Luft Balloons

We had the absolute joy of outfitting Guinness again but this time for PRIDE. We designed a bold, wrapping, rainbow “curtain” using all eleven Pride colors to honor equality, love, and the beautiful spectrum of identity. ❤️🧡💛💚💙💜🤎🖤🤍💗💓

So... we did a thing.💫

Some of you know I designed our original logo myself. Five years ago, I invested in a rebrand (gah, it cost so much $$) that just didn’t land-so we scrapped it and went back to the OG. But as I started envisioning LUFT 2.0 and our next five years, I knew it was time. A true brand refresh. A real one.

Enter (our dream buildout team) and the insanely talented , who brought fresh eyes and brilliant design to help us evolve. This new look marks a big step forward for LUFT. Bold. Confident. Exactly who we’re becoming.

The hands of are here to remind us of the power of individuality and unapologetic boldness. Denise, you are full of color and strength. So LUFTERS, go out there—grab hold of your one wild, beautiful life and make it yours.

📷 by

💖 VALENTINE’S GIVEAWAY ALERT! 💖

Only 2 days left until the day of love! 💘 If you’re last minute like me, this giveaway couldn’t come at a more perfect time! Enter to win a stunning Valentine’s Day bouquet worth $65!✨

Here’s how to join the fun:

1️⃣ Tag your bestie, partner, lover, or gal pal!
2️⃣ Comment “LOVE” below! (Or a lovely missive!)

🥁 The winner will be revealed on Friday, 2/14 at 9 AM! Good luck, lovebirds! 💞

You guys love customizing the signs on our Tabletop BURSTS so we just had to add the option for Valentine’s Day. Whether a lover or a friend, you can select just the right (appropriate) sentiment. 💕

Love is in the air... and in our balloons! 🎈💘 Introducing our Valentine’s Day Collection: heart-shaped creations carefully crafted with soft pinks, mauve, and just the right touch of Valentine red. 💕✨

We started a really interesting conversation in stories that I wanted to bring here. So many of us define our success by what we accomplish. It’s been near impossible for me to not equate my value and worth to LUFT’s bottom line. After all, it’s been drilled in us that growth is the epitome of successs.

But the truth is, small businesses—and the economy—ebb and flow, bringing extreme highs and lows. If we tie our worth to that rollercoaster, we’re riding it every day.

My goal is to figure out how to step off. How to find contentment without constant “success.” How to detach. If anyone has cracked the code, please share in the comments—we could all benefit from your wisdom.

We started a really interesting conversation in stories that I wanted to bring here. So many of us define our success by what we accomplish. It’s been near impossible for me to not equate my value and worth to LUFT’s bottom line. After all, it’s been drilled in us that growth is the epitome of successs.

But the truth is, small businesses—and the economy—ebb and flow, bringing extreme highs and lows. If we tie our worth to that rollercoaster, we’re riding it every day.

My goal is to figure out how to step off. How to find contentment without constant “success.” How to detach. If anyone has cracked the code, please share in the comments—we could all benefit from your wisdom.