WR Creative

Who else is working on curbing pandemic screen time habits? 🙋🏽‍♀️ If the pandemic has taught us one thing as content creators (and parents!), it's how to be agile. From screen time, to activism to balancing it all, we had to learn to think faster on our feet than ever before to help our clients create relevant content in a rapidly changing world. When we think about content goals we think about the community we're serving.
✨How are we educating them?
💫How will this post inspire them?
💥What problem are we solving?
For our client , who offers a full library of sleep content, the article "How to Reduce Your Children's Screen Time and Increase their Sleep" was in response to adjusting back to real life and putting some good routines back in place after a year of survival mode. Head over to link in bio to check out more and tell us what skills you picked up during pandemic!

📸 by the talented

As evolved as we all think we are, we know that moms are often the ones lifting the heavier end of the load. But what if we normalized more dads staying home, taking a step back in their careers to take care of their families, or simply organizing the playdates? What if we showed dads in brand campaigns taking on traditional “mom” roles? How would the narrative change? How would we grow stronger as a society? We loved working on this campaign featuring real dads truly embracing their roles as parents, and not only setting an example for their children, but also other dads. Happy Father’s Day to all the dads, and especially the ones changing the narrative for our children. ❤️🙌🏽

When we launched our first business in 2013, before diversity and inclusivity were buzzwords, we knew that seeing representation for lgbtq+ and BIPOC families was imperative to showcasing the many different versions of parenthood. Now as a creative agency, diversity is a conversation we have with every brand partner, and we're fortunate that so many of our clients have supported our commitment to work with parents from every walk of life. As we celebrate Pride this month (and always), we're reminiscing about this campaign with , a brand that needed no convincing, featuring Barry's Bootcamp CEO  and his husband  with their beautiful baby. 🏳️‍🌈💕

📸 by

Diversity is not just about pretty pictures, but also telling the stories and truly supporting people of different colors, ethnicities and religion. We’re so excited for the launch of The Future Series by . We worked with bloom to conceptualize the series, source the artists and charity, strategize promotion and link up with influencers. Grateful to be working with brands like bloom that are leaning into a change. Head over to their feed for more!

A little bit about us.

For those of you who don't know us, we're Kaity and Jess, the creators of @wellroundedcreative. Once upon a time we founded a pregnancy website by the same name, built a strong community and client base and then sold our business to a well known parenting brand (hi @mother.ly!). We were acquired and hired to launch and lead Motherly's experiential events department, and after a year of several successful, profitable events, well...Covid happened. As they say, things happen for a reason and it gave us the chance to dive back into our first passion: content! But this time around, we're excited to be creating it for brands we admire. Brands who share many of the same values as we do to help families of all kinds achieve balance, solve problems and find satisfaction at home, work and in their communities, online and off. Brands who all believe in evolving the conversation of family dynamics and understand the importance of diversity, innovation and authenticity. Thanks for joining us on this new ride. 📸 by @michellerosephoto