Seapoint Digital

Innovation took center stage on Day 2 of PIMA Summer Insights.💡

Today’s sessions explored what innovation really looks like in our industry, how successful programs move from idea to ex*****on, and how organizations can better connect products with the people they serve.

A standout moment was watching Bill moderate the Product Innovation: A Carrier’s Perspective panel and lead a thoughtful discussion among industry leaders.

And while the sessions delivered plenty of valuable insights, some of the best conversations happened in between—over coffee, breakfast, and lunch with industry friends and partners.

On to Day 3!

Day one is in the books, and day two is soon to begin at the PIMA Summer Insights Conference in Colorado.

Bill and Christina are representing Seapoint Digital this week, connecting with leaders from across the affinity, association, and insurance industries. Events like PIMA offer more than educational sessions—they create space for meaningful conversations, fresh ideas, and valuable partnerships that continue long after the conference ends.

We’re grateful to be part of the discussion and look forward to another day of learning and connecting.

Fifteen years ago, Seapoint began with a simple goal: help clients grow through thoughtful strategy, creative thinking, and marketing that delivers real results.

Since then, we’ve had the privilege of partnering with organizations across industries, navigating changing technology, evolving platforms, and more than a few unexpected challenges along the way.

We’ve grown, adapted, learned, and continued moving forward because of the people who make this company what it is: our team, our clients, our partners, and our families.

While we’re proud of the work we’ve produced over the years, we’re even more grateful for the relationships we’ve built.

Thank you to everyone who has been part of the last 15 years. We wouldn’t be here without you.

Here’s to the next chapter.🎉🎉

Happy 2 years to Vanessa!🎉

This year brought a fast pace, big creative swings, brand refreshes, and a steady flow of new campaigns across clients, and Vanessa has continued to rise to every challenge. She’s constantly pushing herself to grow as a designer, explore new ideas, and stay curious about what’s next creatively.

She also brings a calm, grounded energy to the office that honestly helps the rest of us breathe a little easier. In an environment that can move fast, that kind of presence matters.

We’re grateful for the talent, thoughtfulness, and effort she brings to our team and our clients every day. Happy 2nd work anniversary, Vanessa!

A successful platform migration from Magento to Shopify should also prioritise your marketing stack, but standard integrations can fall short.

We worked with our client, Med Lab Supply, on a complete platform rebuild, but as these are set up, data is typically only captured after a purchase. We saw the problem and created a solution: a proprietary Shopify x HubSpot integration that efficiently bridges the data gap between platforms and turns behaviour into actionable data to drive measurable revenue growth. Same traffic, better results.

Discover the full breakdown of our strategic approach and the results in our latest case study: https://hubs.ly/Q04fG2740

5 Years of Raising the Bar 🥂

Five years ago, Anna-Lynn joined Seapoint Digital, and she’s been pushing us to be our absolute best ever since.

Equal parts writer, editor, and strategist, she’s the one who drives us to find the better idea, refine the copy, rethink the format, and make the edit that takes it further (even when we thought it was done), all while bringing a calm, steady presence the entire team relies on.

A true unicorn of a Creative Director, especially in black. 🦄🖤

Happy Work Anniversary, Anna-Lynn! 🎉 Thank you for the high standards and for the impact you make on this agency every day!

🎉Adrian hit his 3-year mark with us today!🎉

Paid Media isn’t static, and Adrian doesn’t treat it like it is—he’s constantly paying attention to where things are moving and adjusting how we show up so our clients aren’t a step behind.

He’s exacting in his work, but never rigid. He thinks things through, communicates with purpose, and brings a level of focus that keeps projects moving without unnecessary friction.

And then there’s Adrian outside the work—wickedly funny, a little unexpected, and completely himself. It adds a lot to the day-to-day around here.

We’re really glad he’s part of this team.
Happy 3 years, Adrian!

We’re celebrating Maddie’s 4-year anniversary with Seapoint Digital today. 🎉

Maddie brings a level of clarity and directness that makes a real difference in how we work. She’s thoughtful about communication, asks the right questions upfront, and makes sure everyone is aligned before a project gets moving. That approach helps us avoid confusion and keeps things running smoothly across teams.

Beyond that, she brings a creative perspective that adds something special to the mix — along with a great sense of humor and a curiosity that keeps things interesting.

We’re grateful to have her on the team.
Happy 4 years, Maddie!

Celebrating 3 years of Mark Silverman at Seapoint 🎉

Mark joined us with more than 30 years of insurance marketing experience — but what’s made the biggest impact isn’t just what he knows. It’s how he shares it.

He’s constantly looking for what’s next in marketing and asking, “How can we use this to better serve our clients?” He loves collaboration — between teams, with clients, across disciplines. If there’s a brainstorming session happening, you can bet Mark’s right in the middle of it, energized by the creative sparks that fly when smart people come together.

He’s a mentor. A thought partner. A steady hand. And somehow, in just three years, he’s built relationships that feel like they’ve been here since the beginning.

Mark, we’re grateful for your leadership and your heart for the work. Happy anniversary!