Local Profile

DFW RESTAURANT WEEK IS TURNING 30 — AND IT’S RAISED OVER $13 MILLION FOR NORTH TEXAS

One of North Texas’ favorite dining traditions is back this summer, celebrating 30 years of great meals and giving back.

Since launching in 1996, DFW Restaurant Week has raised more than $13 million for local nonprofits, helping provide meals, education, counseling and family support services across the region.

✨ EVENT DETAILS
📅 August 10 – September 7, 2026
👀 Preview Weekend: August 6–9
📍 Restaurants across Dallas-Fort Worth

❤️ THE IMPACT
🥘 More than $13 million raised since 1996
🍽️ 1.5+ million meals provided through North Texas Food Bank
🏆 Over 150 participating restaurants last year

Several Collin County favorites, including Del Frisco’s Double Eagle Steakhouse, Steve Fields Steakhouse and Del Frisco’s Grille, were recognized among the event’s top fundraisers.

Photo: DFW Restaurant Week
👉 Read the full story:
Visit localprofile.com and search “DFW Restaurant Week”

💬 Which restaurant are you hoping joins this year’s lineup?

TUPPS BREWERY IS GETTING A NEW SOCCER PITCH THIS SUMMER 🍻

Soccer and craft beer are teaming up in McKinney.

McKinney Chupacabras FC and TUPPS Brewery have announced plans for a new small-sided soccer pitch that will bring pickup games, youth programs, watch parties and community events to one of the city’s most popular gathering spots.

✨ WHAT TO KNOW
📍 TUPPS Brewery, McKinney
⚽ New Chupacabras Pitch
🎉 Groundbreaking held May 25
🌎 Arrives ahead of FIFA World Cup 2026

🏟️ THE PITCH WILL HOST
• Pickup soccer games
• Youth programming
• Community events
• Soccer watch parties
• Recreational leagues

The project is part of the growing "Summer of Soccer" momentum building across North Texas as the region prepares to host World Cup events next year.

Photo: Visit McKinney
👉 Read the full story:
Visit localprofile.com and search “TUPPS soccer pitch”

💬 Would you play on a soccer pitch at a brewery?

A MCKINNEY CLUB IS PROVING CHARACTER MATTERS MORE THAN STATUS

What if membership wasn’t based on wealth, connections or influence — but on community involvement, philanthropy and a love of live music?

That’s the idea behind The Rook, a unique members’ community tucked inside Adriatica Village in McKinney.

✨ WHAT MAKES IT DIFFERENT
🎸 Intimate live performances from Texas music legends
🤝 A membership focused on service and community
🍷 Wine tastings, chef dinners and special events
🎭 A space designed to bring people together

📍 Adriatica Village, McKinney

Rather than asking what you do for a living, The Rook looks for people who volunteer, give back and want to be part of something bigger than themselves.

The result is a growing community built around connection, conversation and a shared appreciation for great music.

Images produced for Burress Law Firm / The Rook McKinney
👉 Read the full story:
Visit localprofile.com and search “The Rook”

💬 Would you join a club that prioritizes character over status?

PROSPER EARNS NATIONAL RECOGNITION FOR ITS COMMITMENT TO TREES

As Prosper continues to grow, town leaders are making sure green space grows with it.

The Arbor Day Foundation has named Prosper a 2025 Tree City USA community and awarded the town its prestigious Growth Award, recognizing exceptional efforts in urban forestry, sustainability and long-term planning.

✨ WHY IT MATTERS:
🌳 Tree City USA designation
🏆 National Growth Award recipient
🌱 Recognized for advanced tree care and forestry management
🏡 Focus on preserving Prosper’s community character

According to town officials, trees help:
• Reduce summer heat
• Improve air quality
• Manage stormwater runoff
• Support property values
• Lower energy costs

📍 Prosper has earned Tree City USA recognition every year since 2020.

Photo: Town of Prosper | Facebook
👉 Read the full story:
Visit localprofile.com and search “Prosper Tree City USA”

💬 What’s one thing Prosper should prioritize as it continues to grow?

NORTH TEXAS STUDENTS JUST SET A RECORD FOR GIVING BACK 👏

A group of 40 student leaders with The Storehouse Community Center logged more than 2,161 volunteer hours this year while leading projects that supported families across North Texas.

✨ BY THE NUMBERS:
🕒 2,161 volunteer hours
🧥 2,503 coats and winter clothing items collected
🏫 6 North Texas schools participated
🙌 Highest service year in program history

One of the biggest accomplishments came through the Warm Hearts with Warm Coats campaign, where students collected more than four times the donations received the previous year.

Beyond clothing drives, students also supported food pantry operations, donation programs and community outreach initiatives throughout the year.

Photo: Storehouse Community Center
👉 Read the full story:
Visit localprofile.com and search “The Storehouse Youth Leadership Council”

💬 Do you know a student making a difference in your community?

TOP 10 THINGS TO DO THIS WEEKEND IN PLANO, FRISCO AND BEYOND

• Women’s Golf Day at PGA Frisco
May 29 | PGA District, Frisco
Enjoy an afternoon of golf, networking and instruction with PGA professionals during this celebration of women in the game.

• Luau Night
May 29 | Grandscape, The Colony
Experience Hawaiian-inspired performances, music and tropical fun during this free outdoor celebration.

• Rodeo Celina
May 29–31 | Myers Park & Event Center, McKinney
A full weekend of professional rodeo action, Western entertainment and family-friendly activities.

• FrisCON
May 29–30 | Frisco Public Library, Frisco
Pop culture fans can enjoy comic creators, voice actor panels, K-pop performances, artists and more during this free convention weekend.

• Broadway Rave
May 30 | Grandscape, The Colony
Sing along to your favorite show tunes during this high-energy outdoor musical theater dance party.

• Drink North Texas Wine Festival
May 30 | Frontiers of Flight Museum, Dallas
Sample wines from North Texas wineries while enjoying live jazz, food vendors and museum exhibits.

• Flowapalooza
May 30–31 | Epic Waters, Grand Prairie
A family-friendly festival packed with live entertainment, games, competitions and interactive activities.

• Choctaw Cover-to-Cover Music Festival
May 30 | Klyde Warren Park, Dallas
Enjoy a free outdoor concert featuring tribute bands, food trucks, shopping and festival fun in downtown Dallas.

• Peppa’s U.S. Adventures Tour
May 30–31 | Stonebriar Centre, Frisco
Families can enjoy live shows, games and meet-and-greet opportunities with Peppa Pig and friends.

• Yappy Hour at Legacy Hall
May 31 | Legacy Hall, Plano
Bring your pup for an afternoon of drink specials, treats and pet-friendly fun in the Box Garden.

Read more at localprofile.com.

AT&T STADIUM COULD SELL NEARLY $12 MILLION IN BEER DURING THE WORLD CUP

Everything may be bigger in Texas — including World Cup beer sales.

New projections estimate AT&T Stadium will generate more than $11.7 million in beer sales during the 2026 FIFA World Cup, making Dallas one of the tournament’s biggest markets for matchday beverage revenue.

✨ BY THE NUMBERS:
🍺 1.19 million beers projected to be sold
💰 $11.7 million in beer revenue
🏟️ 9 World Cup matches at AT&T Stadium
🥉 Third-highest beer revenue among host markets worldwide

📍 AT&T Stadium, Arlington

🤯 FUN FACT
That’s enough beer to fill approximately 1.1 Olympic-sized swimming pools.

Photo: Ground Picture | Shutterstock
👉 Read the full story:
Visit localprofile.com and search “World Cup beer sales”

💬 Over or under: Will fans actually drink more than 1.19 million beers? 🍻

GET READY: ADDISON KABOOM TOWN! TICKETS GO ON SALE JUNE 1 🇺🇸

One of America’s most celebrated fireworks shows is returning to North Texas — and tickets go on sale June 1.

Addison Kaboom Town! returns July 3, kicking off the nation’s celebration of America’s 250th birthday with fireworks, air shows, live music and family-friendly festivities.

✨ EVENT DETAILS
📍 Addison Circle Park
📅 July 3, 2026
🕔 5 p.m. – 11 p.m.
🎟️ Tickets on sale June 1

💵 TICKET PRICES
• $10 (ages 10+)
• $5 (ages 2–9)
• Free for children under 2 (ticket required)

🎇 WHAT TO EXPECT
✈️ Addison Airport Air Show
🎶 Live music and entertainment
🍔 Food and beverage vendors
🕺 Silent Disco
🇺🇸 Patriotic displays honoring America’s 250th anniversary
🎆 One of the nation’s top-ranked fireworks shows

Recently named one of the best places in America to watch fireworks, Addison Kaboom Town! draws hundreds of thousands of visitors each year.

Photo: Addison Kaboom Town
👉 Read the full story:
Visit localprofile.com and search “Addison Kaboom Town”

💬 Is Kaboom Town the best Fourth of July celebration in North Texas?

PLANO APPROVES $140 MILLION PUBLIC SAFETY CAMPUS

Plano is moving forward with one of the largest infrastructure investments in city history.

City Council has approved a $140 million construction budget for a new Public Safety Campus designed to bring police, fire and emergency response operations together in one centralized location.

✨ WHAT’S PLANNED
🏢 New Police Headquarters
📞 911 Communications Center
🚒 Fire Station No. 14
🚗 Parking Garage
⚡ Central Utility Plant

📍 West Park Boulevard & Alma Drive, Plano

City leaders describe the project as one of the most significant capital investments Plano has ever made.

Photo: Pelow Media | Shutterstock
👉 Read the full story:
Visit localprofile.com and search “Plano Public Safety Campus”

💬 What major project would you like to see Plano invest in next?

A NEW PRIVATE SOCIAL CLUB IS OPENING IN NORTH DALLAS 🍸

A new members-only social club is bringing dining, poker, mahjong, live events and curated game nights together under one roof in North Dallas.

Champions Social Club is designed as a modern “third space” — a place somewhere between home and work where members can gather, unwind and build community.

✨ WHAT TO EXPECT:
🍽️ Dining and cocktails
♠️ Poker and private game rooms
🀄 Mahjong and chess nights
🎶 Live entertainment and hosted events
👥 Membership-based social experiences

📍 17776 Dallas Parkway, North Dallas

💳 MEMBERSHIP DETAILS
• Social Membership starts at $200/month
• Gold Membership includes unlimited poker access
• Initiation fees currently waived through July 1

🎉 GRAND OPENING OFFERS
• Waived member fees during May
• Founding member perks available through May 30
• $200 account credit available through June 15

The concept reflects the growing demand for “third spaces” focused on community, recurring experiences and connection beyond traditional nightlife.

Photos: Champions Social Club
👉 Read the full story:
Visit localprofile.com and search “Champions Social Club”

💬 Would you join a private social club like this?