Web Presence Designs

Hey yall!! WPD Media is under redesign. Launch is within the next few days!!! Check back so you can see what's up!

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Brand pillars keep your voice steady. If every post is a debate, you’re missing them. Time to define.

Quick audit: If your audience can’t recognize you across platforms → that’s a rebrand whisper.

𝗠𝗶𝗻𝗶-𝗹𝗮𝘂𝗻𝗰𝗵 𝗽𝗹𝗮𝗻
- Tease the problem
- Share the insight
- Show BTS
- Sneak peeks
- FAQs
- Invite to the new brand
Did I miss anything?

ROI of rebranding: clearer offers, better-fit leads, higher conversions, easier content. The goal isn’t “pretty”, it’s profit with peace.

Your brand is not your website… but your website teaches your brand how to show up. Make them match.

Before you rebrand, ask:
𝗞𝗲𝗲𝗽 → What must stay?
𝗗𝗿𝗼𝗽 → What’s not serving?
𝗚𝗿𝗼𝘄 → What’s next?
𝗧𝗵𝗶𝘀 𝗰𝗹𝗮𝗿𝗶𝘁𝘆 = power.

𝗛𝗼𝘁 𝘁𝗮𝗸𝗲: Mood boards don’t start with colors. They start with conviction. Your why sets the palette.

3 signs you need a 𝗥𝗘𝗕𝗥𝗔𝗡𝗗:
• You’ve shifted your niche
• Messaging no longer fits
• Audience is confused at first glance

3 signs you need a 𝗥𝗘𝗙𝗥𝗘𝗦𝗛:
• Brand feels dated, not broken
• Offers are the same, but your audience leveled up
• Copy still true, visuals aren’t

Brand test: Give a stranger your homepage for 7 seconds. Can they tell who you are, who it’s for, & what happens next? If not → refresh or rebrand.

Today begins my revitalization of my page. So just to give y'all a heads up, I am working on a couple of Squarespace templates, and I plan to create one per week. This week I am working on an author template. It will be available in my shop next SATURDAY!! I will post updates daily as I work. So far, here's the brand I came up with.

YES, I make a whole brand just as if I were designing for a client. Why you ask? Because it's a part of the process. Starting from a blank canvas can be fun, but why start there when you can give the brand a voice, a vibe, and make it come alive even before it's "live".