Path2Response LLC

On June 19, 1865, about two months after the Confederate general Robert E. Lee surrendered at Appomattox, Va., Gordon Granger, a Union general, arrived in Galveston, Texas, to inform enslaved African Americans of their freedom and that the Civil War had ended. General Granger’s announcement put into effect the Emancipation Proclamation, which had been issued nearly two and a half years earlier, on Jan. 1, 1863, by President Abraham Lincoln.

The holiday is also called “Juneteenth Independence Day,” “Freedom Day” or “Emancipation Day” and our offices will be closed today, June 19, 2026 as Path2Response respectfully celebrates this day.

https://www.nytimes.com/article/juneteenth-day-celebration.html

Are your acquisition channels working as hard as they used to? With direct mail costs rising and digital targeting getting fuzzier, finding your next best customer is a massive hurdle right now. If you're looking for ways to boost direct mail response, plug the leaks in your retargeting funnel, or extract more ROI from your custom audiences, let’s connect in New York.

The Path2Response team will be in town for the MCNY event on June 25th. We are booking face-to-face sit-downs with publishers and marketers to look at current industry benchmarks and brainstorm practical ways to optimize your acquisition mix.

The fact is we do data different. We move past standard third-party guesswork to leverage actual transaction-sourced insights that drive measurable responses. Let’s look at your unique challenges and discuss how a fresh approach to data can scale your growth.

In publishing, Subscriber Acquisition Cost (SAC) vs. Lifetime Value (LTV) is an unforgiving equation—especially when industry-wide acquisition rates have been tightening for three consecutive years.

Mike Roots, Sr. Client Partner at Path2Response, discusses that the problem isn’t just rising costs. It’s a fundamental quality paradox: while publishing boasts an incredibly low voluntary churn rate overall (just 2.1%), first-term churn typically spikes around 25%.

The insight is clear: most acquisition programs are burning budget by spending against the market "average." To break the cycle, we have to look past sheer volume and focus entirely on source quality—identifying data signals that separate the one-and-done reader from the long-term loyalist before the first budget dollar is spent.

How is your organization shifting from blanket prospecting to high-propensity audience targeting?

Read Mike's full breakdown on solving the publishing paradox and closing the digital gap here: https://path2response.com/solving-the-publishing-paradox/



https://path2response.com/solving-the-publishing-paradox/

When you're trying to scale your customer acquisition, every campaign relies on having the right experts in your corner. 📈

That is why we are thrilled to welcome Kristen Bianco to the team as our newest Client Partner.

Kristen has literally done it all. Having excelled at every stage of the marketing value chain—working directly for brands, in agency seats, and for data providers—she brings an incredibly well-rounded perspective to our clients.

Because Kristen understands the industry from every angle, she knows exactly what makes Path2Response’s core differentiators so powerful for your next campaign:

⏱️ High-Recency Data & Speed: She knows that processing data at high recency with same-day and next-day modeling turnaround is what drives true performance.

⚙️ Modeling Flexibility: She knows how our agile, unconstrained models find hidden signals that legacy co-op playbooks completely miss. For you, that means a major upgrade in campaign performance.

🌐 True Signal Integration: She sees the breakthrough results that occur when we seamlessly integrate online intent behavior with verified transaction data.

With Kristen’s 360-degree expertise steering our advanced data engine, your acquisition campaigns just gained a major competitive upgrade.

👉 Want to see how Kristen and the Path2Response team can scale your next direct mail or digital campaign? Let’s connect!

𝖨𝖿 𝗒𝗈𝗎’𝗋𝖾 𝗐𝗈𝗇𝖽𝖾𝗋𝗂𝗇𝗀 𝗁𝗈𝗐 𝗌𝗁𝗂𝖿𝗍𝗂𝗇𝗀 𝗉𝗈𝗌𝗍𝖺𝗅 𝗋𝖺𝗍𝖾𝗌, 𝖠𝖨 𝗋𝖾𝗀𝗎𝗅𝖺𝗍𝗂𝗈𝗇𝗌, 𝖺𝗇𝖽 𝖢𝗈𝗇𝗀𝗋𝖾𝗌𝗌𝗂𝗈𝗇𝖺𝗅 𝗀𝗋𝗂𝖽𝗅𝗈𝖼𝗄 𝗐𝗂𝗅𝗅 𝖺𝖿𝖿𝖾𝖼𝗍 𝗒𝗈𝗎𝗋 𝗆𝖺𝗋𝗀𝗂𝗇𝗌 𝗂𝗇 𝟤𝟢𝟤𝟨, 𝗒𝗈𝗎 𝖼𝖺𝗇’𝗍 𝖺𝖿𝖿𝗈𝗋𝖽 𝗍𝗈 𝗌𝗂𝗍 𝗍𝗁𝗂𝗌 𝗈𝗇𝖾 𝗈𝗎𝗍. 𝖯𝖺𝗍𝗁𝟤𝖱𝖾𝗌𝗉𝗈𝗇𝗌𝖾 𝗂𝗌 𝗁𝖾𝖺𝖽𝗂𝗇𝗀 𝗍𝗈 𝖣.𝖢. 𝖿𝗈𝗋 𝗍𝗁𝖾 𝖠𝖢𝖬𝖠 𝖭𝖺𝗍𝗂𝗈𝗇𝖺𝗅 𝖥𝗈𝗋𝗎𝗆 (𝖬𝖺𝗒 𝟣𝟪-𝟤𝟢) 𝖻𝖾𝖼𝖺𝗎𝗌𝖾 𝗐𝖾 𝖺𝗋𝖾 𝗉𝗋𝗈𝗎𝖽 𝗍𝗈 𝗉𝖺𝗋𝗍𝗇𝖾𝗋 𝗐𝗂𝗍𝗁 𝗍𝗁𝖾 𝖠𝖢𝖬𝖠 𝗍𝗈 𝖾𝗇𝗌𝗎𝗋𝖾 𝗍𝗁𝖺𝗍 𝗍𝗁𝖾 𝖽𝖺𝗍𝖺 𝖺𝗇𝖽 𝗆𝖺𝗂𝗅𝗂𝗇𝗀 𝗂𝗇𝖽𝗎𝗌𝗍𝗋𝗒 𝖽𝗈𝖾𝗌𝗇'𝗍 𝗃𝗎𝗌𝗍 𝗌𝗎𝗋𝗏𝗂𝗏𝖾 𝗍𝗁𝖾𝗌𝖾 𝖼𝗁𝖺𝗇𝗀𝖾𝗌, 𝖻𝗎𝗍 𝗍𝗁𝗋𝗂𝗏𝖾𝗌.

𝖩𝗈𝗂𝗇 𝗎𝗌 𝗂𝗇 𝖶𝖺𝗌𝗁𝗂𝗇𝗀𝗍𝗈𝗇 𝖺𝗇𝖽 𝗀𝖺𝗂𝗇 𝗍𝗁𝖾 "𝗂𝗇𝗌𝗂𝖽𝖾 𝗍𝗋𝖺𝖼𝗄" 𝖺𝖽𝗏𝖺𝗇𝗍𝖺𝗀𝖾:
💌𝖧𝖾𝖺𝗋 𝗍𝗁𝖾 𝖯𝗈𝗌𝗍𝗆𝖺𝗌𝗍𝖾𝗋 𝖦𝖾𝗇𝖾𝗋𝖺𝗅’𝗌 𝗉𝗅𝖺𝗇 𝗍𝗈 "𝗌𝗁𝖾𝖽 𝗋𝖾𝖽 𝗂𝗇𝗄" 𝖿𝗂𝗋𝗌𝗍𝗁𝖺𝗇𝖽. 𝖶𝖾'𝗋𝖾 𝗍𝗁𝖾𝗋𝖾 𝗍𝗈 𝗁𝖾𝗅𝗉 𝗒𝗈𝗎 𝗂𝗇𝗍𝖾𝗋𝗉𝗋𝖾𝗍 𝗐𝗁𝖺𝗍 𝗍𝗁𝖾𝗌𝖾 𝖴𝖲𝖯𝖲 𝗌𝗁𝗂𝖿𝗍𝗌 𝗆𝖾𝖺𝗇 𝖿𝗈𝗋 𝗒𝗈𝗎𝗋 𝗌𝗉𝖾𝖼𝗂𝖿𝗂𝖼 𝗆𝖺𝗂𝗅𝗂𝗇𝗀 𝗌𝗍𝗋𝖺𝗍𝖾𝗀𝗒.
🚨𝖠𝗌 𝖠𝖨 𝗋𝖾𝗌𝗁𝖺𝗉𝖾𝗌 𝖼𝗈𝗇𝗌𝗎𝗆𝖾𝗋 𝗉𝗋𝗂𝗏𝖺𝖼𝗒 𝗅𝖺𝗐𝗌, 𝗐𝖾’𝗋𝖾 𝗌𝗍𝖺𝗒𝗂𝗇𝗀 𝗅𝗈𝖼𝗄-𝗌𝗍𝖾𝗉 𝗐𝗂𝗍𝗁 𝗍𝗁𝖾 𝖠𝖢𝖬𝖠 𝗍𝗈 𝖾𝗇𝗌𝗎𝗋𝖾 𝗒𝗈𝗎𝗋 𝖽𝖺𝗍𝖺-𝖽𝗋𝗂𝗏𝖾𝗇 𝗆𝖺𝗋𝗄𝖾𝗍𝗂𝗇𝗀 𝗋𝖾𝗆𝖺𝗂𝗇𝗌 𝖻𝗈𝗍𝗁 𝗉𝗈𝗐𝖾𝗋𝖿𝗎𝗅 𝖺𝗇𝖽 𝖼𝗈𝗆𝗉𝗅𝗂𝖺𝗇𝗍.
📬𝖦𝖾𝗍 𝗍𝗁𝖾 𝗋𝖾𝖺𝗅 𝗌𝗍𝗈𝗋𝗒 𝖿𝗋𝗈𝗆 𝖻𝗈𝗍𝗁 𝗌𝗂𝖽𝖾𝗌 𝗈𝖿 𝗍𝗁𝖾 𝖺𝗂𝗌𝗅𝖾 𝗈𝗇 𝖴𝖲𝖯𝖲 𝖿𝗂𝗑𝖾𝗌 𝗌𝗈 𝗒𝗈𝗎 𝖼𝖺𝗇 𝗉𝗅𝖺𝗇 𝗒𝗈𝗎𝗋 𝟤𝟢𝟤𝟨–𝟤𝟢𝟤𝟩 𝖻𝗎𝖽𝗀𝖾𝗍𝗌 𝗐𝗂𝗍𝗁 𝖼𝗈𝗇𝖿𝗂𝖽𝖾𝗇𝖼𝖾.

𝖫𝖾𝗍’𝗌 𝗆𝖾𝖾𝗍 𝗂𝗇 𝖣.𝖢., 𝗌𝗁𝖺𝗋𝗉𝖾𝗇 𝗈𝗎𝗋 𝗌𝗍𝗋𝖺𝗍𝖾𝗀𝗂𝖾𝗌, 𝖺𝗇𝖽 𝖾𝗇𝗌𝗎𝗋𝖾 𝗒𝗈𝗎𝗋 𝗈𝗋𝗀𝖺𝗇𝗂𝗓𝖺𝗍𝗂𝗈𝗇 𝗌𝗍𝖺𝗒𝗌 𝖺𝗁𝖾𝖺𝖽 𝗈𝖿 𝗍𝗁𝖾 𝖼𝗎𝗋𝗏𝖾.

Don't Miss 19th Annual ACMA National Forum May 18-20 in Washington, D.C. - The American Commerce Marketing Association (ACMA) The ACMA's 19th Annual National Forum is open to both ACMA members and non-members.

𝐋𝐚𝐮𝐫𝐲𝐧 𝐎'𝐂𝐨𝐧𝐧𝐨𝐫 𝐢𝐬 𝐨𝐮𝐫 𝐧𝐞𝐰 𝐃𝐢𝐫𝐞𝐜𝐭𝐨𝐫 𝐨𝐟 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 — 𝐚𝐧𝐝 𝐰𝐞 𝐚𝐫𝐞 𝐭𝐡𝐫𝐢𝐥𝐥𝐞𝐝 𝐭𝐨 𝐦𝐚𝐤𝐞 𝐢𝐭 𝐨𝐟𝐟𝐢𝐜𝐢𝐚𝐥. 𝖥𝗈𝗋 𝗌𝖾𝗏𝖾𝗋𝖺𝗅 𝗒𝖾𝖺𝗋𝗌, 𝖫𝖺𝗎𝗋𝗒𝗇 𝗁𝖺𝗌 𝗐𝗈𝗋𝗄𝖾𝖽 𝗐𝗂𝗍𝗁 𝗁𝗎𝗇𝖽𝗋𝖾𝖽𝗌 𝗈𝖿 𝗇𝗈𝗇𝗉𝗋𝗈𝖿𝗂𝗍 𝗈𝗋𝗀𝖺𝗇𝗂𝗓𝖺𝗍𝗂𝗈𝗇𝗌, 𝗉𝗋𝗈𝖽𝗎𝖼𝗂𝗇𝗀 𝗋𝖾𝗌𝗎𝗅𝗍𝗌 𝗍𝗁𝖺𝗍 𝖼𝗁𝖺𝗇𝗀𝖾𝖽 𝗁𝗈𝗐 𝗍𝗁𝗈𝗌𝖾 𝗈𝗋𝗀𝖺𝗇𝗂𝗓𝖺𝗍𝗂𝗈𝗇𝗌 𝗍𝗁𝗂𝗇𝗄 𝖺𝖻𝗈𝗎𝗍 𝗐𝗁𝖺𝗍 𝖺𝖼𝗊𝗎𝗂𝗌𝗂𝗍𝗂𝗈𝗇 𝖽𝖺𝗍𝖺 𝖼𝖺𝗇 𝖽𝗈 𝖿𝗈𝗋 𝗍𝗁𝖾𝗂𝗋 𝗉𝗋𝗈𝗀𝗋𝖺𝗆𝗌. 𝖲𝗁𝖾 𝗎𝗇𝖽𝖾𝗋𝗌𝗍𝖺𝗇𝖽𝗌 𝗈𝗎𝗋 𝗉𝗋𝗈𝖽𝗎𝖼𝗍𝗌 𝖽𝖾𝖾𝗉𝗅𝗒, 𝗄𝗇𝗈𝗐𝗌 𝗐𝗁𝖺𝗍 𝗁𝖾𝗋 𝖼𝗅𝗂𝖾𝗇𝗍𝗌 𝗇𝖾𝖾𝖽, 𝖺𝗇𝖽 𝗁𝗈𝗅𝖽𝗌 𝗍𝗁𝖾 𝗍𝖾𝖺𝗆 𝖺𝖼𝖼𝗈𝗎𝗇𝗍𝖺𝖻𝗅𝖾 𝖿𝗈𝗋 𝖽𝖾𝗅𝗂𝗏𝖾𝗋𝗂𝗇𝗀 𝗂𝗍. 𝖳𝗁𝖺𝗍 𝗂𝗌 𝗐𝗁𝗒 𝗌𝗁𝖾 𝗁𝖺𝗌 𝖾𝖺𝗋𝗇𝖾𝖽 𝗈𝗇𝖾 𝗈𝖿 𝗍𝗁𝖾 𝗆𝗈𝗌𝗍 𝗅𝗈𝗒𝖺𝗅 𝖼𝗅𝗂𝖾𝗇𝗍 𝖿𝗈𝗅𝗅𝗈𝗐𝗂𝗇𝗀𝗌 𝗂𝗇 𝗈𝗎𝗋 𝗇𝗈𝗇-𝗉𝗋𝗈𝖿𝗂𝗍 𝗏𝖾𝗋𝗍𝗂𝖼𝖺𝗅.

𝖶𝖾 𝖺𝗋𝖾 𝗉𝗋𝗈𝗆𝗈𝗍𝗂𝗇𝗀 𝖫𝖺𝗎𝗋𝗒𝗇 𝗍𝗈 𝗅𝖾𝖺𝖽 𝗉𝗋𝗈𝖽𝗎𝖼𝗍 𝖻𝖾𝖼𝖺𝗎𝗌𝖾 𝗍𝗁𝖾 𝗂𝗇𝗌𝗂𝗀𝗁𝗍𝗌 𝗌𝗁𝖾 𝗁𝖺𝗌 𝖻𝗎𝗂𝗅𝗍 𝗐𝗈𝗋𝗄𝗂𝗇𝗀 𝖽𝗂𝗋𝖾𝖼𝗍𝗅𝗒 𝗐𝗂𝗍𝗁 𝖼𝗅𝗂𝖾𝗇𝗍𝗌 𝗇𝗈𝗐 𝖻𝖾𝗅𝗈𝗇𝗀 𝗍𝗈 𝗍𝗁𝖾 𝖿𝗎𝗅𝗅 𝖼𝗎𝗌𝗍𝗈𝗆𝖾𝗋 𝖻𝖺𝗌𝖾. 𝖤𝗏𝖾𝗋𝗒 𝗇𝗈𝗇𝗉𝗋𝗈𝖿𝗂𝗍, 𝖼𝖺𝗍𝖺𝗅𝗈𝗀𝖾𝗋, 𝖺𝗇𝖽 𝗉𝗎𝖻𝗅𝗂𝗌𝗁𝖾𝗋 𝗈𝗇 𝗈𝗎𝗋 𝗉𝗅𝖺𝗍𝖿𝗈𝗋𝗆 𝗐𝗂𝗅𝗅 𝖻𝖾𝗇𝖾𝖿𝗂𝗍 𝖿𝗋𝗈𝗆 𝗁𝖾𝗋 𝗏𝗈𝗂𝖼𝖾 𝗂𝗇 𝗍𝗁𝖾 𝗋𝗈𝗈𝗆 𝖺𝗌 𝗐𝖾 𝖼𝗈𝗇𝗍𝗂𝗇𝗎𝖾 𝗍𝗈 𝖻𝗎𝗂𝗅𝖽 𝖺𝗇𝖽 𝗂𝗇𝗇𝗈𝗏𝖺𝗍𝖾.

𝖲𝗁𝖾 𝖻𝗋𝗂𝗇𝗀𝗌 𝟣𝟢+ 𝗒𝖾𝖺𝗋𝗌 𝗈𝖿 𝖽𝗂𝗋𝖾𝖼𝗍 𝗂𝗇𝖽𝗎𝗌𝗍𝗋𝗒 𝖾𝗑𝗉𝖾𝗋𝗂𝖾𝗇𝖼𝖾 𝗍𝗈 𝗍𝗁𝖾 𝗋𝗈𝗅𝖾 𝖺𝗇𝖽 𝗐𝗂𝗅𝗅 𝗌𝗁𝖺𝗉𝖾 𝗈𝗎𝗋 𝗉𝗋𝗈𝖽𝗎𝖼𝗍 𝗋𝗈𝖺𝖽𝗆𝖺𝗉 𝖿𝗋𝗈𝗆 𝗍𝗁𝖾 𝖼𝗎𝗌𝗍𝗈𝗆𝖾𝗋'𝗌 𝗏𝖺𝗇𝗍𝖺𝗀𝖾 𝗉𝗈𝗂𝗇𝗍 — 𝖾𝗑𝖺𝖼𝗍𝗅𝗒 𝗐𝗁𝖾𝗋𝖾 𝗂𝗍 𝗌𝗁𝗈𝗎𝗅𝖽 𝖻𝖾 𝖻𝗎𝗂𝗅𝗍.

𝖠𝗍 𝖯𝖺𝗍𝗁𝟤𝖱𝖾𝗌𝗉𝗈𝗇𝗌𝖾, 𝗐𝖾 𝗄𝖾𝖾𝗉 𝗂𝗇𝗏𝖾𝗌𝗍𝗂𝗇𝗀 𝗂𝗇 𝗈𝗎𝗋 𝗉𝖾𝗈𝗉𝗅𝖾 𝖺𝗇𝖽 𝗈𝗎𝗋 𝗉𝗋𝗈𝖽𝗎𝖼𝗍 𝗐𝗁𝖾𝗇 𝗈𝗍𝗁𝖾𝗋𝗌 𝗂𝗇 𝗍𝗁𝗂𝗌 𝗆𝖺𝗋𝗄𝖾𝗍 𝗉𝗎𝗅𝗅 𝖻𝖺𝖼𝗄. 𝖯𝗋𝗈𝗆𝗈𝗍𝗂𝗇𝗀 𝖫𝖺𝗎𝗋𝗒𝗇 𝗂𝗌 𝗐𝗁𝖺𝗍 𝗍𝗁𝖺𝗍 𝖼𝗈𝗆𝗆𝗂𝗍𝗆𝖾𝗇𝗍 𝗅𝗈𝗈𝗄𝗌 𝗅𝗂𝗄𝖾.

𝐶𝑜𝑛𝑔𝑟𝑎𝑡𝑢𝑙𝑎𝑡𝑖𝑜𝑛𝑠, 𝐿𝑎𝑢𝑟𝑦𝑛. 𝑇ℎ𝑖𝑠 𝑖𝑠 𝑤𝑒𝑙𝑙 𝑒𝑎𝑟𝑛𝑒𝑑.

𝐃𝐨 𝐃𝐚𝐭𝐚 𝐃𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭. 𝐆𝐞𝐭 𝐃𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭 𝐑𝐞𝐬𝐮𝐥𝐭𝐬.