Living Proof
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MIT-born haircare that's lab tested, life proven. We are the science, you are the Living Proof. We are the Science. You are the Living Proof.
In 2005, an unlikely combination of biotech scientists and renowned hair stylists came together to pioneer a first-of-its-kind haircare philosophy based in science. Our mission was to create inventive solutions designed to solve real-world hair problems, not conceal them. 156 global patents, 450+ formulas, 44 products, 100+ awards, and 16 years later, we continue to put research at the forefront of our formulations. Today, Living Proof is Science in Action - utilizing in-house scientific discovery and invention to develop the latest innovations in haircare that deliver game-changing results for all hair types and textures.
Bringing a new innovation to life means countless hours in our testing salon with real life consumers.
In fact, we spoke to hundreds of you and used your feedback to create Sheer Clean Dry Shampoo Mist. Why? Because we're dedicated to bringing you products that are missing from the market and your routine.
Let us clarify: An effective clarifying shampoo shouldn’t strip your hair or overcompensate with conditioning agents. It should gently reset your hair to a clean slate. That’s why Clarifying Detox Shampoo was invented with a balanced approach proven to banish buildup and reveal your hair’s natural brilliance — without any of the extremes.
For a full reset, follow up with Moisture Rescue Mask to rapidly replenish moisture levels and restore hair's natural barrier, leaving all hair types soft, silky, and smooth for transformative results that last through multiple washings.
Boston, we'll always make sure you have a Perfect hair Day™.
Last week, our team headed to Newbury St. to find out exactly what summer did to your hair. Turns out, sun, salt water, heat + chlorine
may have caused some damage. That's where Triple Bond Complex comes in – a weekly leave-in treatment and hair mask that makes
hair 8x stronger* + more resistant to future damage while adding softness, smoothness + shine.
*Against grooming breakage vs untreated
09/15/2026
Did summer leave your hair in need of a reset?
Here's the treatment plan...
• Clarifying Detox Shampoo clears away product + pollution buildup, excess oil, and heavy metals deposited from hard water. It also protects against
discoloration from chlorine.
• Triple Bond Complex actually repairs hair* and reduces signs of hair damage including split ends while preventing breakage + future damage.
*Improvement in protein structure vs. Untreated
Summer's not over yet.
Our limited-edition Sun-kissed Pear Dry Shampoo captures the feeling of long summer days. Every spritz is warm light, salt air, and that feeling of being alive.
• Cleans like a rinse-out shampoo
• Adds softness and shine
• Leaves no visible or textures residue
• Balances scalp's sebum levels
• Provides pollution protection
• Sun-kissed pear + breezy freesia scent
Shop it now before it's gone.
The US Open meets Living Proof dry shampoo.
An unbeatable match.
Whether you’re courtside or going the distance, there’s a dry shampoo for every kind of day. Meet the three formulas made to keep your hair looking fresh, actually clean, and ready for the next set.
Find your winning formula at the following link: https://livingproofinc.visitlink.me/L7pNgU
Fresh hair served at the US Open.
Last week, we brought Sheer Clean Dry Shampoo Mist to the US Open, sharing it with fans outside the courts before matches began.
Formulated to actually clean hair with no visible residue or gritty, coated feeling. Just fresh, clean hair. No compromise.
*No ring light was used in the making of this video
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