Living Proof
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MIT-born haircare that's lab tested, life proven. We are the science, you are the Living Proof. We are the Science. You are the Living Proof.
In 2005, an unlikely combination of biotech scientists and renowned hair stylists came together to pioneer a first-of-its-kind haircare philosophy based in science. Our mission was to create inventive solutions designed to solve real-world hair problems, not conceal them. 156 global patents, 450+ formulas, 44 products, 100+ awards, and 16 years later, we continue to put research at the forefront o
Limited-time savings on the haircare you reach for every day.
Stock up on select Living Proof favorites at 30% off and discover the formulas behind your healthiest-looking hair.
Now through 6/26 on
Today we are revealing our new shelves at !
After months of color swatches, sketches, and renders it's all come together. Visit us today at your local Ulta store to experience our brand refresh IRL and shop your favorite Living Proof hair essentials.
Special delivery: your healthiest hair yet.
For a limited time, shop select Living Proof products at 30% off during Day event. Because great hair days should always be within reach.
Save today through 6/26.
PSA: Your Prime Day cart called.
Now’s the time to stock up on the hair care staples you actually finish. Select Living Proof favorites will be 30% off during Day event, so consider this your sign to start building your cart.
See you at checkout tomorrow through 6/26.
06/21/2026
The countdown is on.
Fill your cart with select Living Proof products for 30% off.
Build your cart to shop 6/23 to 6/26.
06/19/2026
The summer story we've been waiting for has arrived. is now streaming on
With every sun-soaked adventure, keep your hair feeling fresh with our limited-edition Sun-kissed Pear Dry Shampoo.
Skip the wash, chase the day.
06/18/2026
Signed, sealed + sun-kissed from our .xyz community.
Want to join for exclusive perks, sneak peeks, and fun challenges? Tap the link in bio.
Chasing that carefree, sun-soaked feeling? is the escape you've been looking for. Here's to romance, lakes, and sun.
Chasing the feeling of freshly washed hair? Our limited-edition Sun-kissed Pear Dry Shampoo can help you skip the wash but keep the clean. Shop now at and stream Every Year After on
06/15/2026
Our shelves have gotten an upgrade!
After months of color swatches, sketches, and renders it's all come together. Visit us now today at your local Ulta store to experience our brand refresh IRL and shop your favorite Living Proof favorites hair essentials..
Do you know how to strengthen your hair?
We've partnered with , a fiber scientist, to help explain how we can strengthen our hair bonds using science and Triple Bond Complex.
Click here to claim your Sponsored Listing.