KeelPoint Consulting LLC

We just launched a site for one of the coolest events I’ve been a part of.

The Great Lakes Valor Cup — a Ryder Cup-style golf competition featuring 24 PGA HOPE veteran graduates. 12 representing Northern Ohio. 12 representing Michigan. Playing at American Dunes Golf Club in Grand Haven, the birthplace of Folds of Honor.

The competition runs Thursday through Saturday this week. I’m excited to see how it plays out — but honestly, everybody wins. These are veterans who used golf as a pathway to healing through PGA HOPE. This event gives them a stage worthy of that journey.

I built the site, the donation flow, the whole digital setup. Barry and the team handled the vision. We just made sure everything was ready when they needed it.

If you want to support veterans and you have a rooting interest in the Ohio vs. Michigan rivalry — this one’s for you.

Link in first comment.

Most people don’t know I run three businesses at once.
I broker plastics through Cereal City Recycling. I run hiring events across Michigan. And I run KeelPoint Consulting, where I help small business owners fix the operational stuff that quietly costs them money.

A year ago, that load would have buried me. Follow-ups slipping. Deals not getting logged. Emails going out late, or not at all.

What changed wasn’t effort. It was the system behind me.

I built an assistant named Mollie that runs in the background around the clock. She watches my inbox, tracks my loads, flags overdue invoices, and tells me what needs my attention. I make the calls. She makes sure I never miss one.

I’m not working harder. I’m just not dropping the ball anymore.

That’s the real work at KeelPoint. AI is a big part of the toolkit, but the point is operations: making sure nothing falls through the cracks in the way you already work.

Plastics broker turned tech builder. If you feel like you’re always one step behind, I’d love to show you what this looks like in practice.

When Marika Roof launched, we were there from the start.

Website. Google presence. The tools their crews use to manage jobs. Social media. All of it built and connected from the ground up.

Two months in:
✅ Two new roofs
✅ A big siding job
✅ More coming in

Every week it’s “hey, can you do this?” And the answer is always yes.

That’s what an operations partner looks like. Not a vendor you call once. Someone who grows with you, figures out what you need next, and builds it.

KeelPoint isn’t just a web agency. We’re not just AI. We’re the team behind the team.

Family business since 1958. Still going strong. We’re just helping them go stronger.

🔗 marikaroof.com

Yesterday was a good day. ⛳

The Patriot Classic teed off yesterday morning at Westwood Country Club in Rocky River, Ohio.

30 foursomes. Veterans. Families. One cause that matters.

Our team at KeelPoint Consulting was proud to help the Northern Ohio Chapter of Folds of Honor bring this event to life—from the website and registration experience to the systems supporting the day.

Folds of Honor provides educational scholarships to the spouses and children of fallen or disabled military members and first responders. This year’s event also supported Bluecoats, Inc., which serves the families of fallen police officers and firefighters in Cuyahoga County.

Every round played helped move a student closer to a degree.

If you couldn’t join us, you can still support the mission:

https://www.zeffy.com/en-US/donation-form/folds-of-honor-northern-ohio-chapter

And if you’re a business or nonprofit trying to build something that actually matters—not just a website, but the system behind it—let’s talk.

This is the work we do.

GiveBack KeelPointConsulting

A roofing contractor called me earlier this year.

Family legacy going back to 1958. Grandfather built the reputation. She’s carrying it forward under a new name.

The work? Excellent. The craftsmanship? Generational.

The online presence? Didn’t exist yet.

We built it from scratch. Clean, fast, built to convert. A site that tells the real story — where they came from and where they’re headed.

Now when someone Googles them, they find a business that looks as serious as it actually is.

That’s what a real digital presence does for a trades business. It does the selling before you ever pick up the phone.

If your work is better than your website, let’s talk.

KeelPoint NorthernOhio TradesMarketing LocalBusiness BusinessGrowth

The website for the Folds of Honor Patriot Classic is officially live. 🇺🇸

September 21, 2026 | Westwood Country Club | Rocky River, Ohio

Proud to have played a small part in bringing this one together. If you’re in Northern Ohio, this is a tournament worth your time and a cause worth your support.

🔗 northernohiofoldsofhonor.com

90 days. Consistent posting. Real numbers.
137,812 impressions / 53,044 decision-makers reached / 1 post → 24,912 views in a week
The audience? 22% senior level. 13% CXO. 24% plastics manufacturing.
KeelPoint Signal is live. We write. You approve in 30 seconds...

Grateful for days like today.

Had a zoom this morning with a new client. Custom website buildout with CRM, marketing automation, and payment integration all tied together. Big project. Exactly the kind of work we love.

Then got to see MollieOps humming along for one of our first clients. That never gets old.

Build something that works. Watch it keep working. Go find the next person who needs it.

If you’re a business owner who needs a real web presence or wants AI handling your operational noise, reach out. That’s exactly what we do at Consulting.

More to come. Great week.

AI Operations

Two boxes. Two businesses. One system.

John’s Mac Mini arrived today.

By Monday it’ll be running a fully customized AI operations layer for his business. Automated follow-ups. Deal tracking. Nothing falling through the cracks.

And here’s what makes it different from everything else out there: it runs 24/7, locally, on his hardware. No cloud. No third party holding his data. No subscription to some platform that owns everything you put into it.

His business data stays on his machine. Period.

That’s what we do at KeelPoint Consulting. We take the chaos out of running a small business and replace it with a system that works while you’re out doing the actual work.

Ohio-built. Client-focused. Truly secure.

If you’ve been wondering what AI ops actually looks like in practice, this is it. A box. A setup. And a business owner who never has to think about the admin again.

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