hustlewithjess
Fitness Coach
05/22/2026
Perhaps everything going better than you hoped?
🫶🏻🫧☕️⛅️🌷🧺🪿🌸
05/21/2026
I can go to a coaches page and almost immediately know if they’re signing clients or not based on their content
And it’s not because of the production quality or the hooks they’re using, or even the amount of views and followers they have
It’s on if you can actually tell who they are, why they are someone you would trust, their own experiences, and if they share their unique point of views that make you resonate with them!
I find so often when I go to someone’s page, it is incredibly simple content that doesn’t necessarily speak to a specific person
And often times it’s because their own experiences aren’t present anywhere on their page
But when I go to someone’s profile and tell exactly WHY them, they’re so passionate about what they do, what framework they use or method they use, and their energyyyyy I know that what they’re doing is working
Your content needs more than call to actions and trends, you also need to consistently create content that shows how you think and what makes you different than anyone else in your niche
And that my friend comes from our middle of funnel content!
Go check out your last six pieces of content and ask if any of them show your unique perspective, behind-the-scenes, to your thinking, or where you stand in your industry, if not go make a reel!
Xoxo happy creating
05/20/2026
If your high pitch customer service voice comes out every time you press record this is for youu!
I see it happen SOO often where I audit instagrams
I can see the creator yeah but can’t feeeel them and it’s because their true voice is hiding
They don’t sound like they do in voice memos or when talking 1-1, they sound like they’re trying to show up as someone else
And to get through this you gotta work through fears around being seen 👀 and then actually PRACTICE recording
Try these 5 things to make your own voice shine through, and let it take time
Trial and error is your bestie gal 🫧🫶🏻
05/19/2026
I pinky promise if the hook isn’t hitting yet, the answer isn’t another hook
One of the biggest things I see for creators that are struggling to build and connect with their audience is that they’re hiding!
They’re not showing their true self, they’re their voice, or they’re posting what they think they should be because they see it working for other people
And when you do this, all you do is quiet your voice and make you even less recognizable online
I want you to think about all of your favorite creators and you love them, they give you facts about whatever the niche is? Or is it they share their experiences in point of views about life that make you relate to them and want to learn or connect even more
It’s probably the second!
So I want to ask you for yourself and the fear of being seen so you can actually build that audience, connection, and online community that you’ve been working so hard for
Let yourself lean into your uniqueness, it’s the most incredible thing you have!!!
Xoxo happy creating cutie gals
05/17/2026
My favorite kind of weekend 🫧☕️⛅️🤸🏼♀️🍦🌻
05/15/2026
It’s been a minute 👀 so just popping in to make sure things are going well over there
05/14/2026
And no this isn’t a “use this prompt to create a whole month of carousels in 2 seconds” process
This is the super simple framework I use to ideate, write, and create carousels in Canva without looking at a blank screen for 47 minutes to start every day!
All it takes is systems and structure my girl!
The most important part of this system working is that you know your voice, ICA, mission, and content pillars so the ideation is simple, the writing flows, and the putting it into canva is fun
I write out all my ideas following a really simple framework
Then write out the FULL carousel
Then I add to to one of my four existing canva templates that I made ages ago!
I’m not recreating anything or starting from scratch
Save this super simple process and take some time to create your own canva templates so it can be EVEN easier!
Xoxo happy creating 🫶🏻
05/12/2026
If you scroll down on this page you will see a LOT of versions of me
Theres fitness jess, mindset jess, maybe want to be influencer jess, and content jess
And through each of these phases (Especially in the beginning) I ALWAYS practiced showing up as me even when it felt a little awkward
and at the same time, I had the thoughts of like well this coach is showing up like this and looks successful so maybe Ill try that? Or they post in this format or talk like this or post these reels….
And it turns into comparison and self doubt
But if theres one thing thats true is that through every season, when I was the most me was when I had the BEST community and most success
Because I gave people something REAL to connect to, not a facade
Yeah it’s uncomfy to share your life lessons or the little quirks but thats what makes you magnetic!!!
Save this for 3 of my favorite ways to start reconnecting with your voice and making your content feel like YOU again
I see it happen SO often where coaches get frustrated that their content just isn’t landing
And instead of looking inward
They start searching viral frameworks, top hooks, and opting into everything
When really they need to lean into what makes them different, their unique perspectives, and their OWM experiences
So if you feel like youre just shouting into a void when posting content, I want you to stop and think about if youre just making your self sound like everyone else because its “what works”
OR
If you give your self the space to think and reflect so you can bring unique POVs and lessons that really mean something
You wanna be doing the second :)
Xoxo happy creating 🫶🏻🫶🏻
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