Bazaarvoice

Grab your seat for ! https://my.ugc.bz/M84P6a

Why you need to be there:

💡 Gain exclusive, new into what drives unparalleled shopper experiences that truly resonate with today’s consumers
↗ Dive into the power of and communities and their potential to revolutionize growth strategies
🛍 Learn the art of crafting irresistible shopping experiences that customers can't help but love
🗺 Be among the first to discover our roadmap and vision for the exciting times ahead
🍹 Wrap the day with a celebratory to unwind and forge valuable connections

Check out this new podcast from our own, Adam Russack as he shares his insights on the ever-evolving landscape of agency partnerships and how they impact the consumer goods industry. From the power of user-generated content to the future of online shopping, this conversation is a goldmine of knowledge for marketers and business enthusiasts alike.

🎧 Listen to the podcast here: https://my.ugc.bz/BnZz7a

Adam Russack, Director of Agency Partnerships, Bazaarvoice Adam Russack, Director of Agency Partnerships at Bazaarvoice, joins Jennifer and Risa to talk about the opportunities and challenges in the CPG space, in…

Swifties have friendship bracelets, Bazaarvoice has mingle-at-your-pace bracelets. We were recently at where we hosted networking events for the attendees, and our bracelets were a hit.

Bringing your self is important whether you are at a professional event, work or home.

According to our PESO Channel Mix Study, 82% of respondents are moving or considering moving paid media budgets to owned and earned content creation.

But wait, what’s PESO? Brush up on your marketing lingo with our fave characters before you hit the Social Commerce conversion guide. Read more 👉 https://my.ugc.bz/aP39Gm

Zendesk 🤝 Bazaarvoice

We're thrilled to help build smarter shopper experiences through our new integration with Zendesk! Our program helps customers build an efficient, effective UGC program that delivers high-quality customer experiences and improve customer service across the shopping journey. Read more: https://my.ugc.bz/FHXG87

Bazaarvoice + Zendesk integration: Improve customer service Looking to improve your customer service? The Bazaarvoice + Zendesk integration is built to do exactly that. Here's all you need to know.

SEO plays such a huge role in driving traffic, particularly for retail websites. While content still rules, retailers need a holistic SEO strategy to reach the right people. Here are some of our top tips 👇

📖 Do your keyword research. You want to make sure you are targeting the right words in your on-page content in order to maximize your SEO efforts.

📈 Feature content that positively impacts SEO. Studies show that UGC can boost organic traffic by 30% - and this is only one out of 24 ways UGC can benefit your SEO!

♻️ Refresh your existing content. Keeping up with your content can be a challenge, but shopper content like photos, reviews, and Q&As ensure you'll have a steady stream of new content!

Read more of our favorite SEO tips for retail growth ✨https://my.ugc.bz/CDZQMh

SEO for retail: 10 tips every retailer should know Search engine optimization is pivotal for driving organic traffic, visibility, and sales — master SEO for retail with these 10 tips.

Automation is here to make our life easier, and as a brand that specializes in marketing automation tools, we're here to show you how the right marketing automation strategy can do that. 🤝
https://my.ugc.bz/daJ3Cr

The e-commerce guide to marketing automation strategy Want to make your marketing work a lot easier? You need a thoughtful marketing automation strategy. Learn here how it's done.

Hey lean marketing teams, we see you 👀 You're trying to optimize the content you have and maximize your budget, but leveraging user-generated content might be the game changer you are searching for. Read more: https://my.ugc.bz/YXB6lb

Attending Adweek Commerce Week next week in NYC? Join us on Tuesday, July 11 at 1:30 PM EST for a session on driving seamless impactful shopper journeys from Bazaarvoice Chief Customer Evangelist Douglas C. Straton as well as Colgate - Palmolive's VP & General Manager of Consumer Experience and Growth, Diana Haussling!

Let’s 👏 get 👏 social 👏

Our social commerce superstars Tiffany Holbrook, Senior Product Marketing Manager, and Kristen Brooks, Director of Social Commerce Strategy at Bazaarvoice talk about how shoppers use social media for inspiration, in their session ‘How To Win Amidst the Disruption of Social-driven Commerce.’ https://my.ugc.bz/T1zY93

64 user-generated content stats you should know when considering your strategy 👉 https://my.ugc.bz/69hk8Y

64 user-generated content statistics to know in 2023 These are the 64 fundamental user-generated content (UGC) statistics every brand needs to know, from strategy to social to potential ROI.

Boost buyer confidence, sales, and SEO through Shopify reviews 👉https://my.ugc.bz/qDF5b4

How to add reviews on Shopify Learn why product reviews are important, how to collect more reviews for your Shopify store, and how to add reviews on Shopify.

4 ways to make your e-commerce shopping more convenient 👇

🛍️ Make shopping convenient by offering buy online, pick up in-store (BOPIS), delivery, and curbside pickup.

📱Shopping on social media. 52% of shoppers have made a purchase on social media - make sure you are showing up for them!

💬 Offer easy product comparisons by filling your product page with UGC and product reviews

🎮 Leverage gamification marketing such as points and rewards programs to build more customer attention and engagement!

It's as simple as that. Read more: https://my.ugc.bz/ME8q7B

In observation of , our ERG “The Melanin Project” invited Executive and Leadership Coach Jeff Rogers to host an educational webinar where our teams learned of the fascinating journey of a people pushing for freedom, and the resiliency that gave birth to this holiday. Today, Bazaarvoice is providing a day off for our employees to celebrate and reflect on the long-overdue recognition of Juneteenth!

We're so excited to announce that we have received the Great Place to Work® Certification™ in Australia for the 3rd year in a row! We're so proud of our team and looking forward to another great year! 🥳✨

We're so excited to announce that for the second year in a row, we've been named one of the Best Workplaces in Texas! Thank you to our Lone Star State-based employees who helped make this happen! 🤠⭐ Read more: https://my.ugc.bz/oMZpLh

We've done it again! We've earned the Great Place to Work® Certification™ in Lithuania for the second year in a row! 🥳 Our team is hardworking and dedicated to making Bazaarvoice a welcoming and wonderful place to work for our employees. Well deserved!

It’s official! 🎉 Thanks to our incredible team, we’re proud to have earned the Great Place to Work® Certification™ in the UK! We couldn’t be prouder of our team and their efforts to make Bazaarvoice a welcoming and great place to work!

This , Bazaarvoice is excited to celebrate by highlighting topics ranging from LGBTQ+ history, arts, icons, activism, and life as an LGBTQ+ person. This week we’re highlighting the history of Bazaarvoice’s LGBTQ+ employee resource group (ERG). Our LGBTQ+ ERG was established to foster a diverse, inclusive workplace, and promote an understanding of the unique issues facing the LGBTQ+ community. The ERG seeks to encourage acceptance; foster a safe work environment; raise awareness of issues affecting our community; provide etiquette/sensitivity training and general education to anyone wishing to become a more compassionate human being; and provide counseling, advocacy, outreach, support, and mentoring opportunities to members. Last year, the name of our LGBTQ+ ERG changed from b:out to b:you to ensure inclusivity, enabling people to feel comfortable bringing their “whole selves” to work, while also acknowledging that not everyone is “out” (and they don’t need to be). In 2023, as we witness a rise in anti-LGBTQ+ sentiment and legislation, we feel it’s more important than ever to foster an environment where our LGBTQ+ employees are included, supported, and valued. We’re proud of our LGBTQ+ history and encourage you to explore the history of the LGBTQ+ movement in America.

Attending Digital Food & Beverage? Don't miss our Tech Talk "Driving Loyalty in a Shrinking Basket" with our VP of Content Activation, North America, Sam Muilenberg Saez, Monday, June 12 at 3:30 PM PT in Track A. Learn more: https://my.ugc.bz/piMucv

Reflecting on a dynamic AAPI Heritage Month 🌟✨ We kicked off May with a powerful event featuring the incredible speaker, Maya Chan, who enlightened us on becoming allies for the Asian community. As we turn the page to the next month, our Asians & Allies Employee Resource Group is excited to continue these conversations with the launch of ‘Boba Chats’, a conversation series on all things Asian!🧋

"Listen to what consumers want and focus on having more of an entrepreneurial mindset rather than repeating history time and time again." Say it louder for the people in the back, Christina Tziallas! 📣📣 We love this webinar from Christina and Bazaarvoice's Chief Marketing Officer, Zarina L Stanford on crafting the optimal channel mix for commerce! Watch here ✨ https://my.ugc.bz/wyfgqN

If generative AI isn't involved, ✨ we don't want it ✨

But seriously, generative AI has some serious implications when it comes to online shopping, and we've got some great new AI features!

✍️ Influenster AI Review Coach: With sentiment-neutral, AI-powered prompts and stimulating questions, we guide your content creators to make higher-quality reviews that truly help other shoppers make informed choices.

📸 Auto-Generated Social Commerce Captions: We get how hard it can be to come up with captions as a social media marketer. When scheduling posts, our system uses computer vision to understand the images and product tags and generates captions that match your brand’s tone and voice.

💬 Automated answers to questions: Our new generative AI-enhanced capabilities allow your high-intent shoppers to get answers to their questions in real-time while providing transparency that the content is AI-generated.

📈 AI-Powered Insights: Gain valuable insights and data-driven recommendations to optimize your marketing strategies and enhance your customer experience.

Learn more about generative AI and Bazaarvoice tools 🤝 https://my.ugc.bz/afIxtN

Generative AI: Keep authenticity and transparency paramount Generative AI has the power to change shopping behaviors — like how consumers take in information — here's how to keep it in check.

Join us on the Digital Food & Beverage expo floor June 12-13 in beautiful La Jolla, CA! Grab a sweet treat or beverage during the breaks and meet our team of experts. https://my.ugc.bz/hkZ7tx

We’re excited to announce that we are a Gold Partner of Adweek Social Media Week! Join us tomorrow, May 17 at 2:55 PM EST on the Main Stage to hear Bazaarvoice’s Vice President of Social Commerce, Liz Griffin, and At Home’s Senior Director of Social Media and PR, MacKenzie McCarver for an in-depth conversation about selling more on social, e-commerce, and retail channels!

Want to grow UGC in your social strategy but don't want to invest additional dollars into it? We feel ya. Here are some ways you can source and leverage UGC without breaking the bank 👇

🗣️ Ask for help! Build campaigns on social and leverage email marketing to ask for videos and images of your product. People want to share!

📱Leverage the power of influencers and ambassadors! You might have to dip into your marketing budget, but leveraging a celebrity or popular social media personality can amplify your message.

⚡ Include UGC video in your product launches to create buzz⚡

✍️ Add UGC to your emails, newsletters, webinars, and wherever you can really!

Read more here: https://my.ugc.bz/KgzkU7

Have you heard the news? 📣 Bazaarvoice has been honored by Ragan's Employee Communication Awards for our Diversity, Equity, and Inclusion taskforce! We're inspired daily by our team that works to create a welcoming and healthy work environment for everybody. Read more here: https://my.ugc.bz/D4F1J3

Things we aren't doing in 2023: reporting on the wrong social metrics ✌️

We've narrowed down the 10 best Instagram metrics to include in your social reports, so you can win on IG 👉 https://my.ugc.bz/rzYRm9

10 key Instagram metrics you should use in 2023 See what Instagram metrics our best-in-class clients are achieving so you know where you stand, and the benchmarks you need to improve upon.

📣 ICYMI 📣 Bazaarvoice has been announced as a Great Place to Work in the UK! Learn more about Bazaarvoice and why we're one of the UK's best workplaces! 👉https://my.ugc.bz/9g8Bo4

🗣️ Exciting news! 🗣️ Bazaarvoice has been announced as a leader in Achievement in Diversity, Equity, and Inclusion by the American Business Awards! We're grateful to have a fantastic Diversity, Equity, and Inclusion team that works to create meaningful change and belonging in the workplace. Read more here: https://my.ugc.bz/VrFc0G