Johnson Digital

Don’t let marketing be an afterthought in your SaaS company. Begin with the end in mind! As you develop your product, decide what value you’ll offer for free.

Things are going great and profits are coming in at a great rate. But what about ad spend? Do you know where your dollars are going or have a sense of how to improve? If not, it's time to take inventory.

At Johnson Digital, an ads audit is one of the first steps we take when clients are brought on. You'd be SURPRISED what we find!

Ahhh...the hustle don't stop. Until it does! Look around you, take note of your marketing wins (and challenges) and where you and your team might be operating outside your zone of genius. Then? OFFLOAD THOSE TASKS. You don't have to do it all! As a matter of fact, you absolutely should NOT do it all.

You know that YouTube video that required 2 days of brainstorming and writing, hours to record, and then more hours to edit? Where's the transcript? Could it be made into a blog post? Did you have your marketing team repurpose the audio for that podcast you haven't started and need content for? Don't re-create the wheel. Use what you got to get what you want!

Category: time-consuming but worthwhile. Take a few hours, a day, or a couple of days and plan the next 3-6 months or better yet, YEAR of content for your brand's channels.

Or we can do it for you. Contact us and you'll have it in a few days time. 💪🏾 Hint: we also have a team of copywriters who can take that calendar and create your content!

Our favorite clients know the value of working smart instead of hard. They often look for places where they can trim the fat! Blogging, in most cases, isn't one of those spots. SaaS and e-commerce companies are the lion's share of our work, and in these industries, information sharing and storytelling respectively, are huge value adds. Also, hello SEO!!!!

Do more good, earn more revenue! 👏🏽

It's never too late to get socially responsible! Find a cause for your brand to actively support (do this honestly!) and tell your audience all about it!

Approach your product, service, and/or brand reputation with a wholehearted intention to meet the needs of at least one underserved market. Wondering if you'll see an ROI? Ask Rihanna/Fenty Beauty!

Express yourself!

Ethically! Make sure your team is diverse and you know what your customers want to see. No gaffes needed in 2020! 🤐

1. You're managing your online presence while feeling like there "isn't enough time" for revenue generating activities. ⏰
2. You're frustrated! One blog post away from a meltdown. 😫
3. Engagement with your audience is at an all time low since scaling your business is your focus (as it should be!).