David Robertson

𝗔𝗺𝗽𝗹𝗶𝗳𝘆, 𝗗𝗼𝗻'𝘁 𝗥𝗲𝗽𝗹𝗮𝗰𝗲: 𝗪𝗵𝗮𝘁 𝗧𝗵𝗿𝗲𝗲 𝗪𝗲𝗲𝗸𝘀 𝗼𝗳 𝗔𝘂𝘁𝗼𝗻𝗼𝗺𝗼𝘂𝘀 𝗔𝗜 𝗧𝗮𝘂𝗴𝗵𝘁 𝗠𝗲
You've heard the pitch. Robots will do your work. Cut your payroll. Solve problems you didn't know you had. Three weeks ago, I decided to test it. Not the hype. The reality.
https://thedavidrobertson.com/post/amplify-dont-replace-what-three-weeks-of-autonomous-ai-taught-me-1775647133339
If you'd like help building a business that gives you the freedom & profit you want, reach out.

𝗧𝗵𝗲 𝗙𝗼𝘂𝗿 𝗠𝗲𝗻𝘁𝗮𝗹 𝗦𝘁𝗮𝗴𝗲𝘀 𝗼𝗳 𝗦𝗮𝗹𝗲𝘀 𝗥𝗲𝗽 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲
Here is a description of one of the slides in a sales training presentation: This slide shows the emotional journey most salespeople go through when learning a new skill or trying
https://thedavidrobertson.com/post/the-four-mental-stages-of-sales-rep-performance
If you'd like help building a business that gives you the freedom & profit you want, reach out.

𝗛𝗼𝘄 𝘁𝗼 𝗙𝗶𝗻𝗱 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗔𝗰𝘁𝗶𝘃𝗶𝘁𝗶𝗲𝘀 𝘁𝗵𝗮𝘁 𝗔𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗪𝗼𝗿𝗸
A mentor of mine, a brilliant sales trainer and friend, Carl Bromer, taught me a principle early on in my career: "By definition, there can only be one best; the trick is to always
https://thedavidrobertson.com/post/how-to-find-marketing-activities-that-actually-work
If you'd like help building a business that gives you the freedom & profit you want, reach out.

𝗧𝗵𝗲 𝗚𝗿𝗼𝘄𝘁𝗵 𝗘𝗾𝘂𝗮𝘁𝗶𝗼𝗻 𝗧𝗵𝗮𝘁 𝗧𝘂𝗿𝗻𝘀 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗜𝗻𝘁𝗼 𝗮 𝗣𝗿𝗼𝗳𝗶𝘁 𝗘𝗻𝗴𝗶𝗻𝗲
Most businesses treat marketing like a gamble. Learn the growth equation that turns marketing spend into predictable profit and scalable business growth. Discover how founders can turn marketing from an expense into a profit engine.
https://thedavidrobertson.com/post/the-growth-equation-that-turns-marketing-into-a-profit-engine
If you'd like help building a business that gives you the freedom & profit you want, reach out.

𝗠𝗲𝗺𝗼 #𝟭 - 𝗡𝗲𝘃𝗲𝗿 𝗟𝗲𝘁 𝗬𝗼𝘂𝗿 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗢𝘂𝘁𝗴𝗿𝗼𝘄 𝗬𝗼𝘂
Never let your business outgrow you. In Founder’s Memo #1, David Robertson examines why leadership capacity sets the ceiling for growth and offers a practical challenge for founders who want to build something that lasts.
https://thedavidrobertson.com/post/never-let-your-business-outgrow-you
If you'd like help building a business that gives you the freedom & profit you want, reach out.

𝗛𝗼𝘄 𝘁𝗼 𝗠𝗼𝘃𝗲 𝗙𝗿𝗼𝗺 𝗗𝗮𝘆-𝘁𝗼-𝗗𝗮𝘆 𝗧𝗵𝗶𝗻𝗸𝗶𝗻𝗴 𝘁𝗼 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗧𝗵𝗶𝗻𝗸𝗶𝗻𝗴
Running hard isn’t the same as leading well. This article helps business owners and managers move from constant urgency to strategic leadership by learning how to think ahead instead of reacting all day.
https://thedavidrobertson.com/post/How-to-Move-From-Day-to-Day-thinking-to-strategic-thinking
If you'd like help building a business that gives you the freedom & profit you want, reach out.

𝗛𝗼𝘄 𝘁𝗼 𝗕𝘂𝗶𝗹𝗱 𝗮 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗧𝗵𝗮𝘁 𝗕𝗿𝗶𝗻𝗴𝘀 𝗶𝗻 𝗟𝗲𝗮𝗱𝘀 𝗢𝗻 𝗔𝘂𝘁𝗼 𝗣𝗶𝗹𝗼𝘁
Most websites look good but don’t sell. Learn how to transform yours into a 24/7 salesperson with 4 simple upgrades — and see how one contractor started landing leads in just 7 days.
https://thedavidrobertson.com/post/how-to-build-a-website-that-brings-in-leads-on-auto-pilot
If you'd like help building a business that gives you the freedom & profit you want, reach out.

𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 𝗖𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝗧𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝗰𝘆 𝗔𝗰𝘁 (𝗖𝗧𝗔) 𝗮𝗻𝗱 𝗪𝗵𝗮𝘁 𝗜𝘁 𝗠𝗲𝗮𝗻𝘀 𝗳𝗼𝗿 𝗬𝗼𝘂𝗿 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀
Learn everything you need to know about the Corporate Transparency Act (CTA), including Beneficial Ownership Information (BOI) reporting requirements, compliance deadlines, and how to file with FinCEN to avoid penalties.
https://thedavidrobertson.com/post/understanding-the-corporate-transparency-act-cta-and-what-it-means-for-your-business
If you'd like help building a business that gives you the freedom & profit you want, reach out.

𝗛𝗶𝗿𝗶𝗻𝗴 𝗮 𝗦𝗮𝗹𝗲𝘀 𝗥𝗼𝗰𝗸𝘀𝘁𝗮𝗿
Hiring exceptional salespeople is critical to driving your company’s revenue and growth. But how do you identify the candidates who can truly thrive in high-pressure sales environments? Chet Holmes, in The Ultimate Sales Machine, teaches this counterintuitive yet powerful strategy:
https://thedavidrobertson.com/post/hiring-a-sales-rockstar
If you'd like help building a business that gives you the freedom & profit you want, reach out.

𝗪𝗵𝗲𝗻 𝘁𝗼 𝗦𝗼𝗹𝘃𝗲, 𝗪𝗵𝗲𝗻 𝘁𝗼 𝗠𝗮𝗻𝗮𝗴𝗲: 𝗔 𝗞𝗲𝘆 𝗗𝗶𝘀𝘁𝗶𝗻𝗰𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 𝗟𝗲𝗮𝗱𝗲𝗿𝘀
A critical leadership skill: distinguishing between problems that need solving and tensions that require ongoing management. Using the dynamic between Sales, Operations, and Finance as an example, it highlights how these departments naturally experience tension due to their competing priorities.
https://thedavidrobertson.com/post/when-to-solve-when-to-manage-a-key-distinction-for-effective-leaders
If you'd like help building a business that gives you the freedom & profit you want, reach out.

𝗚𝗿𝗼𝘄𝗶𝗻𝗴 𝗕𝗲𝘆𝗼𝗻𝗱 𝗙𝗼𝘂𝗻𝗱𝗲𝗿-𝗟𝗲𝗱 𝗦𝗮𝗹𝗲𝘀𝗔 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗚𝘂𝗶𝗱𝗲 𝘁𝗼 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮 𝗛𝗶𝗴𝗵-𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝗢𝘂𝘁𝗯𝗼𝘂𝗻𝗱 𝗦𝗮𝗹𝗲𝘀 𝗧𝗲𝗮𝗺
A Strategic Guide to Building a High-Performing Outbound Sales Team.
https://thedavidrobertson.com/post/growing-beyond-founder-led-salesa-strategic-guide-to-building-a-high-performing-outbound-sales-team
If you'd like help building a business that gives you the freedom & profit you want, reach out.

𝗨𝗻𝗹𝗼𝗰𝗸𝗶𝗻𝗴 𝗚𝗿𝗼𝘄𝘁𝗵: 𝗧𝗵𝗲 𝗘𝘀𝘀𝗲𝗻𝘁𝗶𝗮𝗹 𝗦𝗵𝗶𝗳𝘁 𝗳𝗿𝗼𝗺 𝗣𝗿𝗼𝗯𝗹𝗲𝗺-𝗦𝗼𝗹𝘃𝗲𝗿 𝘁𝗼 𝗗𝗲𝗹𝗲𝗴𝗮𝘁𝗼𝗿
Your ability to identify issues, devise solutions, and implement changes has been the cornerstone of your success. However, as your business grows, this very strength can become a significant hindrance.
https://thedavidrobertson.com/post/unlocking-growth-the-essential-shift-from-problem-solver-to-delegator
If you'd like help building a business that gives you the freedom & profit you want, reach out.