Predictive Media Network

Sweetgreen's brand refresh tackles problems head on to deliver healthy and positive messages to consumers. Click the article below to see how Naomi Osaka and Sweetgreen connected to change the brand face.

How Sweetgreen's in-house agency helps deliver healthy messages Executive Creative Director Thomas Wilder details his move from the agency world to the fast-casual chain and why tennis star Naomi Osaka is a perfect ambassador for the brand, even when facing controversy.

TikTok is targeting small businesses with this new and unexpected collaboration with Vimeo. Learn how these platforms are creating new opportunities for small businesses.

TikTok integrates Vimeo's video-creation tools to attract more small business marketers Courting small- and medium-sized businesses by making it easier to produce high-quality videos is another sign of the app's maturity.

In the wake of the pandemic, brands are doing everything they can to stay sharp and nimble.

9 campaigns that showed marketers staying nimble despite haze of H1 2021 As consumers navigate the stop-start nature of pandemic recovery, some brands have proved adept at addressing their anxieties and tech needs by offering a dose of optimism, in-person events or NFTs.

Mercedes and Amazon team up to empower women! Learn more about their roles in the article below.

Mercedes, Amazon promote new 'Cinderella' with ads emphasizing female empowerment As part of the collaboration, the automaker will put on a livestreaming fashion show hosted by Billy Porter, who plays the Fabulous Godmother in the film.

With a shift in consumer behavior, businesses are lookings ways to adapt to this new culture. Should businesses be more vocal about these hard hitting subjects or stay quiet?

The business of normalizing taboo topics From periods and acne to s*x toys and toilet plungers, DTC brands are out to disrupt every eyebrow-raising industry under the sun.

Persuasive Presentations teaches you how to deliver engaging and memorable presentations. Contact us today to learn more.

Predictive Media Network: Media Training - Digital Newsrooms - Crisis Management Media interview training, digital newsroom creation and PR crisis management solutions.

In a remote world, brands must find unique ways to break barriers and maximize audience engagement and participation to stay ahead this year. Read more about adapting to a fatigued event audience in 2021.

A future for virtual? Adapting to a fatigued event audience in 2021 In a remote world, brands must find unique ways to break barriers and maximize audience engagement and participation to stay ahead this year, Accenture Interactive's Mark Curtis writes.

The internet plays a big role in 2021, and businesses are now largely done online. Read and learn 3 tips to get your website to work for you.

3 Tips To Get Your Website To Work For You An efficient business website can help you get in front of your audience, increase sales, and show customers who you are.

Purdue University reveals that turning off your camera in video calls could cut carbon emission by 96%. Learn how these new technological discoveries will directly affect your business.

Turning Off Your Camera In Video Calls Could Cut Carbon Emissions By 96%—And Other Small Business Tech News Here are five things in technology that happened this past week and how they affect your business. Did you miss them?

As the digital world steps into 2021, virtual events are back. Click on the link to learn more about the questions around virtual events and their relative value.

Virtual Events are Back for 2021, Though There are Questions Around Their Relative Value - PRNEWS It seems safe for communicators to assume live events won’t return, at best, before late summer or Q4. That leaves some eight to nine months for companies to continue to stage virtual activities, including trade shows, press conferences, media interviews and other events.

Burger King introduces its first digital rebrand in more than 20 years. Read more about how this fast food giant seeks to keep its heritage, but also create a modern digital experience.

Skipping The Super Bowl, Budweiser Is Donating Its Ad Dollars To Covid-19 Vaccine Awareness Efforts For the first time in 37 years, Anheuser-Busch’s flagship beer brand won’’t be in this year’s Big Game.

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About Predictive Media: Learn about media training, digital newsrooms, crisis management Veteran reporters and corporate communication experts make up the Predictive Media Network.