IBX Digital

A lot of businesses believe that having a website or making a video is enough.
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You probably know you can throw tons of money at ad campaigns and get poor results.

The problem is often somewhere between the message and the delivery. You’re having a conversation with the customer, so if your message is off, they won’t be interested. If your delivery is off, they won’t believe it. You don’t just need a good-looking website or a glossy ad: you need those things to carry a clear, well thought-out message that speaks exactly to what customers need to hear.⁠
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You know what REALLY keeps us stuck in business? Our pride. If you just humble yourself and seek input from someone else who has seen results, you are sure to find a new way forward that might currently be completely hidden to you.⁠
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Don’t stay locked up. Let this be the year that you open yourself up to limitless opportunities by opening yourself up to others.⁠
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When you're trying to make a change, week 2 is so different from week 1. One week rolls into the next, and the next thing you know, you've lost track of what you were after in the new year. If you have big goals for your business this year, it’s going to take more than a sprint. ⁠
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Here’s a quick word of advice: don’t just let your goals stay in your head. Find a growth-minded friend that will help you think through opportunities and obstacles, keep you on track, and encourage you through the hard points.⁠
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If you don’t have a friend like that, we’re just the people. Does that mean this post is an ad? Absolutely it does! We have such a blast working with our clients, and when we’re talking about marketing we think there’s no better way to do it than to talk about goals, opportunities, and obstacles at the same time.
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DM us if you want someone in your corner who will help you reach those goals in the new year. Don’t believe we can do it? Go watch our case studies (link in bio).⁠
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Your business doesn’t get a second chance for a first impression.⁠
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These tips don’t just apply to a salesperson or a video - they apply to the first five seconds a potential customer spends on your website. If your website can’t speak to them clearly and tell them within 5 seconds that you solve a problem they have, you’re losing out. ⁠
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And here’s the thing about it: it can’t just look good. It has to BE good. That means it has to speak clearly. It’s not enough for your marketing materials to “look” nice, your website to “look” professional, or your videos to “look” high quality: if the message is not correct, you just blew your first impression.⁠
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And here’s why: those things are just vehicles for the message. Looks are great, but it’s the message that counts.⁠
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Don’t blow the opportunity. Get the message right.⁠
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We’ve seen this over and over when talking with businesses: they aren’t marketing to their existing customers because they don’t know they should, don’t know how, or don’t have the time.

Here’s the thing: you’re leaving so much opportunity on the table if you don’t reach out to your customers. Why would you go market to new folks when people who have already come through your doors don’t know about other products / services you offer, haven’t heard from you in a long time, and don’t know that you care about them?

It doesn’t have to be that way. 

We’ll bet you can put together a much more compelling offer for your existing and new products or services, and get it in front of the most valuable audience you currently have. If you need help doing just that, always send us a DM - even if it’s just to get new ideas!

Do you have millions of dollars to burn on untested marketing strategies? Didn’t think so. It’s astounding how many businesses create marketing strategies based on assumptions. 

You don’t have to be one of those businesses. If you do the work to make sure your marketing is nailing your message, offer, and target audience, you’ll stand out from the vast majority of businesses. And that’s one heck of a competitive advantage.

You know what’s even better than hacking this yourself? Get someone in your corner who knows how to help you do this. We do this stuff all day long - DM us if you want to start a conversation about improving your marketing.