Platinum Taurus

Did you know that using videos on landing pages can increase conversions by 86%!

Are you using any videos on your landing page?

“The best marketing strategy ever: CARE.”

Caring is the best thing you can do with your audience. They look up to you and care about you/your value.

The least you can do is return the favor and actually care! Care about them and provide all the value you can, and they will forever support you.

Already enjoy a fair amount of page likes on your business’s page, but struggling to reach the majority of your followers? It’s a common problem for a lot of businesses.

Facebook’s algorithm only allows your organic posts so much exposure—so if you have 100-page likes, and you post something organically to your account, it’s possible that only 20 or so of your followers will see that post. Page post engagement ads offer a solid fix.

To set up engagement ads, merely opt for the “Engagement” marketing objective. “Engagement” in this case includes comments, shares, likes, event responses, and offer claims. By running engagement ads, you get your content an audience with the people who already like, comment, and otherwise interact with it.

You can also choose from Facebook’s proverbial array of targeting options to get your content in front of new segments of the population that might be equally inclined to like, share, what have you.

After defining your search engine optimization goals clearly, you need software to track what’s working and what’s not.

Google Analytics, Google Search Console, and other private web analytics software solutions can help you track your success.

Tools like Crazy Egg also show you where your site visitors are clicking and how they navigate away from your site.

You should have these web analytics in place, even before you send the first visit to your site or landing page.

Instagram is a visually-driven platform that rewards aesthetically pleasing content.

Although glossy perfection is falling out of style, the heart of Instagram is visual content and that will never change.

Today, users gravitate towards authentic expression and diverse perspectives.

Visually, high-saturation filters and perfectly-positioned avocado toasts have been replaced with candid shots, muted, earthy tones and a low-key editing style.

A popular look is to reduce highlights and increase the brightness of photos, without touching the colors themselves too much, resulting in a natural look. Some people even go for a “no-edit edit”.

But more important than following any specific editing style, is to have a visually consistent feed.

78% of location-based mobile searches result in an offline purchase.

How are you optimizing your website for optimal search results?

"The best marketing doesn’t feel like marketing."

Your marketing shouldn't feel like everyone else's or bring the thought of "oh it's just another spammy advertisement". Take the time to be creative, be fun and bring value.

The day you start doing that, is the day that your marketing won't seem like actual marketing yet your results will rise through the roof.

Carousel ads are tailor-made for displaying multiple e-commerce products (or multiple parts of the same product) in a single, swipe-able ad.

Carousel ads give advertisers the ability to display up to 10 images or videos—with 10 different CTAs—in one ad, and link to different landing pages from each panel of the Carousel.

They’re effective on both desktop and mobile, and are available for most Facebook ad objectives—so if you’re not shooting for online sales, don’t feel like your hands are tied.

When you combine dofollow and nofollow links, you get a natural link profile that even Google will reward.

Content marketing is all about creating high-quality, engaging content and creating in people the need and urgency to link to you and share your content on social media.

Clarity, creativity and consistency are king for enterprises aiming to build brand awareness on Instagram. An erratic, haphazard approach just doesn’t work.

Try to focus on core areas like presenting your profile, creating style patterns that keep your images looking fresh, and mastering hashtag use. You should also be interacting regularly with your followers to build up engagement and loyalty.

By roadmapping your processes and brand best practices for Instagram, you can present a positive and consistent brand to your target audience.

Only 17% of marketers use landing page A/B tests to improve conversion rates.

Are you one of this marketers who uses landing page?

Tell me your thoughts about it ☝️

Business has only two functions – marketing and innovation.