Ragan Communications

A crisis playbook isn't just a document. It's a decision-making tool.

The most effective playbooks go beyond holding statements and contact lists. They define roles, escalation paths, approval processes and response strategies for today's evolving risks.

When a crisis hits, clarity is one of your most valuable assets.

Read more:

What belongs in a modern crisis playbook - PR Daily It should guide decisions, not predict every move. A modern crisis playbook should define the organization’s risks, who leads the response, how decisions are escalated, which audiences need updates, what messages are approved and how the team will practice before a real crisis. The best crisis pla...

Thinking about attending The Employee Experience Conference?

Here's another reason to make the trip.

From live music on Broadway to iconic spots like Centennial Park and the Musicians Hall of Fame, Nashville offers plenty to explore after a day of learning, networking and fresh ideas.

Join employee communications, HR and workplace leaders August 3-5 for three days of insights, strategies and conversations that will help you create better experiences for your employees.

You'll leave with actionable ideas. You might also leave with a few new favorite Nashville spots.

The lowest rates end Friday.

Secure your spot now for The Employee Experience Conference before prices increase.

The Employee Experience Conference | Aug. 3-5, 2026 | Nashville, TN Join us Aug. 3-5 for Ragan’s Employee Experience Conference in Nashville for the answers you need, the experiences you won’t forget, and a chance to not just mingle with your peers but learn alongside them.

Now is the time to register!

Early bird pricing for Ragan’s Crisis Communications Certificate Course ends today.

Save $200 and learn the strategies, frameworks and leadership skills needed to guide your organization through crises, protect trust and strengthen your reputation.

Register before the discount expires:

Crisis Communications Certificate Course - Ragan Communications Join this three-week certificate course to build a full crisis readiness system, grounded in a threat matrix, cross-functional alignment, and a structured playbook that guides decision-making under pressure.

Internal communications is evolving fast.

From AI and employee trust to leadership visibility and workforce expectations, communicators are being asked to drive more impact than ever before. The challenge isn't keeping up with change. It's helping employees navigate it.

The organizations that communicate best will be the ones that adapt fastest.

Read more:

The CMO of America's first indoor slide park brand on building experiences people want to try - Ragan Communications Josh Cole of Slick City shares his strongest and simplest marketing lesson. From theme parks and trampoline parks to virtual reality experiences, Josh Cole has built a career around creating brands that spark excitement and loyalty. Throughout his career, Cole has helped grow some of the most recogn...

Your AI playbook may be more vulnerable than you think.

As regulations, policies and government directives continue to evolve, communicators need to build AI strategies that can adapt to change. Governance, transparency and flexibility are becoming just as important as adoption.

The organizations that succeed with AI won't just move fast. They'll be prepared to adjust when the rules change.

Read more:

A sudden federal directive makes your AI playbook vulnerable - Ragan Communications Government intervention in AI models is now a documented vendor disruption scenario. Stephanie Nivinskus is principal at Ragan’s Center for AI Strategy. Six weeks ago, I published an AI vendor risk playbook built around the scenarios comms teams should prepare for. A federal directive wasn’t one...

Misinformation isn't a new challenge. But AI is changing the speed, scale and sophistication of it.

Communicators need strategies that go beyond monitoring and response. Building trust, strengthening internal alignment and preparing for AI-driven risks are becoming essential parts of the job.

In the AI era, misinformation preparedness is no longer optional.

Read more:

Adapting misinformation strategy for the AI age - PR Daily Strong statements alone won’t cut it. AI did not create a misinformation problem. But it has made the problem faster, messier and harder for credible organizations to correct. This was a challenge facing the American Academy of Family Physicians as false and misleading health claims spread across ...

Your audience doesn't think in channels. They think in stories.

So why are so many communications teams still creating content channel by channel?

Join us for One Story, Every Channel: Building a Unified Content Strategy and learn how to create a smarter, more strategic approach to content that works across internal communications, social media, executive communications, media relations and beyond.

You'll discover how to:
• Maximize the impact of every piece of content
• Create consistency across channels and audiences
• Break down silos between teams
• Build more efficient content workflows
• Extend the life and reach of your best stories

If your team is constantly creating more content but struggling to achieve greater impact, this workshop will give you the framework to change that.

The most effective communicators aren't creating more. They're creating smarter.

Save your seat today.

One Story, Every Channel: Building a Unified Content Strategy - Ragan Communications Virtual Workshop One Story, Every Channel: Building a Unified Content Strategy Tuesday, August 11, 2026 • 1-3:30 p.m. ET AGENDA PRESENTERS Pricing REGISTER NOW Align teams, channels and content around a shared business strategy. Audiences experience your brand across LinkedIn, AI search, newslette...

AI is already changing the way communicators work.

The question is: are you leading the change or trying to catch up to it?

Join communications, PR and marketing professionals at the AI Communications Virtual Conference to learn how leading teams are using AI to work smarter, create better content, streamline workflows and deliver stronger business results.

Hear directly from experts and practitioners who are putting AI to work every day:
Samantha Stark
Diya Wynn
Paul Gennaro
Tejas T.
Austin Roth-Eagle
Noelle R.
Brian Snyder
Sirui Hua

The pace of change isn't slowing down. This is your opportunity to learn what's working now and what comes next.

Reserve your spot today and gain the insights your team will be talking about tomorrow.

AI Communications Virtual Conference - Ragan Communications Join this half-day virtual event on Wednesday, July 22, to upskill in AI and create higher-impact results for your organization.

Employees want direct access to leadership.

Pinterest's executive AMA sessions show how transparent, two-way communication can build trust, strengthen culture and create more meaningful connections between leaders and employees.

The best leadership communication isn't just about sharing updates. It's about creating space for conversation.

Read more:

A look inside Pinterest’s popular employee AMA sessions with executives - Ragan Communications How the company maintains transparency and accountability with its workforce.

The media landscape has changed. Has your media list?

As audiences shift to newsletters, podcasts, creators and independent journalists, communicators need to rethink what a Tier 1 media strategy looks like. The most influential voices aren't always found at traditional outlets.

The best media maps reflect where conversations are happening today, not where they happened yesterday.

Read more:

Building a tier-1 media map for new media - Ragan Communications Tier-1 doesn't mean what it used to.