Vector & Raster

We're pretty proud of our latest website creation and branding for luxury transportation start-up Sleek of Raleigh, NC, but we're even more proud of them. Months of hard work is becoming real! The new site features a mobile optimized experience and comprehensive online booking and payment portal to take you to your next destination with ease. Now they're ready to roll! www.sleek-fleet.com

When the creative process is smooth, your clients will appreciate your design results even more. That's why we've started putting a heavier emphasis on polished presentation, even amid the drafting phase of design work. This way, clients can see your vision as it comes to life.

Helping Raleigh's newest startup with their logo and branding design was a breeze and we're excited to see all the places Sleek goes (literally).

Did you know 15% of the world's population is disabled? Helping others to achieve goodness is what drives us! This logo was created for an amazing woman and mother Leslee G. who is on a mission to create a safe and engaging community of homes for adults with disabilities. Lack of adequate care and housing for adults with special needs is sadly a bigger issue than many are aware of. Leslee's daughter Katie is the inspiration behind the mission. Take a look at these facts: https://lawblogs.uc.edu/ihrlr/2022/01/21/the-right-to-adequate-housing-disabled-individuals-in-the-united-states/

We wish Leslee AND Katie the best of luck in her mission and hope this can shed some light!

Did you hear the super sad news? The historic (and gigantic) cowboy hat sign in downtown was removed!!! Guesses are there are about 100 left in the country. Illuminated signage will always have a special place in our hearts. Great signs often end up as landmarks for the cities we love, which makes them a quintessential part of your strategy. Share a pic of a that you love! Our digital rendering of a neon sign is a fun technique to share a custom graphic that inspires or create a logo that places signage at the heart of its design.

We've always had a CRUSH on custom typographic art. This 3D crackle effect we created for one of our long-time clients will always go down as one of our favorites. No baking soda was harmed in the making of this Photoshop file.

No matter what industry you are in, as small business owners we all find ourselves having to pivot faster than ever to keep up with today's rapidly changing markets.

This time last year, we were busy designing a new website for APLS Group and a Learning Management System (LMS) to house their new Public Courses, allowing users to have an interactive dashboard space, user profiles and more. We love the fact that every time we visit it, it is still relevant and reflective of their current state-of-business. That's the beauty in creating designs thoughtful enough to be easily maintained or quickly altered to reflect a new purpose or new information.

aplsgroup.com Since 2000, we’ve been engaging professionals, teams and companies in learning experiences that lead to greater understanding, intent and growth. See why hundreds of clients trust our approach, and meet the team behind it.

We're half way through awareness month, but the battle for mental health never stops. How are you incorporating employee wellness into your ? If you're searching for printable or digital materials to encourage a healthier workplace we can help bring your ideas to life. Here are a few concepts for now:

-- Mental Health Positivity Board featuring personal stories and inspiring testimonies
-- Digital or print newsletter filled with wellness activities and staff highlights and affirmations
-- In-person group activities with "tokens" or prizes to create a lasting experience
-- Gifts and incentives of appreciation

It's easy to feel overwhelmed by the constant need to deliver impactful content on social media, especially as a small business.

Luckily, less is more.

Fewer posts could mean higher engagement. Lean on external partners of your brand to take the leg work out of content creation and help promote it. This could be in the form of a co-branded giveaway; making a guest appearance on an established podcast; or sharing pre-made content from a friend. Try to keep your posts authentic and personable, focusing strictly on what your potential customers are looking for when searching for someone like you. And for these exacts reasons, we love to pop on here every now and again to share some free educational tips to help you grow!

WHAT DOES YOUR LOGO SAY ABOUT YOU?

You may have noticed we made a little upgrade to ours. Freshening up your look shouldn't feel scary, but become a natural part of your business as it evolves. Varying your look with slight adjustments every few years is a good thing, and parting ways with an outdated logo is essential. So what do great logos consist of according to an expert? Typography is paramount, and should consider legibility in all applications. Can you read it far away? Do the colors read well when printed? Avoid the urge to use trendy ultra light weight fonts or sans serifs with uneven kerning and set width. To stand out, rely on a graphic artist who is capable of hand-lettering (hello!), or manipulate licenses fonts, and combining them with illustrative elements to add a deeper meaning behind the words.

New year, new chance to CREATE, CREATE, CREATE. We read a quote recently encouraging others to change the way they view the creative process—focusing on the experience, rather than the results.

So long story short, you don't have to be a brilliant artist in order for your art to exist. Just get out there, have fun and CREATE!

2021 was our year! We launched. We grew. We learned. We thrived. We're looking forward to what 2022 has in store for everyone, and want to take a moment to thank our clients for choosing us to bring their visions to life. As we move into the new year, we'd like . We'll be offering FREE Marketing, Design and Website services to one special nonprofit for the 2022 year. If you know of a charity that is in need, drop a comment or tag them below!