SimEx-Iwerks

We’ve been working on a fully immersive new project. Stay tuned for more details, coming soon!

Big news for SimEx-Iwerks… we’ve made the front page of Park World Magazine 🎉

The feature highlights our FlyRide® flying theater and includes an inside look at what’s ahead including our next-gen Immersion Theater and Vision 360™.

It’s an exciting moment for our team and a glimpse at where immersive attractions are headed.

Let’s explore how one of our signature attractions fits at your destination. Are you ready?!

🔗 Read the full article: https://content.yudu.com/web/69r/0Aiy7l/ParkworldFeb26/html/index.html?origin=reader&page=18

This week we attended the Tri-State Camp Conference!

We connected with camp leaders to talk about how Nature Attractions, from Nature Trek elevated adventures to Nature Play nature playgrounds, can create spaces where campers explore, climb, and spend meaningful time outdoors.

We were also proud to sponsor New York State Camp Directors Association and be part of the camp community this week.

Did you ever experience Angry Birds 4D?

Angry Birds 4D opened with the rest of Angry Birds Land in 2014.

This 10 & 1/2 minute animated film featured the colourful characters from Rovio 's popular game series. Angry Birds 4D operated at Thorpe Park from 2014 - 2023.

The film itself was made in collaboration with SimEx-Iwerks, who also distributed the film globally.

Prior to reopening for Angry Birds 4D Thorpe Park's 4D Cinema received a thorough refit including the installation of brand new effects chairs. One of the new 4D effects designed for the film was a catapult effect, where guests seats would slowly recline and then jolt forward. This effect was timed with the use of the bird's catapults within the film. The refit of the cinema was carried out by Simworx Ltd.

It’s the final day at IAAPA! Our team is wrapping up a strong week. Stop by Booth #1652 before the show ends!

We’re in Orlando for IAAPA 2025! 🌴

Our team enjoyed some Disney time before jumping into Expo week — and Sal attended an EDUTour session to start things off.

Looking forward to a great week ahead! Visit us, Booth #1652

Step inside a larger-than-life world of storytelling 🌎

Vision 360™ delivers a 360-degree LED immersive experience with vivid visuals, spatial audio, and subtle sensory effects — letting guests move freely and engage fully with the environment.

Turnkey and flexible, Vision 360 works across a wide range of venues, from zoos and aquariums to museums and beyond.

Find us at the IAAPA Expo, Booth #1652 next week in Orlando!

Read the full press release here: www.simex-iwerks.com/news/simex-iwerks-introduces-vision-360

FlyRide® delivers thrills 🌟

Our state-of-the-art flying theater blends motion, multi-sensory effects, and immersive storytelling to create an unforgettable guest experience. Patented seat surges, reveal doors, and stacked seating design allow for high throughput and operational flexibility, all without sacrificing the magic of flight.

Read the full Q&A with Sal Agosta, the mind behind the design: https://mailchi.mp/simex-iwerks/flyride-qa

We’re proud to partner with Shedd Aquarium to debut the world’s first Immersion Theater! 🌊🐠 We’re excited to unveil our fully reimagined Immersion Theater, opening in spring 2026.

Guests will be transported into the aquatic world through new, patented seats with wind, mist, and scent effects, dynamic lighting, and interactive pre-show elements — delivering a family-friendly, immersive adventure unlike anything seen before.

Read the full press release here: https://www.simex-iwerks.com/news/simex-iwerks-and-shedd-aquarium-announce-new-immersion-theater