CS-Effect

CS-Effect CEO Candice Warltier attended her first PCC event as a Board Member of the Publicity Club of Chicago, touring the state-of-the-art studios and newsroom at Chicago Public Media. After years of attending PCC events as a young professional, she is excited to give back to the organization by serving on the Board.

Dangerous health myths—including misinformation about root canals—are racking up millions of views across TikTok, Instagram, and Facebook. Left unchecked, false narratives spread fast, shaping perceptions, fueling fear and eroding trust in science and experts.

CS-Effect CEO Candice Warltier and Kim FitzSimmons, MBA, CAE, AAiP, Chief Marketing & Communications, American Association of Endodontists, will co-present Truth vs. Trends: How Associations and Creators Can Combat Misinformation at Association Forum’s Women’s Executive Forum.

They will share how they created and launched a smart, strategic influencer campaign to mobilize member endodontists and social media content creators to combat these lies being spread and build credibility.

Registration link in the comments below.

Ready to launch your career? 🚀

CS-Effect is looking for a driven, curious and creative intern to join our Winter/Spring internship program in Chicago. Visit https://lnkd.in/gQUF6xUe

Different industries.
Same feeling.

Congrats to this year’s Golden Globe winners! Not to brag, but we know a thing or two about awards as well! 🏆

When securing earned media coverage, we’re often looking for ways to be part of a larger story.

Journalists aren’t usually searching for standalone brand features. They’re covering trends, shifts, challenges, and broader topics their audiences care about.

Our job is to stay on top of those trends and news hooks and identify meaningful ways our clients can contribute to the conversation. 💪

https://lnkd.in/giiqZND8

In a recent EatingWell article about what consuming sugar actually does to your body, AAE President Dr. Steven Katz advised readers to take proper care of their teeth when consuming sugary foods and beverages to avoid decay. 🍧🦷

Read it here: https://hubs.li/Q03ZFwzW0

This year’s holiday party was a paint-and-sip at Pinot’s Palette, where we celebrated the season with creativity, laughter and a little bit of paint on our hands. We’re sorry we missed a few team members who couldn’t join, but we felt the holiday spirit all around. Happy Holidays from all of us! 🎁✨

Traded in the snow in Chicago for a whirlwind in Washington, DC, meeting with clients, catching up with friends and colleagues and discovering the perfect after-work spot for PR people!

𝗚𝗲𝗻 𝗭 𝘄𝗶𝗹𝗹 𝗺𝗮𝗸𝗲 𝘂𝗽 𝟯𝟬% 𝗼𝗳 𝘁𝗵𝗲 𝘄𝗼𝗿𝗸𝗳𝗼𝗿𝗰𝗲 𝗯𝘆 𝟮𝟬𝟯𝟬. It’s a shift that will influence everything from how associations attract and retain members to how organizations hire and build strong team cultures

Our CEO Candice Warltier, Chair of Association Forum's Publications Working Group, spoke with Sarah L. Sladek, Founder and CEO of XYZ University, who shares actionable insights on how associations can prepare for and embrace the changes ahead.

Read the full interview here:
https://forummagazine.org/workforce-to-hit-30-gen-z-by-2030-ready-or-not/

So proud of our team, along with two of our client partners Action for Healthy Kids and AIHA - American Industrial Hygiene Association, for their hard work in earning not one but TWO Publicity Club of Chicago Golden Trumpet Awards!!

On , we’re celebrating the women leading in communications, both on our team and across our client community. Their ideas, influence and impact are shaping a stronger future.

Reach + Relevance + Trust = Influence

Influencer partnerships work best when taking these three factors into account.

Learn about how we help clients identify the right influencers, create authentic collaborations and guide messaging on our website:

Influencer Outreach — CS-Effect INFLUENCER AND BLOGGER OUTREACH

Communicators, what’s your favorite communications tool in your day-to-day?

We’ll go first. Our team loves using Asana to keep our workflows simple and streamlined.