Elixirr Digital

We’re proud to have been Silver sponsors of the AI Hackathon in Zagreb.

We loved supporting an event that brought together AI enthusiasts from all over the world, tackling challenges rooted in the core mathematical disciplines behind modern AI systems.

Alongside the sponsorship, our team also shared an intro to Elixirr Digital and how our AI department works day to day, which made for a great mix of AI theory and real-world delivery!

Huge thanks to Delta 2026 for organising a great event!

Elixirr Academy wrapped up last Friday! 🎓

20 participants across Croatia and South Africa completed six weeks of hands-on learning. They’ve built skills in Python, Azure, SQL, generative AI and plenty more, with practical work at the heart of it.

Huge congratulations to everyone involved!

Our US team has been having a brilliant time together recently! From relaxed happy hours and catch-ups to birthday treats and team lunches. It’s more than just the fun moments. It’s that feeling of belonging that really makes our culture what it is. 😊

Before the holiday rush hits at full speed, our Croatia teams took a breather for some well-earned fun. From a competitive bowling night to adrenaline-filled rafting, each team picked their own way to switch off and reset.

A good reminder that stepping back helps us show up stronger. 💪

Our latest article looks at how to measure visibility when AI search hides the usual data. Rankings and clicks only cover part of the picture now. We break down the signals that matter: citations, representation, sentiment, and what happens when AI does drive visits.

Generative Engine Optimisation: Measuring Visibility and Impact - Elixirr Digital Discover how to measure success in generative search, using GEO metrics to link AI visibility with brand influence and growth across modern search platforms.

In our new article, we get practical about what “good” content looks like when generative AI is the one deciding what gets reused.

The strongest shift we’re seeing: writing for inclusion. That means leading with a clear answer, using clean, quotable statements, and backing claims with specifics AI can repeat safely. Freshness matters too; outdated pages quietly drain credibility. And authority comes from more than your site, because AI cross-checks what others say about you.

If your content programme is still built purely around rankings, this is a useful reset.

Building Trust and Visibility with Generative Engine Optimisation - Elixirr Digital Part two of our GEO series explores the content and authority pillar, with guidance on creating trusted content for AI-driven search results.

Website redesigns are more than aesthetics. They're about understanding user needs and aligning digital presence with business evolution.

JTC Group's website needed to reflect new service offerings while improving navigation and search functionality.

The outcome: A website that immediately communicates what JTC offers, with clearer navigation and a modern design that drives engagement.

For the full story, check out the link. 👇
https://www.elixirrdigital.com/case-studies/jtc/

Redesigning JTC’s website to improve usability and user experience - Elixirr Digital Discover how we delivered a complete website redesign for JTC, featuring improved UX, UI, and continuous optimisation. Click to learn more.

A Global Standards Provider's PPC activity was spread too thin across multiple products. Conversion tracking treated all actions equally, obscuring revenue drivers.

We restructured tracking to prioritise high-value actions, reallocated budget to core products, streamlined keywords, and connected campaigns directly to business outcomes.

Performance Max expanded reach strategically alongside focused search campaigns.

Clear funnel visibility now links spend to leads, opportunities, and revenue.

Check out the full case study for results - link in the comments. 👇

Driving a 1,152% ROAS increase for a global standards provider - Elixirr Digital Find out how we helped a global standards and certification provider achieve 1152% ROAS growth with data-driven PPC optimisation.

Stannah operates in a highly price-competitive market but needed to protect its premium positioning.

Our solution combined PPC, Performance Max, Demand Generation, and programmatic display, native, and video campaigns aligned with their TV creative.

Check out the full success story! 👇

https://www.elixirrdigital.com/case-studies/stannah-3/

Boosting Stannah’s conversion rate by 26% through integrated digital campaigns - Elixirr Digital Discover how we helped Stannah drive lead generation and brand awareness with an integrated PPC, display, and video advertising strategy.

If you’re testing Lambdas by deploying to AWS every time…you’re paying for your own feedback loop.

Moto lets you mock AWS services locally (S3, DynamoDB, etc.), so you can test Lambda behaviour without deploying anything.

This means:
- Quicker testing
- No AWS spend while you debug
- Safer iteration
- Easier CI pipelines

Full blog + example test suite 👇
https://www.elixirrdigital.com/2026/01/21/moto-mock-testing-with-aws-lambda/

Moto Mock Testing with AWS Lambda: Local, Fast & Cost-Effective - Elixirr Digital Testing AWS Lambdas in a real AWS environment can be slow, costly and risky. Every deployment takes time and mistakes can easily lead to unexpected bills.

For the third year running, our Croatian office took part in the Rijeka Carnival parade, one of Europe’s top carnivals! 🎭

This year, dressed as characters from The Matrix, they took over the Korzo and highlighted the importance of using AI responsibly.

While sharing that message, they also had an incredible time at the parade!

See you next year! 😎