic-free, hormone-free and additive-free (I didn't even knew that so much crap can be in our food!!!). And this is just a bit of what Mana stands for. More to reveal about this project soon...

Packaging, Logo Design.

Photo Credit: Ada Pop, Denisa Zamfir, TOOUS Media

Supreme Granite is a well-respected granite countertop company from Phoenix, Arizona. With more than two decades of experience, and with long-term relationships with builders, designers, and general contractors. The company just went through a transition - changing their names and their business approach. The rebranding was necessary but the first thing that the client asked was - "I need a new website".

It was just the first meeting but after a few minutes in, we both knew it - yes, he needs a website but also way more than that. A repositioning was taking place, slowly but surely.

My mission was to help Supreme Granite through transition and to be sure that the process is intentional. To help them become the brand that they had in mind, to help them increase awareness and a website that serves their goals - digital showroom, attract new clients, and express their personality.

A lot of things are still in process but I thought to share the logo with you. It's one of my favorites, but the most important is serving Supreme's Granite business objectives. The brand attributes that guided this journey were - precision, promptitude, inclusivity, and foresight.