BIA Advisory Services

The Local Media and Advertising Experts Experienced
BIA has been a partner to local media companies of all sizes and platforms for more than 25 years, providing proprietary research and serving as a resource for valuations and strategic assessments.

We bring deep knowledge of all segments of local media, as well as cross-discipline expertise, from sales and finance to technology and regulatory. Our media sector coverage includes radio, newspaper, television, cable, direct mail, magazines, print Yellow Pages, interactive, local search (including Internet, Yellow Pages, E-mail, mobile), banking and investments and out-of-home. Trusted
Relevant

Operating as usual

02/11/2022

BIA forecasts local video will reach $40.5B in 2022 with growth all in digital. Listen to this week’s #LeadingLocalInsightsPodcast, to hear about anticipated trends for local video revenue:
https://www.buzzsprout.com/1663015/10045033

02/04/2022

Finance, Retail and Auto verticals are big ad spenders. What will they do this year? We discuss w/SalesFuel in this week’s #LeadingLocalInsightsPodcast: https://www.buzzsprout.com/1663015/10000240

01/28/2022

#Supply chains, low inventory levels, high consumer demand. Hear what BIA anticipates around #local ad sales for #automotive in this week’s #LeadingLocalInsightsPodcast: https://www.buzzsprout.com/1663015/9949659

01/19/2022

BIA estimates local TV will generate $23.3B in 2022. Key verticals include political, gambling ads, auto, plus the growth of CTV. In our latest podcast, BIA's Rick Ducey and Mark Fratrik offer insights and recommendations for local TV. https://www.buzzsprout.com/1663015/9900121-outlook-for-local-television-in-2022

Audio is the New Radio: Insights from Pierre Bouvard on this Key Industry Transition - Leading Local Insights 01/13/2022

Audio is the New Radio: Insights from Pierre Bouvard on this Key Industry Transition - Leading Local Insights

In this weeks episode, we have Pierre Bouvard, chief insights officer for Cumulus Media/Westwood One. He offers a sense of what he’s seeing in the marketplace and where we’re headed in 2022. He describes the strategies and data driving the industry transition from “radio” to “audio.” Listen now, and you’ll also hear five specific recommendations for strategies to successfully advertise in local audio.

Audio is the New Radio: Insights from Pierre Bouvard on this Key Industry Transition - Leading Local Insights The radio industry is morphing into the “audio” industry as leading groups reach across broadcast and digital platforms to reach and serve audiences and advertisers. In this episode, our guest is Pierre Bouvard, chief insights officer for Cumulus ...

01/07/2022

A new year requires new insights. Hear what BIA expects for #localadvertising in 2022 in new podcast: https://buzzsprout.com/1663015/9731374-bia-s-expectations-for-local-advertising-2022-december-update

BIA Increases 2022 Estimates for U.S. Local Advertising Revenue to $173.3B Indicating Strong Expectations around Digital and Political - BIA Advisory Services 12/21/2021

BIA Increases 2022 Estimates for U.S. Local Advertising Revenue to $173.3B Indicating Strong Expectations around Digital and Political - BIA Advisory Services

BIA increases 2022 estimates for U.S. local advertising revenue to $173.3B due to strong expectations around digital and political. More findings from the forecast:

BIA Increases 2022 Estimates for U.S. Local Advertising Revenue to $173.3B Indicating Strong Expectations around Digital and Political - BIA Advisory Services Advertising forecast tracks traditional and digital ad spend across 96 sub-verticals. Chantilly, VA (Dec 21, 2021) – BIA Advisory Services has increased its 2022 U.S. Local Advertising Forecast estimate to $173.3 billion, from its earlier estimate of $161.5 billion issued…

Revenue, Management, Selling: Results from SalesFuel’s 2021 State of Media Sales Survey - Leading Local Insights 12/02/2021

Revenue, Management, Selling: Results from SalesFuel’s 2021 State of Media Sales Survey - Leading Local Insights

In the newest Leading Local Insights Podcast, SalesFuel’s Founder and CEO C. Lee Smith joins BIA’s Rick Ducey to discuss highlights from the 11th State of Media Sales survey of about 400 media sales reps and media sales managers. Key points in the discussion include revenue trends; sales management perspectives on challenges and opportunities leading sales teams; and a view from on the ground media sellers. Listen Below:

Revenue, Management, Selling: Results from SalesFuel’s 2021 State of Media Sales Survey - Leading Local Insights SalesFuel’s Founder and CEO C. Lee Smith joins BIA’s Rick Ducey to discuss highlights from the 11th State of Media Sales survey of about 400 media sales reps and media sales managers including broadcast TV, cable, radio, newspaper, magazines, dire...

register.gotowebinar.com 11/10/2021

register.gotowebinar.com

What’s ahead for the local video advertising marketplace? Find out during the webinar, Paradigm Shifts in Local Video Advertising, on Wed, Nov. 17 @ 2 pm eastern. BIA will share their 2022 forecast and host an expert discussion with speakers from Gray TV, Samsung, TVSquared, Universal McCann, and Comscore. Media consultant and Forbes contributor Brad Adgate also joins the events.

register.gotowebinar.com

Automotive Disruptions and Expectations: Supply Chains, Tesla, In-Car Advertising - Leading Local Insights 10/29/2021

Automotive Disruptions and Expectations: Supply Chains, Tesla, In-Car Advertising - Leading Local Insights

The pandemic has disrupted global supply chains dealing the automotive industry significant blows. Loss of production capacity has led to lost sales and steep declines in ad spending.

In our most recent podcast, BIA’s managing director, Rick Ducey, discusses what’s next for automotive with Roger Lanctot, Director of Automotive Connected Mobility, Strategy Analytics. Listen now.

Automotive Disruptions and Expectations: Supply Chains, Tesla, In-Car Advertising - Leading Local Insights The pandemic has disrupted global supply chains dealing the automotive industry significant blows. Loss of production capacity has led to lost sales and steep declines in ad spending. Then, there’s the stand-out: Tesla. Tesla is delivering invento...

Five Keys to Success in 2022: Follow the Money - Leading Local Insights 10/05/2021

Five Keys to Success in 2022: Follow the Money - Leading Local Insights

In the Podcast, Five Keys to Success in 2022: Follow the Money, Tom Buono, BIA’s CEO and Founder talks about how to prepare for a successful 2022. #Politicaladvertising, #ottadvertising, online gambling, #digitalacceleration are covered in this podcast, along with a special dive into expectations for local broadcast TV advertising. Listen now: https://www.buzzsprout.com/1663015/9288086-five-keys-to-success-in-2022-follow-the-money

Five Keys to Success in 2022: Follow the Money - Leading Local Insights In this podcast, BIA’s CEO and Founder, Tom Buono looks ahead to 2022 to offer five keys to find success. It’s all about following the money, and Tom explains the share of ad wallet across media to identify opportunities. While covering the local ...

09/28/2021

2021 Local Digital Event Series: Insurance and Mortgage Vertical

In this webinar, BIA and SalesFuel examine opportunities for local media sellers when they approach insurance and mortgage businesses.

The webinar offers BIA's latest advertising revenue projections for 2021 and market trend analysis for the second-half of the year. It also includes valuable consumer insights from SalesFuel's AudienceSCAN® study of U.S. consumer behavior.

Contact BIA (www.bia.com) or SalesFuel (www.salesfuel.com) to discuss data for your local television market.

The Way Consumers Discover and Search for Businesses – BIA Advisory Services – Local Media Watch 09/28/2021

The Way Consumers Discover and Search for Businesses – BIA Advisory Services – Local Media Watch

What should a business look for in an enhanced business listing service? Get the full best practice checklist, along with analysis of the key platforms that consumers are searching in the report: “How Enhanced Business Listings Improve Customer Engagement”: The Way Consumers Discover and Search for Businesses. Report by BIA and Neustar.

The Way Consumers Discover and Search for Businesses – BIA Advisory Services – Local Media Watch The Way Consumers Discover and Search for Businesses August 25, 2021 Rick Ducey Listings Providers, Local, Online/Interactive The way consumers discover and search for businesses, products, and services online is complex, especially when you factor in new ways of searching on mobile and voice search...

The New Rules for Streaming TV Local Advertising – BIA Advisory Services – Local Media Watch 09/08/2021

The New Rules for Streaming TV Local Advertising – BIA Advisory Services – Local Media Watch

Are your advertising priorities ready for the holidays? How do you minimize ad spending? Download “A Marketer’s Guide: The New Rules Ahead for Streaming TV Advertising” for key takeaways: https://tinyurl.com/assd2f3 Report by BIA and PremionMedia

The New Rules for Streaming TV Local Advertising – BIA Advisory Services – Local Media Watch The New Rules for Streaming TV Local Advertising August 30, 2021 Rick Ducey Ad Campaigns, CTV, Geotargeting, Online/Interactive, OTT Ad Forecast, Streaming TV BIA Advisory Services and Premion explore pandemic induced changes in the local ad market for streaming TV, as well as look ahead to trends t...

Vertical Ad Spend: Digital Event Series Takeaways - Leading Local Insights 07/27/2021

Vertical Ad Spend: Digital Event Series Takeaways - Leading Local Insights

In this podcast BIA’s CEO Tom Buono is joined by SalesFuel CEO C. Lee Smith to review key takeaways from the verticals covered in the first half of the year in their Digital Event Series Webinars. Be sure to catch up before the next webinar today at 1pm! Listen to the podcast below and find out more about the webinar here: https://info.salesfuel.com/btsofficeclothing_webinar

Vertical Ad Spend: Digital Event Series Takeaways - Leading Local Insights This year, BIA and SalesFuel have partnered to produce a monthly Digital Event Series that track the digital ad spend by important verticals. In this podcast BIA’s CEO Tom Buono is joined by SalesFuel CEO C. Lee Smith to review key takeaways from ...

07/26/2021

Upcoming BIA Advisory Services Webinar all about OTT and Its Expansion. Check out our diverse industry panel of smart TV, data, media, agency and tech giants will offer their expertise on OTT. Webinar is this Wednesday, July 28th, at 2pm. Register now: https://register.gotowebinar.com/register/3139965931100887056

Consumer Media Consumption’s Effect on Adverting Expectations - Leading Local Insights 07/08/2021

Consumer Media Consumption’s Effect on Adverting Expectations - Leading Local Insights

BIA Advisory Services had updated its U.S. Ad Forecast for 2021. So we asked our SVP and Chief Economist, Mark Fratrik, to record a podcast and talk about some of the key findings. Listen to this weeks episode of Leading Local Insights to find out more.

Consumer Media Consumption’s Effect on Adverting Expectations - Leading Local Insights In July, BIA released a new advertising forecast for 16 media and 95 business categories. The updated forecast for 2021 takes into consideration the improving economy and the changing trends in how consumers are consuming media that accelerated du...

Economic Impact of Big Tech Platforms on the Viability of Local Broadcast News - Leading Local Insights 06/15/2021

Economic Impact of Big Tech Platforms on the Viability of Local Broadcast News - Leading Local Insights

In this weeks episode of the Leading Local Insights Podcast, BIA’s Rick Ducey and Mark Fratrik explain their findings from their expansive discussions with top executives at local radio and TV and share BIA’s revenue estimate of what broadcasters are losing annually. It’s a big number you are not going to want to miss this podcast! Listen below or on your favorite podcasting app.

Economic Impact of Big Tech Platforms on the Viability of Local Broadcast News - Leading Local Insights The NAB commissioned BIA to estimate the revenue local broadcasters are losing when their news and other local content appears in Google Search and Facebook News Feeds. Local broadcast news is highly consumed, trusted and valued information. Yet i...

Cookies, Privacy, and the Future of Data - Leading Local Insights 06/01/2021

Cookies, Privacy, and the Future of Data - Leading Local Insights

With changes in data and privacy laws along with policy changes in Google’s support for 3rd party cookies and Apple’s ID for Advertisers, marketers are facing a heavy lift to help clients navigate data, technology, and marketing outcomes. In this podcast, BIA’s Rick Ducey speaks with Brock Berry, President and Founder of AdCellerant, a digital marketing services firm to talk about how agencies like AdCellerant are being asked about identity graphs, audience targeting and the new age of privacy. A great conversation be sure to listen using the link below or subscribe to our channel on your podcasting app.

Cookies, Privacy, and the Future of Data - Leading Local Insights With changes in data and privacy laws along with policy changes in Google’s support for 3rd party cookies and Apple’s ID for Advertisers, marketers are facing a heavy lift to help clients navigate data, technology, and marketing outcomes. In this ...

Radio Moves on from Pandemic with a Focus on Digital - Leading Local Insights 05/25/2021

Radio Moves on from Pandemic with a Focus on Digital - Leading Local Insights

In this podcast, BIA’s chief economist and SVP, Mark Fratrik, Ph.D., discusses the company’s latest forecast outlook for the Radio industry.

Radio Moves on from Pandemic with a Focus on Digital - Leading Local Insights In this podcast, BIA’s chief economist and SVP, Mark Fratrik, Ph.D., discusses the company’s latest forecast outlook for the Radio industry. Mark looks back at 2020 to assess the effect of the pandemic on advertising revenue. Then he looks at the ...

Getting the Most Out of Social Media for News Audience Development and Revenue Growth - Leading Local Insights 05/19/2021

Getting the Most Out of Social Media for News Audience Development and Revenue Growth - Leading Local Insights

This weeks episode of Leading Local Insights features another informative talk between BIA's Managing Director and Interview Expert, Rick Ducey, and the President and Founder of Social News Desk, Kim Wilson. They talk about how social media can help broadcasters achieve audience development and revenue growth goals for their digital news if done correctly. Listen using the link below or look us up on your favorite podcasting app and subscribe!

Getting the Most Out of Social Media for News Audience Development and Revenue Growth - Leading Local Insights In this episode, BIA's Managing Director and Interview Expert, Rick Ducey, chats with the President and Founder of Social News Desk, Kim Wilson. Social media can help broadcasters achieve audience development and revenue growth goals for their dig...

05/13/2021

BIA estimates local broadcasters lose $1.9 billion annually when their news and other local content appears in Google Search and Facebook News Feeds without compensation. Read about how this is happening in the new report, Economic Impact of Big Tech Platforms on the Viability of Local Broadcast News, commissioned by the NABhttp://www.nab.org/documents/newsRoom/pdfs/Economic_Impact_Tech_Platforms_Broadcast_News.pdf

Building Rate Cards for the Pandemic - Leading Local Insights 05/11/2021

Building Rate Cards for the Pandemic - Leading Local Insights

In this weeks Episode of the Leading Local Insights Podcast join BIA's Managing Director, Rick Ducey, as he interviews Revenue Analytics Director of Media Vertical, Emilee Bond. They explore how media companies should adjust their pricing policies and build rate cards to reflect the current state of the advertising business. Listen below and be sure to subscribe.

Building Rate Cards for the Pandemic - Leading Local Insights This Podcast features an interview between BIA's Managing Director, Rick Ducey, and Revenue Analytics Director of Media Vertical, Emilee Bond. In it they explore how media companies should adjust their pricing policies and build rate cards to refl...

News SEO: Getting Your Digital News to Rank Higher in Search - Leading Local Insights 05/04/2021

News SEO: Getting Your Digital News to Rank Higher in Search - Leading Local Insights

On this weeks Episode of the BIA Leading Local Insights Podcast, listen to BIA’s Managing Director, Rick Ducey, discuss effective SEO tactics for local news publishers with search expert Andrew Shotland.

News SEO: Getting Your Digital News to Rank Higher in Search - Leading Local Insights Listen to BIA’s Managing Director, Rick Ducey, discuss effective SEO tactics for local news publishers with search expert Andrew Shotland. In this episode, Rick and Andrew discuss the new special constraints when it comes to SEO that news publishe...

Online Gambling Presents a New Billion in Local Revenue Opportunity - Leading Local Insights 04/27/2021

Online Gambling Presents a New Billion in Local Revenue Opportunity - Leading Local Insights

New BIA Leading Local Insights Podcast this week on Online Gambling. Listen using the link below or on your favorite podcasting app.

Online Gambling Presents a New Billion in Local Revenue Opportunity - Leading Local Insights Listen to BIA’s Chief Economist and SVP, Mark Fratrik, explain how legal Online Gambling in several U.S. states is presenting a new opportunity for local ad revenue.In this episode, Mark explains BIA's new coverage and analysis of the Online Gambl...

Videos (show all)

2021 Local Digital Event Series: Insurance and Mortgage Vertical

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14901 Bogle Drive, Ste. 101
Chantilly, VA
20151

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Tuesday 8am - 6pm
Wednesday 8am - 6pm
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Friday 8am - 5pm

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