Sam Li

Went on a walk in Chicago

-20 in Chicago ❄️

Life has been a little crazy lately.

After an amazing 11 years in Madison, I’ve moved to Chicago, leaving so many close friends and endless memories of that amazing city.

My work has continued to be wild ride of new opportunities that I keep forgetting to share on social media.

And every day has been full of adventure and cherished moments with friends, new and old. Thanks to everyone who’s been a part of it.

Some context for whoever cares:

1. On set. 📸
2. Me yelling ACTIOOOON like a legit director 🤪
3. Looking good with
4. Almost killing my family in a high-speed golf cart crash
5. A Halloween L-ride home with
6. Stevie the dog hitting the Friendsgiving jackpot
7. Earlier today, getting our first Chicago X-mas tree 🎄

New work for !

Ripon wanted to show off their new Franzen Science Center with a fun, dynamic ad featuring real students and faculty. It’s always a great time to flex creatively with a collaborative crew and couldn’t be more proud of what we were able to pull off during live classes and passing periods.

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PA/Background Model For Life:

FIFA World Cup 2026 Promo - Toronto

It was an honor to work with the hilarious on this promo piece for FIFA!

Client: FIFA World Cup
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6 Weeks in New Zealand With You ❤️

After being apart for 3 months while was in Antarctica, this trip was the perfect reunion. We backpacked up mountains in the pouring rain, swam with dolphins, and so much more. Can’t wait to share a little video of our trip soon.

Love ya, Lex ❤️

FIFA World Cup 2026 Promo - Boston

Since these videos seem to be a hit, here’s another one of this amazingly beautiful and historic city. Full video is first, but swipe through ➡️ to check some of my favorite moments.

Client: FIFA World Cup
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Creative Director/Cinematographer: 🙋🏻‍♂️
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FIFA World Cup 2026 Promo - Miami

Some more fun clips from our whirlwind tour of North America for the upcoming World Cup.

Client: FIFA World Cup
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Creative Director/Cinematographer: 🙋🏻‍♂️
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FIFA World Cup 2026 Promo - San Francisco

Last year I spent the majority of the summer traveling across North America as part of this amazing production. The team travelled to all 16 host cities and despite the long shoot days from sunrise to sunset, this was such an insanely fun and rewarding project. Can’t wait to see this footage broadcasted across the globe in 2026!

Client: FIFA World Cup
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Creative Director/Cinematographer: 🙋🏻‍♂️
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FPV Drone:
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Photos from the past few weeks

Crazy to think these might be my last photos of the winter. Currently headed to New Zealand for 6 weeks for some R&R.

Photos of my hometown

More pics from this week of fog and snow