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Descriptive marks ("Best Pizza") are unregistrable without secondary meaning. Suggestive marks ("Netflix" for streaming) are registrable. Arbitrary or fanciful marks ("Apple" for computers) are the strongest. Pick strong at naming. → https://promise.legal/startup-legal-guide/ip/trademark-strategy

A cliff is a switch: nothing vests until month 12, then 25% vests at once. Without a cliff, a co-founder who quits at month 6 keeps six months of equity. Standard is one year. Shorter = founder-friendly. Longer = rare. → https://promise.legal/startup-legal-guide/formation/founder-agreements

"Non-participating vs. participating is a detail." It's the difference between a 1x return for your investor and a double-dip. On a sub-cap exit, it's every dollar that goes to founders or doesn't. → https://blog.promise.legal/startup-central/term-sheet-clauses-founders-skim-legal-reading/

ACPA (Anti-Cybersquatting Consumer Protection Act): federal cause of action for bad-faith domain registration. Damages up to $100K per domain. US courts + trademark cases together. → https://promise.legal/startup-legal-guide/ip/trademark-strategy

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Telemarketing/robocall compliance: TCPA requires express written consent before prior-express-consent robocalls. Statutory damages: $500-$1,500 per call. Class action magnet. → https://promise.legal/startup-legal-guide/compliance/privacy-laws

"AI tools for lawyers are all the same." Harvey, Hebbia, CoCounsel, and in-house builds each solve different problems. Intake vs. brief drafting vs. document review vs. research — pick by workflow fit. → https://blog.promise.legal/the-60-90-day-law-firm-ai-pilot-program-embed-ai-literacy-governance-and-lawyer-in-the-loop-controls-without-killing-momentum/

AI-generated citation verification: every cited case, statute, regulation confirmed against primary source. Fabricated citations = court sanctions. Standard of care. → https://blog.promise.legal/audit-ready-ai-assisted-law-firm-workflows-ftc-fcc-data-access-and-court-ethics-disclosures/

Chatbot conversation retention: typical 30-90 days for service improvement. Beyond = broader notice + consent. Document + automate deletion. → https://promise.legal/guides/ai-governance-framework

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