SimRacing Expo

The SimRacing Expo USA 2026 in Charlotte, North Carolina brings the passion of virtual motorsport to life like never before.

The SimRacing Event for the whole family, where virtual and real racing come together 🏁

🗓️ SimRacing Expo Frankfurt (FFM), Germany - 16.-18.10.2026
🗓️ SimRacing Expo Charlotte (NC), USA - 21.-23.05.2027 From May 22–24, 2026, the Queen City becomes the epicenter of the global SimRacing community, hosting the worlds known SimRacing Exhibition from Germany for the first time in the United States. Fo

unded in 2014 at the legendary Nürburgring Nordschleife, the SimRacing Expo is world’s leading SimRacing exhibition and event. Every year, fans from around the world travel to Frankfurt to discover the latest trends in SimRacing technology, hardware, and software, and to connect with the top brands and industry leaders. The German edition of the SimRacing Expo attracted tens of thousands of fans, racers, developers, and manufacturers from around the globe. Following record-breaking success in 2025 with over 24,000 visitors, 74 exhibitors, and 30 world premieres, the 2026 edition in Charlotte promises to set new standards in innovation, interactivity, and community. SimRacing Expo is finally coming to the USA, with Charlotte, North Carolina as its new home. Charlotte is home to 17 NASCAR teams, the Haas F1 Team, numerous major U.S. sports franchises, and the state-of-the-art Charlotte Convention Center, which offers ideal conditions for hosting the Expo Charlotte. The SimRacing Expo Charlotte aims to bring the same unique combination of virtual and real-world motorsport that made the European edition so successful. Taking place during Memorial Day Weekend 2026, the event will be held alongside the legendary NASCAR Coca-Cola 600, one of the most important and spectacular races on the NASCAR calendar. Just steps away from the Charlotte Convention Center, visitors can also experience the world-famous NASCAR Hall of Fame, a three-story exhibition dedicated to the past, present, and future of NASCAR, unmatched anywhere else in the world. This weekend is a dream come true for every motorsport and SimRacing fan, making a trip to Charlotte absolutely worthwhile. SimRacing provides the ultimate way to experience motorsport without the high costs or risks of real racing. At the SimRacing Expo USA, you can virtually drive your dream cars and compete with racers from all around the world.

23/06/2026

Is that car pooling or car sharing? Idk 🤣😂

22/06/2026

We are pleased to announce that on Sunday at SimRacing Expo Charlotte, we sealed our long-standing collaboration with our partners at Ak Esports UK Ltd with a firm handshake, further strengthening a partnership that has grown steadily since SimRacing Expo 2021.

AK Esports UK will now support SimRacing Expo year-round across all of its activities, marking an important step in the continued development of our global platform.

21/06/2026

Podcast Achievement Unlocked ✅

Thanks to every single one of you who has listened to the SimRacing Expo Podcast.

What started on February 11, 2025 as a small and fun side project quickly became one of our favorite projects within the Expo.

With Luke Crane - Commentator/Host on the mic and Danny Giusa handling production, we recently released our 24th episode.

Featuring guests such as Jimmy Broadbent, F1 driver Gabriel Bortoleto, Misha Charoudin, Chris Lulham, James Baldwin, Rory Alexander, and Formula DRIFT CEO Jim Liaw as well as Sebastian Job, Jarno Opmeer, and Kevin Siggy, our podcast offers something for every corner of the sim racing world.

Thank you for your support and for following our podcast.

If you have not listened yet, now is the perfect time to jump in.
Links in the comments!

20/06/2026

PC Gamer raised an interesting question, while Sim racing is flourishing, the genre of arcade racer seemed to die out.

Did the rise of Sim Racing killed arcade racer? Are arcade racer not attractive anymore? Is Forza Horizon the single exception?

What do you think?

19/06/2026

You missed the SIMUCUBE 3 Ultimate Keynote from SimRacing Expo Charlotte Friday?

No worries! We're uploading right now all keynotes, round tables and races for you to enjoy seperately, instead of scrolling through the livestream.

Head over to our YouTube channel, subscribe and get all notifications!

19/06/2026

You’re good enough, my friend, don’t let anyone tell you otherwise. 🥲

Du bist genug genug, Sim Racing Edition 🫶🏼

18/06/2026

Did your car get hit by the BOP 🔨🔨🔨

Here's the update to the Balance of Performance for the 6h of Watkins Glen!

18/06/2026

We are pleased to welcome Maxmore Technology to SimRacing Expo Frankfurt 2026.

Maxmore is a German managed specialist for custom electric motors, drive systems, and precision manufacturing solutions. With their own vertically integrated production facilities in China, they combine German engineering standards with efficient manufacturing and competitive costs.

From motor design and prototyping to serial production, Maxmore supports customers with complete development and manufacturing services. Their in house capabilities include coil winding, CNC machining, plastic injection molding, tooling, automation, and final assembly, ensuring full control over quality, lead times, and performance.

For the sim racing industry, Maxmore delivers high precision motor and component solutions that meet the demanding requirements of force feedback systems, motion platforms, pedal systems, and other high performance racing hardware.

As a reliable manufacturing partner, Maxmore helps innovative brands bring advanced sim racing products to market faster, more efficiently, and with uncompromising quality.