ZeroN Research

Explaining this to a client today, and thought I'd share here as well.

How To Price Your Product: A Guide To The Van Westendorp Pricing Model Pricing is a critical aspect that determines the success of products and services more than acquisition or retention strategies, but is rarely given the same fidelity of strategy prior to launch. Going to market without understanding how customers value your product can hurt sales and brand equity.

Excellent brand work.

Sod Poodles, Yard Goats and Trash Pandas, Oh My As Brandiose worked to create memorable mascots for minor league baseball teams, it found a tried and true recipe for success.

Harper's Index for July 2021 is out. Screenshot is a sample. Click this link for the full gamut. https://harpers.org/harpers-index/

Heuristic (e.g. mental shortcuts, rules of thumb) decision-making and biases research.

Representativeness, anchoring and adjustment, and availability.

Understanding Heuristics: The Psychology of Mental Shortcuts In psychology, heuristics are efficient mental processes that help humans solve problems and learn new concepts.

Such a varied world we live in. So much to know!

74 of Our Favorite Facts for 2020 Each day, our editors collect the most interesting, striking or delightful facts to appear in articles throughout the paper. Here are 74 from the past year that were the most revealing.

20 striking findings from 2020 As 2020 draws to a close, here are 20 striking findings from our studies, covering notable trends that emerged during the year.

How 25 of Your Favorite Halloween Candies Got Their Names Know the etymologies behind all those candies you hand to the superheroes and ghosts who stop by your door.

Cornell Food Researcher's Downfall Raises Larger Questions For Science Brian Wansink made a name for himself producing pithy, palatable studies that connected people's eating habits with cues from their environment. His data manipulation now serves as a cautionary tale.

It's good to be humble, but don't sell yourself short.

Don't be fooled... including by yourself.

20 Cognitive Biases That Affect Your Decisions You put a lot of thought into every choice that you make … which could be the reason why you’re making bad decisions.