Further Insights

Happy 2024 for the FI Team!

We have 4 resolutions for small businesses to take on this year to up their digital marketing game. Each resolution will be explored in-depth this month, ensuring you kick off your year with a powerful digital strategy.

With the world of videos getting more demanding...make sure you have the right tools! Learn how to upload Instagram reels from your computer with our step by step blog.

https://loom.ly/BaNmOos

How To Upload An Instagram Reel From Your Computer — Further Insights Open Instagram.com on your PC/Mac Log Into the Instagram account you wish to use On the left-hand side click the button that says “Create”

Our CEO, Andrew Schuster, has written an amazing piece for the Baltimore Business Journal on how the corporate takeover of Md. cannabis industry is bad for small businesses.

Check out our thoughts and read a preview of the article at furtherinsights.com/blog/further-insights-featured-in-baltimore-business-journal

🎆🇺🇸 Happy Fourth of July! 🎇🎉

Wishing everyone a fantastic Independence Day filled with joy, laughter, and cherished moments with loved ones. Have a safe and memorable Fourth of July from the team at Further Insights!

Today, we join the nation in commemorating Juneteenth! It's a time to reflect, learn, and take action towards a more inclusive and equitable future.

Take the celebration to your favorite Black owned restaurant and support a local business.

Some of our favorites in Baltimore are:
❤️ Cajou
💛 Papi Cuisine Restaurant
💚 The Land of Kush

Happy Thursday! We are throwing back today with an episode from our FI Podcast, featuring none other than Ckori Jones Sr.

Watch as Ckori speaks on his journey, and how his faith and philosophy have shaped his business and personal life.

FI Podcast Ep. 7 - Ckori Jones, Sr. — Further Insights — Further Insights Ckori Jones, Sr. on his entrepreneurial journey, from being a school teacher to becoming a successful real estate investor. Ckori also speaks about how his faith and philosophy have shaped his business and personal life.

Trying to figure out how to make your event brand a house hold name and one people love? We break down our top tips for branding success!

▶️ Check out our blog on the important steps to make sure your next event has the most memorable branding possible!

How To Create Memorable Event Branding [2022] — Further Insights Event branding is a about developing the face and personality of an event. From the name and colors to the messaging and symbols used, event branding creates a unique identity for your event.

Copywriting hack:

People care about themselves more than anything else. Before writing do these three things:

- Understand Their Pain Points
- Show how you can solve their problem
- Provide a time frame

Ex: How To Achieve Clear Skin in 6 Weeks, Without Breaking The Bank.

5 Google Chrome Extensions to Boost Productivity
- Clickup: Project Management For Chrome
- Sheetgo: Automate processes for Google Sheets
- Awesome Screenshot: Screenshot, record and edit
- Data Scraper: Scrape data from Twitter, Amazon, and more
- Hunter: Scrape emails from any website

"Volume is king" - Alex Hormozi

More Content = More Chance of Being Noticed
More Networking = More Chance to Build Relationships
More DMs & Emails = More Chance of Sales Calls
More Sales Calls = More Chance of New Clients

The More You Do, The More Will Come to You

Copywriting Hacks:

- make readers curious
- reduce friction
- tell a story
- use strong language
- show results

Following these simple steps will improve your CTR and lead to more closed sales.

What have you found that works for you?

Forming connections with the community around your industry is a best practice in an business, but can be especially powerful in the cannabis industry. Here are some of the top cannabis business social networks of 2022.

https://loom.ly/jbV-sL8

Top Cannabis Social Business Networks of 2022 — Further Insights What Is A Cannabis Social Business Network? A cannabis business network is a social network that allows dispensaries, distributors, growers, and cannabis marketers to interact with each other. Inside a cannabis business network, you’ll find the most up-to-date information on the industry, along wi...

Check out our most recent podcast interview with the folks from Ramble Fest!

In the interview we cover topics around why Ramble was founded, the challenges associated with starting a music festival, and the place of digital marketing in festival promotion.


https://loom.ly/U9aBenc

FI Podcast Ramble

Creating memorable live events is all about excellent event branding. From your website and social media, all the way down to the colors you choose. Everything matters. Come read our most recent blog post on Event Branding!
https://loom.ly/WB7m3Z4

How To Create Memorable Event Branding [2022] — Further Insights What is Event Branding? Event branding is a type of marketing for developing the face and personality of an event. from the name and colors to the messaging and symbols used, event branding creates a unique identity for your event. The goal of event branding is twofold: Not only do you want y

How To Find Deals In The Real Estate Market!
From our podcast with Aeron Alberti, he explains his approach to finding deals in the Real Estate Industry.


https://youtu.be/1tykGoKp0Ps

How To Find Deals In The Real Estate Market This is an outtake from our most recent podcast with Aeron Alberti covering the ins and outs of the R...