Filip Sardi

𝗗𝗼𝗻'𝘁 𝗴𝗲𝘁 𝗯𝗹𝗶𝗻𝗱𝗲𝗱 𝗯𝘆 𝘁𝗵𝗲 𝗹𝗶𝗴𝗵𝘁𝘀. 😎..from next shiny tool, course, or masterclass in your Facebook news feed.

Here's what happened last week to me.

I almost pulled the trigger and cashed out a five-figure investment for a group coaching program, that LOOKED IRRESISTIBLE!

They lured me in with their perfect marketing message, language, and guarantees.

I was excited, drooling, and ready to rock and roll!

Funny thing is - I've been writing about avoiding shiny objects for years now, just to discover a credit card in my hand, ready to go all in.

I guess no one is 100% immune to the infamous S.O.S. aka "shiny object syndrome". 💎

Don't get me wrong, the program creators are LEGIT, and they have helped THOUSANDS of people, so it could certainly help grow my "high ticket" funnel long term.

Why didn't I pull the trigger then?

For me it's all about:
👉 "Practice what you preach" 👈

And I've been preaching forever now, that when making an investment in your business or personal growth, you have to assess 2 important factors first.

So before making this purchase, I made myself go through the following mini-exercise, to realize it's not the best way for me to reach my current business goals.

Here are the questions you should ask yourself:

🔎 What are my current 60-90 day immediate business goals?
The purpose of this question is to get a reminder of what's really important to YOU, instead of focusing on someone else convincing you otherwise.

🔎 What are my current business resources?
The purpose of this question is to determine how much time and money would it actually take to implement the program you are about to purchase.

🔎 Can you do it yourself and if so, will it affect other business activities. Next, does this program require an additional marketing budget that's in your scope?

The easiest part of the process is to pull out your credit card and make a purchase.

Whether you'll actually get results, will hugely depend on honestly answer these two questions.

Instead of results, you could easily end up on the "dark side" with cookies, overwhelm, and self-doubt.

I don't want that for you, so make sure to go through this exercise before making your next investment.

Be ruthless and fully transparent, because it's the only way to avoid being blinded and paralyzed by all the business lights out there.

- Filip "In Your Corner" Sardi

𝗟𝗲𝘁'𝘀 𝗳𝗼𝗰𝘂𝘀 𝗼𝗻 𝘆𝗼𝘂𝗿 𝗻𝗲𝘅𝘁 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗹𝗮𝘂𝗻𝗰𝗵!

Last week I had a call with a new potential 1-on-1 client, and she had asked me a very interesting question:

"Filip, if someone would put a gun to your head and had you pick just ONE KEY ELEMENT of a successful challenge launch, what would that be?"

You know by now that I could talk about challenges, launches, and marketing for hours, but THE ONE KEY thing was on the top of my mind instantly.

This mysterious KEYword has become a clear repeating pattern when talking to entrepreneurs about challenges.

Interestingly enough, almost everyone has the same a-ha moment when we discuss this KEY.
No matter if they are just starting out, or already have successful launches in their portfolio.

Let me ask you - what do you think is the key to a successful challenge launch?

(think about it for a couple of seconds...don't scroll down! ).........

First, the disclaimer: there are many important factors when it comes to your successful launch, but remember - I have a gun to my head so I have to pick THE ONE.

Ready?
👉 It's not Facebook Ads.
👉 It's not your landing page.
👉 It's not the number of people in your challenge.
👉 It's not the length of your videos.
👉 It's not your offer.
..

What makes the biggest difference between FAILED and SUCCESSFUL launch is:

💎 TRANSFORMATION 💎...
Just remember how I'm consistently preaching:
"People don't want more information, they want transformation"...
⭐️ Challenges are very strong proof of that.⭐️
There's a huge difference when you plan your challenge as just another "lead magnet" or "sales promotion".

Or when you starting planning the challenge by thinking about how your ideal audience could actually experience transformation as they attend the challenge.
If you get this part right, you'll instantly have them:

👉 KNOW YOU
👉 RESONATE WITH YOU
👉 TRUST YOU
.. which are crucial steps on your customer's journey....

So how do you make sure to TRANSFORM your audience during the challenge?

I've tested a lot of different approaches when it comes to structuring your challenge content, and the following two work the best.

Don't forget, the theme of this post is - "less information, more transformation"...

No matter which content format (video, text...) will you use in your challenge structure it in one of these two ways:...

1) JOURNEY 🔍
You will take your challengers on a beautiful five-day journey, and be their personal guide.

This is where you structure your content in a "step by step" way your audience can follow and implement daily.

The goal of this approach is to demonstrate your framework/method/system in a way your audience gets to experience it for free before they have to purchase your product.
Ideally, you will structure your content so they can easily follow and get mini results or breakthroughs during the challenge.

And your content shouldn't be complex, because some of the best challenges are based on super simple daily tasks...

Some Examples:
👉 Prayer Challenge - the audience had to go over one simple prayer every day, but this caused a deep transformation in the end

👉Guitar Challenge - the audience had to learn just a couple of new chords each day, but by the end of the challenge they managed to play the entire guitar solo

👉 No Sugar Challenge - the audience had to restrict sugar intake and replace it with water for five days, to jumpstart the healthier living lifestyle

👉 Publish Your Book Challenge - project (writing a book) that seems huge, was solved by doing a simple activity for 10 minutes a day (21-day challenge)

👉 100 Subscribers Challenge - the audience had to follow simple daily tasks (20 min a day), to go from 0 to 100 email subscribers in three day...

2) MAP 🔍
You will provide a map to your challengers, and give them clarity on what they need to do in order to get a specific result.

Content structured this way helps your audience overcome confusion, overwhelm, and lack of direction.

When presented with a clear plan, they will see you instantly as THE GUIDE to help them navigate this map...
The breakthrough is similar to the JOURNEY type, but in this case, they are not taking the journey, only mapping out their personalized success plan during the challenge.

The goal of this approach is to demonstrate your framework/method/system so your audience can relate to its steps/modules as necessary milestones for their success...

Some Examples:
👉 Marketing Machine Challenge - by the end of this challenge the audience will have a clear 90-day marketing plan

👉 Challenge Launch Genius - by the end of this challenge the audience will have a fully personalized challenge launch plan.

👉 De-cluttering Challenge - by the end of the challenge the audience will have a full list of material and "non-material" things to get rid of

👉 Become Happier Lawyer Challenge - by the end of this challenge the audience will have a set of tools and plan for a happier year

👉 6-Figure Author - instead of publishing your book by the end of this challenge, the audience will have a marketing plan for generating 6-figures with their next book..
Which one is right for you?
Let me know in the comments below 😊

( and start planning your successful launch already...)

𝗔𝗿𝗲 𝘆𝗼𝘂 𝘁𝗿𝗮𝗰𝗸𝗶𝗻𝗴 𝗡𝗣𝗦? (...𝗮𝗻𝗱 𝘄𝗵𝘆 𝗻𝗼𝘁?) 🕵️‍♀️..
Let's start with a brief intro:
NPS stands for Net Promoter Score. It's a customer satisfaction benchmark that measures how likely your customers are to recommend your business to a friend. 🧑‍🏫..
With NPS you are scoring your audience on a scale 0-10.
Example:
On a scale of 0-10, how likely are you to recommend (product/ service name) to a friend or colleague?..
The responses to this question can be categorized into three groups:..
💎 DETRACTORS (0-6) - unhappy customers
💎 PASSIVES (7-8) - indifferent and could become promoters or detractors
💎 PROMOTERS (9-10) - enthusiastic, loyal customers..
Subtracting the percentage of detractor responses from the percentage of promoter responses to determines your Net Promoter Score. This score can range from -100 to 100, PASSIVES are disregarded...
NPS is important, 'cause it measures customer loyalty. 😊..
It helps evaluate the likelihood of customers churning and helps you prioritize reaching out to detractors. ..
The key to achieving a high NPS is having a greater number of promoters than detractors...
Fun fact: you can turn detractors into promoters, but more on HOW to do it some other time... 🙃

𝗔𝗩𝗘𝗥𝗔𝗚𝗘 𝗢𝗥𝗗𝗘𝗥 𝗩𝗔𝗟𝗨𝗘 (𝗔𝗢𝗩)
Today we're on a mission of increasing your online revenue by focusing on one of the most important metrics... AOV

AVERAGE ORDER VALUE (AOV) IS THE AVERAGE AMOUNT OF MONEY EACH CUSTOMER SPENDS PER TRANSACTION.

You can calculate your average order value using this formula:

Total revenue/number of orders = average order value. ⭐️

Example
You're selling online courses with 2 different payment plans.
Paid in full costs $587 and monthly costs $59. You've sold 24 monthly course memberships and 16 yearly memberships.

Let's calculate your AOV! 🕵️‍♀️

You have sold 40 courses, and your revenue is $9.392 (yearly) + $1.416 (monthly) = $10.808

AOV = $10.808/40 = $270,2

This number currently means nothing to you and me.

However, let's say this is your AOV for May and in April it was $320,8.

Now we have a benchmark. 🔎

We need to do something to increase that AOV amount. Well, that's obvious.

But what? Keep in mind that AOV is not the only KPI you are or should be tracking. Before coming to any conclusion we should check everything to make a decision.

Here are a few tips to increase your AOV:
👉 Upsells
👉 Cross-sells
👉 Bundle products or create packages
👉 Volume discounts
👉 Money return policy

Let me know in the comments below how will you work on improving your AOV.

𝗪𝗲𝗹𝗰𝗼𝗺𝗲 𝘁𝗼 𝘁𝗵𝗲 𝗷𝘂𝗶𝗰𝘆 𝗽𝗮𝗿𝘁.
💎 Value Type: Transformation ..
Most important advice first:
👉 PEOPLE DON'T WANT JUST MORE INFORMATION 👈
They are overwhelmed. ...
When you are thinking about providing value to your prospects or tribe, always consider how to ignite at least a small transformation when someone consumes your content.
Don't just create stuff because someone said you need to post on your FB feed 5-8x a day, or that you need at least 3 new blog posts each week...
Create content, but when you have something meaningful to share, and when it can actually help your audience...
The two most common content structures providing this transformation are:
1) GUIDE - where you take them step-by-step from point A to point B
2) MAP - where you outline big picture strategy, which gives them complete clarity of steps needed to get results...
What kind of content should you create then?
A) COLD AUDIENCE / PROSPECTS
The most important one - start with your LEAD MAGNET first.
One strong lead magnet is more than enough (Remember - less information, and more transformation).
You may re-purpose your existing best content into a GUIDE or MAP type of a lead magnet...
B) EXISTING COMMUNITY
Your existing community already knows you and probably resonates with you, and the last thing you need to ensure is for them to TRUST you.
To get to that point you simply need to "walk the walk, and talk the talk", meaning keep on demonstrating different ways your help can transform their lives...
A very important aspect of giving value to your existing community is CONSISTENCY, so you'll have to create a content plan for all your channels (email, FB, chatbots) and stick to it - even if it's just a single post per week...
I also recently did an experiment where I wanted to see what it takes to "revive group from dead aka 0 activity for months" and you can read my biggest takeaways below:
COMING SOON
(spoiler alert - it's all about consistency, and the same thing applies to your email or chatbot community)..
THE "GIVE, GIVE, GIVE" TRAP ...
This is part where most entrepreneurs fail to turn their audience into customers and make their communities profitable.
You get into a "comfort zone" of giving, and almost never ASK your audience to return the value by buying your products/services...
Just think about how much value have you shared with them up to this point, and plan on sharing consistently for FREE...
PRO TIP:
If you, for example, send three value emails to your audience on a weekly basis, make sure each of them has called to action to buy your stuff...
But do it in the following way:
👉Email #1 - Provide value + pivot with a soft pitch at the end of the email
👉Email #2 - Provide value + pivot with a soft pitch at the end of the email
👉Email #3 - Direct pitch of your products by describing the clear transformation
Don't be afraid to ASK them to buy......
Let's be more specific - HOW TO PROVIDE VALUE TO YOUR AUDIENCE:
1) Focus on transformation and not just more information, when thinking about your content
2) For a cold audience create ONE "irresistible lead magnet" that's positioned either as a GUIDE or a MAP
3) For the existing audience create a content plan, focused on content that builds TRUST (demonstrate how you help your clients)
4) Don't fall into the "GIVE, GIVE, GIVE" trap...
So, what's the first thing you need to focus on when it comes to providing value to your audience? 🕵️‍♀️
Let me know in the comments below. 😊

🔎𝗗𝗶𝗱 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄 𝘁𝗵𝗮𝘁 𝗮𝗰𝗾𝘂𝗶𝗿𝗶𝗻𝗴 𝗮 𝗻𝗲𝘄 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗶𝘀 𝗮𝗻𝘆𝘄𝗵𝗲𝗿𝗲 𝗳𝗿𝗼𝗺 𝟱 𝘁𝗼 𝟮𝟱 𝘁𝗶𝗺𝗲𝘀 𝗺𝗼𝗿𝗲 𝗲𝘅𝗽𝗲𝗻𝘀𝗶𝘃𝗲 (𝗯𝗮𝘀𝗲𝗱 𝗼𝗻 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝘀) 𝘁𝗵𝗮𝗻 𝗿𝗲𝘁𝗮𝗶𝗻𝗶𝗻𝗴 𝗮𝗻 𝗲𝘅𝗶𝘀𝘁𝗶𝗻𝗴 𝗼𝗻𝗲? 🔍

And yet so many entrepreneurs focus most of their efforts on just getting new customers while existing ones slip away too easy.

The most common solution people have to retain existing customers is to create more content for their customers.

And that's a BIG MISTAKE, you don't want to be doing.

Let me explain why.

You've already convinced them your COURSE, MASTERCLASS, or COACHING PROGRAM STRUCTURE is enough.

At this stage, the biggest value your customers need is - GUIDANCE.

You need to ensure they get results, and by doing so you will turn 90% or more of them into long term clients.

Not only will you have more successful case studies, but you'll exponentially increase your CLTV (Customer Lifetime Value)

I'm very passionate about my client's success, and the success of their audiences, so that's why I've put together an entire framework around it.

It's called "FirstClass Customer Success", and includes four most important milestone any customer or student needs to reach to experience success:

1) Budget Experience
2) Economy Experience
3) Business Class Experience
4) First Class Experience

Don't you want your customers to feel like flying first-class when working with you?

Training on this one isn't public yet, but if you are interested in increasing your client success NOW, send me a private message.

BOOM! That's all folks when it comes to principles.
Now it's time to focus on something that's even more important - YOU!

To be accurate - your goals, your resources, and your numbers.

Filip

👉𝐓𝐡𝐞 𝐣𝐨𝐮𝐫𝐧𝐞𝐲-𝐛𝐚𝐬𝐞𝐝 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡 𝐢𝐬 𝐜𝐫𝐢𝐭𝐢𝐜𝐚𝐥 𝐟𝐨𝐫 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐬𝐮𝐜𝐜𝐞𝐬𝐬! 😉..
79% OF ORGANIZATIONS SAY THAT A JOURNEY-BASED APPROACH IS EXTREMELY IMPORTANT IN THEIR SUCCESS...
⭐️ High performers are data-driven, they use a journey-based approach and can effectively connect customer behavior data across the channels.
⭐️ Effectively integrating, analyzing, and acting on journey data is the foundation of a successful customer experience program.
⭐️ Leveraging a journey-based approach enables high performers to become more effective in three major areas of Customer Success: data integration, journey analysis, and orchestration...
Remember these four fundamental keywords:
👉integrate (create customer success path for your course)
👉collect (start tracking the progress of your customers)
👉investigate (analyze for obstacles)
👉orchestrate (re-define success path, if necessary)

[𝗖𝗮𝘀𝗲 𝗦𝘁𝘂𝗱𝘆] Multiply your sales conversion by simply...
(read the actual post for more 😉)

One of my favorite ways to help you get better results online is by sharing what worked (or didn't) in our own business, or with client projects.

Sometimes these case studies will be short, giving you just one specific piece of advice. Other times I'll prepare extensive project debriefs following all the steps we did to make it successful.

IMPORTANT: don't discard short case studies, because you probably like to overcomplicate things. Sometimes all it takes is doing ONE THING to get great results.😊

Like with the case study today.

A couple of months ago, one of my clients was struggling with selling their flagship GROUP COACHING mastermind offer.

She was thinking of scratching the entire offer, trying something else, and building 3 new funnels to try and get something else to work.

Instead of just jumping into one of these new projects, I've asked her to slow down and do one thing before making such an important decision.

She had to make a list of 100 most valuable customers that were already potentially good fit for the group coaching offer and reach out to them - to book at least 15-20 calls.

👉 The trick: she just had to talk to her customers, without selling anything and get feedback on what's stopping them from ever joining her group offer.

I know first hand her group coaching offer is superb:
⭐️ they have 3 coaching calls a week (mindset, strategy, accountability)
⭐️ her framework is proven to work over and over again
⭐️ she's passionate about helping her audience
⭐️ she has an amazing team

Based on knowing all the value they are providing, she ASSUMED everyone else will see it instantly.

And then, an interesting thing happened on these live calls.
It turned out there was a disconnect between what her customers WANTED to buy and what she was selling.

Even though she was selling exactly what they NEEDED to get results.

Once she talked to enough of her customers and pattern was established, the only things we did was:

⭐️ slightly changing the name of the program
⭐️ adjusted program duration
⭐️ reshuffled the content flow a bit

The original framework stayed the same.

There was no need for new funnels (except for changing only a couple of copy sections on the existing ones)

Outcome - it took her 10 days to sell out the entire group offer (11 spots), while in the past, she would struggle to get 2-3 people.

The lesson of the story:
👉 You can double your sales conversions by TALKING TO YOUR EXISTING CUSTOMERS, and better understanding their needs.

So, please don't just create a new offer every month or two, without knowing 100% current one sucks.

Need help with increasing profits and sales conversions of your existing online courses or group programs?

I can help you do it 100%. Just comment below or send me a private message. 😊

𝗠𝗶𝘀𝘁𝗮𝗸𝗲 𝟮: 𝗔𝗿𝗲 𝘆𝗼𝘂 𝗳𝗲𝗲𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 “𝗺𝗮𝗰𝗵𝗶𝗻𝗲” 𝗮𝗻𝗱 𝗻𝗼𝘁 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳? 🧐..
You hear business owners claiming all the time that “I just had a 6-figure launch” or “I made seven figures this year, and so can you!”..
Here’s what they DON’T tell you:
👉How much they PAID to the ads person, the copywriter, the tech person, the graphic designer, affiliate partners...not to mention the software to make it all work...
So after a launch you look at the numbers and wonder...where did the money go?
You’ve ended up feeding the “machine” and not yourself...
Mistake #2: Revenue can be misleading 😥..
It's common sense, yet we'd all sometimes rather live with our heads in the clouds, and turn our heads away from the EXPENSES side of the launch...
And while your REVENUE numbers might be impressive.
What matters at the end of the day are your PROFITS.
Because that’s what allows your business to grow.
(🐱‍👤 For the advanced level ninjas out there who can go into fat red, and generate significant profits on the backend - I'm not talking to you)..
ON THE BRIGHT SIDE: Even if you've barely made a ROI, now you have a bunch of customers, and the next sell you make to them won't cost you a dime...
👉But please, do your launch math the right way - both REVENUE and EXPENSES.👈
Add average order value, calculate your customer lifetime value, and you'll be able to figure out how to BOOST your profits during the next one. 💵🧐..
Remember, if your product is PROVEN TO CONVERT, and HELPS YOUR AUDIENCE - you don't need 572 shiny tactics to succeed. 💎..
Be patient, know your numbers, and focus on one thing. 🕵️‍♀️

𝗠𝗶𝘀𝘁𝗮𝗸𝗲 𝟭: 𝗡𝗼𝘁 𝗸𝗻𝗼𝘄𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗻𝘂𝗺𝗯𝗲𝗿𝘀 🧐..
My head hurts, from all the rakija I drank yesterday, but more importantly, from seeing so many business owners disregarding their numbers.
👉 It's time to put a stop to this madness👈..
So many dear visionaries have products that are proven to convert, and not just that - these courses are damn good, and helping people in various ways.
But, my fellow CEOs are struggling to keep their launches or promos PROFITABLE, even after having "amazing 6-figure campaigns".😌..
Why?..
I broke it down into a couple of crucial mistakes WE all make, some more than others...
👉Let's start with the first one - cringing when talking about your biz numbers...
It's easy to get bogged down by details - and it's time-consuming to track, gather, and analyze this info because it lives in so many different places!
Facebook ads, email stats, conversion rates, sales numbers...just thinking about FINDING all that data, let alone putting it into a spreadsheet is enough to make a visionary entrepreneur a little nauseous.
Plus, I admit - it can be a little boring if you're not a numbers person...
And yet - the money is in the numbers. 💵..
Deep down, you probably know this. And you know you're leaving money on the table because the key metrics are missing...
Smart business owners know their numbers - even if they have to outsource the data gathering and analysis.
And because they know those numbers, they're able to make smart decisions that maximize their profits - instead of jumping from tactic to tactic based on guesswork and intuition...
There are only a couple important KPIs you must track for both your front-end and back-end...
👉 Stop making excuses about not being good with numbers.
Making your online business more profitable isn't easy, but it shouldn't be COMPLEX.....
- Filip "Numbers Nerd" Sardi

𝗥𝗔𝗜𝗦𝗘 𝗬𝗢𝗨𝗥 𝗛𝗔𝗡𝗗 𝗜𝗙 𝗬𝗢𝗨'𝗥𝗘 𝗨𝗦𝗜𝗡𝗚 𝗖𝗟𝗜𝗖𝗞𝗨𝗣 𝗙𝗢𝗥 𝗣𝗥𝗢𝗝𝗘𝗖𝗧 𝗠𝗔𝗡𝗔𝗚𝗘𝗠𝗘𝗡𝗧! 🖐..
As newbies who are still figuring out this simple but powerful tool, we recognized it makes our internal workflows way better right from the start...
I've personally used Teamwork, Trello and Asana, but nothing comes close to CU - it just feels way more intuitive and CX friendly. 🙃
(interested in testing it out? I've added a link to the first comment below, and yes it's an affiliate link, but I'm not sure what's the reward for any referrals 😋)..
At the moment we are tracking internal launches, external client projects, content management and day to day tasks..
👉 The ultimate goal? 👈..
To transfer all the aspects of our operations over there, with the exception of Slack.
Would you be interested in getting access to our project management templates and other ClickUp goodies?
Because, the first thing I'll do, once we optimize our internal procedures, is share copy/paste templates with our Hidden Profits Accelerator group. 😊..
BTW - what project management app/tool are you using in your business? 🧐