Daryl Johnson

New metrics coming for Google MyBusiness reporting! For those with retail locations where customers visit, keeping an eye on this can really help!

Google My Business performance report adding driving direction requests and website visits This is slowly rolling out, you might not see it show up yet in your Google My Business account.

Ok team keep a watch for this one. If you want to get ahead of the curve, use Google's Pages Insight tool (https://buff.ly/3ww12rr) and work your Core Web Vitals scores until they all pass. I'd also put an alert in Google Analytics for a 15% or higher drop in organic traffic from same day a week ago. This will let you know if you are experiencing any problems arising from this update.

Google Page Experience Update Rolling Out Between June 15 & End Of August So yesterday, Google not only said the June 2021 core update finished rolling out on June 12th, but also said that on June 15th it began to start the slow process of rolling out the page experience up

Once you have a great click thru rate (CTR) on ads, a big focus for improvement is improving landing pages for conversion rates. PPC Hero has done a great job documenting what things on a page should be there...and which ones might need to go away. I would add heat mapping software like HotJar to gain better insights, but this is a great starting point.

How To Optimize Your Website For Higher Conversion Wanting to know how to improve your conversion rate to make the most out of your online traffic? Here is how to optimize your website for higher conversion.

This is an important topic...for leaders/founders on businesses, sometimes to move forward, we have to ask for help.

How This Successful Founder Deals With Stress in a Way Most Leaders Would Reject Accepting three little words could pave the way to better mental health.

Google is starting to rely more and more on machine learning/AI to render the best search results. Its a bit ironic. They are basically using artificial intelligence to achieve their real goal...to have the algorithm act like a human in selecting the best results for a query.

This article does a great job in explaining Google's Core Web Vitals. It's a bit techy, but you can get where Google is going on measuring the quality of users' experiences with websites and how to use that in its ranking algorithm.

Google changes Core Web Vitals metrics; How to use lab and field data for optimization Field data, considered towards rankings, will vary depending on real-world user device power, screen size, and network connectivity. Lab data has default values for these and, (except in the case of Page Speed Insights), can be calibrated by developers to simulate all manner of conditions.

Google rolls out core updates to its algorithm all the time. If you follow four simple principles, you will avoid the lion's share of pain. 1. Follow the spirit of Google Webmaster Guidelines, not just the law. 2. Use "E-A-T" when building content (Expertise, Authoritativeness, Trustworthiness). 3. Build relationships with other sites that have the audience you desire. 4. Have a fast, website with great usability.

How to Deal with the June Google Core Update On June 2nd Google released a core update. And in July there will be another one. During the first few days, most of us marketers and SEOs saw little to no changes in our rankings or search traffic. But on Sunday June 6th, many of started noticing shake ups. Some of my friends saw declines […]

Google is at it again, launching some new ad types specifically targeting Google Maps. I'm very interested in seeing the performance on ads showing in auto suggest, similar places, and navigation.

Google launches new ad formats for local campaigns and pickup later option for local inventory ads Google announced a number of local ad features at its annual Google Marketing Livestream event.

This is a bit technical, but very important. What marketing efforts do you give credit to when more than one was used to get a prospect to convert? TIP: For lead generation, I am a fan of position based or time-decay.

What You Need To Learn About Attribution Models To Focus On The Right Channel Attribution modeling helps you analyze which touchpoints result in a conversion. Read this article to find out which channel matters most to your business.

I'll have an upcoming blog on this, but if you're in the lead generation business, this is the best way to calculate the elusive ROI for PPC.

Optimize Better With Offline Conversion Tracking This post covers how to set up an automated process for offline conversion tracking, assigning the right values to these, and using them to optimize performance.

I've always half-joked that marketing is understanding people wants and biases. Many times I've seen bias keep business owners away from a great ROI. We think we know...but we really don't😩. Do these biases affect you too?

7 Cognitive Biases That Are Holding You Back You may believe that your conscious self is in control of your life, but the scientific reality is very much the opposite. Conquer these biases to turn things around.

So I get this question all the time...how do I respond to reviews online when I'm subject to HIPAA? Easy...just read this blog

Get Stellar Medical Reviews & Not Violate HIPAA - Medical Reputation Management Worried about your online presence with reviews. Get tip on medical reputation management from Daryl Johnson, which starts with making a sturdy process!