Adlucent

Adlucent is the performance marketing agency that proves outperformance has no limit.

We work transparently in partnership with B2C and B2B retailers to create custom programs that drive ever-better outcomes.

Photos from Adlucent's post 05/23/2024

There's nothing better than gathering in person to honor the amazing Adlucites who make us better every day. And just because they deserve to be doted on more than once, let's give them another round of applause!

🌟 Ambassador of Awesomeness: Bo Sampson

🌟 Q1 Impact in Action: Katie Gilchrist

🌟 Above & Beyond: Jen Sheu

🌟 Rookie of the Year: Audrey Barszcz

🌟 Culture Champ: Delaney Reece

🌟 Thought Leader of the Year: Blair Mundy

Media, Analytics, and Data Agency | Adlucent 05/22/2024

As a digital marketer, you wear many hats. You're no stranger to taking on *just one more task* to keep up with evolving trends. Which hats are you wearing?

1. The coding hat
2. The reporting hat
3. The copywriting hat
4. The data scientist hat
5. The media activation hat
6. The crisis management hat
7. The customer retention hat
8. The managing expectations hat

What are we missing? Leave your hats in the comments.

_____________

We understand. Handling paid media solo can be quite a challenge. After all, you and your team can only wear so many hats. As a media, data, and analytics agency, our data scientists and proprietary tech have you covered. Let’s prove outperformance has no limit.

Media, Analytics, and Data Agency | Adlucent As an independent media, analytics, and data agency with over 20 years of experience driving sustained growth for retailers and service companies, we value building transparent partnerships with our clients just as much as ensuring they outperform. And when the industry and trends inevitably shift,....

Photos from Adlucent's post 05/14/2024

Big news calls for big celebrations, and we have a lot to celebrate with BarkleyOKRP.

"Together, we'll continue delivering bold ideas and exceptional results for brands."
- Ashwani Dhar

Huge thank you to the BarkleyOKRP team for spending the week with us! Here's to a future of driving consumer engagement and ROI for our clients.

05/07/2024

Hot take: The impending loss of third-party cookies should be viewed as a goal, not an obstacle. Let’s discuss it.

When privacy is viewed as a goal…

1️⃣ Implementation is Smoother

Build for the future with a belief that the result matters to the company and its users. Targeted marketing is only as powerful as the quality of the data that feeds it. How that data is obtained, stored, and used has a direct effect on success.

2️⃣ We Get to Do the Right Thing

It isn’t always easy to find morality and meaning in the work we do.
By leaning into privacy rights, we can contribute to making the internet safe and beneficial while still finding ways to profit.

3️⃣ We Are Ready For What Comes Next

Believing in privacy as a goal in and of itself will keep marketers agile and forward-looking when the next big changes occur. Right now, we are in the Wild West of regulation, and things could turn on a dime.

Want to learn more about how you can prep for the loss of third-party cookies? Download our whitepaper today.

https://info2.adlucent.com/l/986251/2024-04-17/wcnf81

04/25/2024

Grab a cup of joe (or tea), pull up a chair, and join Rylan Chittenden for this episode of the Morning Buzz. What's on today's menu? Broad Match and homemade cold brew.

TLDW (too long didn't watch)? We've summarized below so you can read or listen.

Benefits of Broad Match Keywords:

🔸 Reach additional relevant search terms compared to other match types.
🔸 Provide more data and flexibility for smart bidding.
🔸 Utilize additional signals like landing pages, previous searches, and user location to ensure relevance and intent.

Pro Tips to Outperform:

🔸 Test broad match keywords with smart bidding against phrase and exact counterparts to leverage additional signals and improve performance.
🔸 Watch out for how queries match to both new and existing keywords, especially queries identical to keywords regardless of match type.
🔸 Understand the prioritization of keywords for ad rank to avoid data muddling and friction in analysis.

04/24/2024

No one in digital marketing has all three:

1️⃣ Time on their side
2️⃣ Seamless attribution
3️⃣ A team of data scientists

It's a good thing you don’t have to do it alone. As an independent agency that delivers big results, we act as an extension of your team to custom-tailor paid media strategies that leave your profit margins in the green (and your competition green with envy).

Let’s prove outperformance has no limit.

04/19/2024

Congratulations to Lucas Roberts for being this month's Remote Rockstar!

We asked Lucas his secret to remote work, and he said, "My balance board is essential to my work-from-home space, especially during times of focus. I like to pretend I'm surfing when I'm working."

Your Brand’s Responsibility to Representation in the Age of Generative AI 04/18/2024

Let’s face it - Generative AI designs can sometimes be creepy, soulless, and outright harmful to representation and unconscious bias. Uncanny valley, anyone?

In the rapidly advancing world of AI in design, our responsibility is clear. It's not enough to rely solely on algorithms; we must actively champion authentic representation.

Want to learn more about your brand’s responsibility to representation in the age of AI marketing creative? Read the blog today.

Your Brand’s Responsibility to Representation in the Age of Generative AI Explore the intersection of AI and marketing creativity and the imperative responsibility brands have to foster representation. Learn how to navigate the challenges of AI-generated content while championing authentic representation and inclusivity in digital narratives.

04/16/2024

Did somebody say human + machine? Combining human insights and machine learning to ensure our clients make breakthroughs, not bets, is kind of our thing. Here's what Lulus has to say about it.

https://info2.adlucent.com/l/986251/2024-02-20/wch5bm

04/15/2024

POSSIBLE 2024 just kicked off, and we look forward to shaking your hand. If you see the Adlucent team, say hi - we would love to chat!

04/12/2024

This month's core value spotlight goes to Jazz Brown.

Jazz is always ready to lend a hand with a smile, embodying our core values with every action. Her support has had a profound impact on her team's success, and she sets the standard for excellence across Adlucent. Thank you for all that you do, Jazz!

04/11/2024

POSSIBLE 2024, here we come. If you're planning on attending, be sure to keep an eye out for the Adlucent team and come say hi! We would love to connect.

LeadsCon 2024 | Adlucent 04/08/2024

It's finally here – LeadsCon 2024 is happening today! Don't forget to swing by booth #631 and meet with the Adlucent team. Let's discuss how we can amplify your lead generation efforts and drive next-level profitability for your businesses.
See you at the show!

https://info2.adlucent.com/l/986251/2024-03-13/wcjx21

LeadsCon 2024 | Adlucent Join Adlucent at LeadsCon 2024 from April 8-10, in Las Vegas at Booth #631. Book a meeting with a lead generation specialist today!

04/03/2024

Are expectations still the same with less budget and less time? Make cost-saving decisions even after you sign off work for the day with Adlucent’s proprietary tech and team of data scientists.

Action your data with AI-driven customer analytics, product insights, predictive modeling, and incrementality testing. Let’s prove outperformance has no limit.

https://info2.adlucent.com/l/986251/2024-02-20/wch5bm

04/02/2024

“Even if a brand’s intent is to quickly showcase more diverse themes or identities, a lot is lost when these images are contrived and not actual representations of the cultures and backgrounds depicted.”

- Abby Kaplan, Head of Creative, Adlucent

LeadsCon 2024 | Adlucent 04/01/2024

Only one week left until LeadsCon 2024 kicks off! Are you ready to supercharge your lead generation game? Schedule a meeting with the Adlucent team at booth #631, and let's explore innovative strategies to drive next-level profitability. See you soon in Las Vegas!

https://info2.adlucent.com/l/986251/2024-03-13/wcjx21

LeadsCon 2024 | Adlucent Join Adlucent at LeadsCon 2024 from April 8-10, in Las Vegas at Booth #631. Book a meeting with a lead generation specialist today!

03/28/2024

As an independent media, analytics, and data agency with over 20 years of experience driving sustained growth for retailers and service companies, we make it our business to create custom paid media campaigns that make breakthroughs, not bets.

Searching for results like these? Let’s prove outperformance has no limit.

https://info2.adlucent.com/l/986251/2024-02-20/wch5bm

03/27/2024

POV: you open your email inbox, and the first subject line you see says, “Campaign measurement and performance concerns.” What do you do?

You won't even break a sweat with Adlucent acting as an extension of your in-house team. We use our proprietary Google Cloud-based predictive analytics platform to preprocess and transform your data to make it clean and useful. No matter how messy your data is or how much you have, our team of data scientists is ready to transform your data into actionable insights.

Let’s prove outperformance has no limit.

Adlucent + Google Present: How the Cookie Crumbles – Strategies to Navigate the Loss of Third-Party Cookies 03/26/2024

Time is ticking! Don't miss out on our webinar with Google: “How the Cookie Crumbles - Strategies to Navigate the Loss of Third-Party Cookies!” Learn essential strategies to stay ahead in the ever-evolving digital landscape.

Join us tomorrow at 12:00 PM CT, as we explore the impact of losing third-party cookies and how to thrive despite the changes. Register now!

https://info2.adlucent.com/l/986251/2024-03-11/wcjm84

Adlucent + Google Present: How the Cookie Crumbles – Strategies to Navigate the Loss of Third-Party Cookies Join Adlucent and Google in our upcoming webinar to learn strategies to navigate the loss of third-party cookies.

03/25/2024

BEACON and Enhanced Conversions are a match made in heaven. Are you looking for the path forward in a cookieless future?

Request a demo today: https://lnkd.in/grqVj85u

Your Brand’s Responsibility to Representation in the Age of Generative AI 03/21/2024

In the world of AI design, our responsibility is clear: champion authentic representation. Here’s how we do it:

✅ Ensure Human Oversight:
Collaborate to refine AI-generated content, considering cultural contexts.

✅ Embrace Learning:
Stay informed about AI developments and adapt strategies to address challenges. Use AI innovations like Diversio and Textio to reduce bias.

✅ Amplify Diverse Voices:
Seek and incorporate genuine human experiences in creative processes.

Are you ready to shape a more inclusive future? Read the blog today.

Your Brand’s Responsibility to Representation in the Age of Generative AI Explore the intersection of AI and marketing creativity and the imperative responsibility brands have to foster representation. Learn how to navigate the challenges of AI-generated content while championing authentic representation and inclusivity in digital narratives.

LeadsCon 2024 | Adlucent 03/21/2024

Mark your calendars! April 8-10 is just around the corner, and we're gearing up for LeadsCon in Las Vegas. Swing by Booth #631 to meet the Adlucent team and unlock the secrets to nurturing and converting more quality leads. Don't miss out! Go beyond the competition and book a meeting today.

https://info2.adlucent.com/l/986251/2024-03-13/wcjx21

LeadsCon 2024 | Adlucent Join Adlucent at LeadsCon 2024 from April 8-10, in Las Vegas at Booth #631. Book a meeting with a lead generation specialist today!

03/20/2024

As an independent media, analytics, and data agency, we care about making performance breakthroughs for your business as much as you do. But don't just take our word for it...

Are you searching for better results?
https://info2.adlucent.com/l/986251/2024-02-20/wch5bm

Adlucent + Google Present: How the Cookie Crumbles – Strategies to Navigate the Loss of Third-Party Cookies 03/19/2024

Join Adlucent and Google for their upcoming webinar, "How the Cookie Crumbles - Strategies to Navigate the Loss of Third-Party Cookies," where industry leaders will unveil essential strategies for digital marketing success in the post-cookie era. Save the date and register now to secure your spot!

https://info2.adlucent.com/l/986251/2024-03-11/wcjm84

Adlucent + Google Present: How the Cookie Crumbles – Strategies to Navigate the Loss of Third-Party Cookies Join Adlucent and Google in our upcoming webinar to learn strategies to navigate the loss of third-party cookies.

Shoptalk 2024 | Adlucent 03/17/2024

Today's the day! ShopTalk officially begins, and Adlucent is ready to make waves in retail marketing. Swing by Booth #1615 to meet our team and discover how we partner together with retailers to drive sustained growth and next-level profitability for their businesses.

https://info2.adlucent.com/l/986251/2024-02-21/wch9ht

Shoptalk 2024 | Adlucent Join us at Shoptalk 2024 Las Vegas - the retail industry's biggest event! Discover, shop, and learn with us at Mandalay Bay Convention Resort from March 17 - March 20th at Booth #1615.

03/14/2024

Does BEACON sound like the MarTech solution you've been looking for? You can find BEACON on the Google Cloud Marketplace today.

https://info2.adlucent.com/l/986251/2024-03-07/wcjg5f

LeadsCon 2024 | Adlucent 03/13/2024

The countdown begins for LeadsCon 2024! Join us in Las Vegas from April 8-10 at Booth #631 to discover game-changing strategies for boosting lead gen. Let's prove outperformance has no limit! Book a meeting today.

https://info2.adlucent.com/l/986251/2024-03-13/wcjx21

LeadsCon 2024 | Adlucent Join Adlucent at LeadsCon 2024 from April 8-10, in Las Vegas at Booth #631. Book a meeting with a lead generation specialist today!

03/13/2024

We’ve got the tech and the data scientists who will put in the work while you take that long overdue lunch break.

Plan, launch, and optimize media across channels with a custom, scientific approach for sustained growth that turns (online) window shoppers into brand loyalists. Let’s prove outperformance has no limit.

https://info2.adlucent.com/l/986251/2024-02-20/wch5bm

Shoptalk 2024 | Adlucent 03/12/2024

We are less than one week away from ShopTalk in Las Vegas! Are you ready to dive into the world of retail marketing with Adlucent? Visit Booth #1615 to gain insider strategies from Google’s largest shopping ads agency in the U.S. See you there!

Book a Meeting Today: https://info2.adlucent.com/l/986251/2024-02-21/wch9ht

Shoptalk 2024 | Adlucent Join us at Shoptalk 2024 Las Vegas - the retail industry's biggest event! Discover, shop, and learn with us at Mandalay Bay Convention Resort from March 17 - March 20th at Booth #1615.

Adlucent + Google Present: How the Cookie Crumbles – Strategies to Navigate the Loss of Third-Party Cookies 03/11/2024

Do you feel like you’re swimming in a sea of new strategies, platforms, and technologies that all promise the way forward in a cookieless future?

Cut through the noise and find the clarity you need to outperform. Attend our upcoming webinar with Google, “How the Cookie Crumbles—Strategies to Navigate the Loss of Third-Party Cookies,” on Wednesday, March 27, at 12:00 PM CT.

Save your spot today: https://info2.adlucent.com/l/986251/2024-03-11/wcjm84

Adlucent + Google Present: How the Cookie Crumbles – Strategies to Navigate the Loss of Third-Party Cookies Join Adlucent and Google in our upcoming webinar to learn strategies to navigate the loss of third-party cookies.

Want your business to be the top-listed Advertising & Marketing Company in Austin?
Click here to claim your Sponsored Listing.

Our Story

Adlucent is a full service digital marketing and analytics agency with 18+ years of experience helping the largest retail brands achieve their unique business goals through smarter online investments. Backed by its performance-driven ad management and analytics platform, Deep Search TM , Adlucent helps retailers grow digital revenue and recognition through high touch services including text ads, product ads, product feed optimization, display, paid social, Amazon, and co-op.

Videos (show all)

Hot take: The impending loss of third-party cookies should be viewed as a goal, not an obstacle. Let’s discuss it.When p...
Outperformance meets creativity: Adlucent is now a part of BarkleyOKRP.
The Morning Buzz with Rylan Chittendon
Let's Prove Outperformance Has No Limit
What Are You Searching For? Let's Prove Outperformance Has No Limit.
BEACON for Enhanced Conversions
Let's Prove Outperformance Has No Limit
BEACON for Enhanced Conversions
What Are You Searching For? Let's Prove Outperformance Has No Limit.
The Morning Buzz: New Customer Acquisition Challenges & Solutions
What Are You Searching For? Let's Prove Outperformance Has No Limit.
Real-Time Monitoring | Ten Tips to Avoid Wasted Ad Spend

Address

1300 Guadalupe Street, Suite 100
Austin, TX
78701

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Other Advertising Agencies in Austin (show all)
Kolar Advertising & Marketing Kolar Advertising & Marketing
114 W 7th Street Ste 500
Austin, 78701

GSD&M GSD&M
828 W 6th Street
Austin, 78703

We’re a creatively driven, full-service agency born and raised in Austin, TX. http://instagram.com/gsdmaustin

Steel Advertising Steel Advertising
6414 Bee Caves Road, Ste B
Austin, 78746

Steel is a full-service integrated ad agency that uses a deep understanding of how families make pur

Third Rail Creative Third Rail Creative
716 Congress Avenue, #200
Austin, 78701

Creative Advertising & Media Power

think! marketing think! marketing
Austin, 78729

Website Design Video Print * Radio * TV SEO * Online Marketing Social Media Marketing Blogging Logo

Audience Ventures Audience Ventures
1400 S Congress Avenue
Austin, 78704

Audience Ventures is the parent company for our three business arms - Audience Generation, Audience

ArteWorks SEO ArteWorks SEO
823 Congress Ave Ste 150
Austin, 78701

ArteWorks SEO is ranked in the top 5 search engine marketing firms in the world. We deliver powerful, proven search engine marketing and social media results to our worldwide clie...

Cultural Strategies Cultural Strategies
411 W Monroe Street , Suite #10
Austin, 78704

Marketing and communications firm providing persuasive marketing concepts and effective community engagement strategies that resonate with an ever more multicultural America.

RED VELVET EVENTS RED VELVET EVENTS
7121 N Lamar Boulevard
Austin, 78752

Full-service Experience Agency. Partnering with global brands to ideate, design & execute since 2002.

Envision Creative Envision Creative
3400 Northland Drive
Austin, 78731

Visit our website: http://www.envision-creative.com

ZZ Media ZZ Media
7304 McNeil Drive
Austin, 78729

Large Format Printing, Vinyl Graphics, Signage, Decor, Vehicle(boat, automobile, golf cart) Wraps and Banners

Door No. 3 Door No. 3
13785 N. Highway 183, Suite 125
Austin, 78750

Brand Development | Creative | Data + Analytics | Media | HQ in Austin, TX