TypeMarketing

When Mike needed staffing support, he didn’t:

Google 20 firms

Take cold calls

Start from scratch

He thought of someone he already knew, trusted, and had seen consistently:

Diane Prince’s A-Team

That’s the Mental List in action.

Why This Matters

If you’re in staffing, sales, or B2B:

Your biggest competition isn’t other firms…
it’s whether you’re even considered in the first place.

Because by the time a buyer says “we need help”…

the list is already made.

Call to Action

If you want to understand how to actually influence buying decisions before the sales conversation…

This is where to start.

Buyers today aren’t sitting around like:
“Wow I hope a recruiter calls me during lunch.”
They’re:
scrolling LinkedIn
forming opinions
building their mental shortlist

…before you ever hit dial.

So when your name finally pops up on their phone it’s either:

“Oh I’ve seen them everywhere”
or
“Who is this and why are they calling me?”

One gets the meeting.
One gets sent to voicemail.

Email + phone still matter.
But if that’s your only move…
You’re not doing sales.
You’re doing nostalgia.
Meet with Mike [email protected]

Mike dives into:

Why “safe” posts are the fastest way to be forgotten

How trying to say everything = saying nothing

The problem with fake personalization and corporate tone

Why most content never makes it onto the Mental List

If your posts are getting polite likes but no real traction…
this will hit a little too close to home.

What we actually do:

1. Positioning & Messaging
Figure out what you should be known for (and what to stop saying).
So you don’t sound like everyone else in your space.

2. Content That Builds Memory (not noise)
LinkedIn content, thought leadership, videos, PR…
All designed to get you on your buyer’s Mental List.

3. Outbound That Doesn’t Feel Gross
Email + LinkedIn outreach that actually sounds human
(and doesn’t get ignored or laughed at 😬).

4. PR & Credibility Building
Press, articles, features — so you look bigger, more established,
and trusted before the sales conversation.

5. Sales & Marketing Alignment
We connect everything back to revenue:

Who you’re targeting

What you’re saying

How you’re showing up

So marketing isn’t just “activity”… it’s fuel for sales.

Marketing is:

The reason someone recognizes your name before you ever reach out

The reason your message gets answered instead of ignored

The reason a sales call feels warm instead of awkward

In this episode, Mike Bradbury (aka Meowbury) puts Tracey Luma’s LinkedIn content under the microscope — breaking down what works, what flops, and why some posts stick while others disappear into the void.

And yes… Tracey agreed to this.
(Questionable decision, but great content.)

What Makes Good Content (According to Mike Bradbury)

Good content isn’t about being polished…
It’s about being remembered.

Mike’s whole thing comes down to one concept:

The Mental List

If your content doesn’t help you land on someone’s mental shortlist…
it’s just noise.

So what actually makes content “good”?

1. It makes people feel something (fast)
Confusion = scroll
Bored = scroll
Emotion = pause

Laugh, cringe, “wait that’s me”… doesn’t matter.
If it hits a nerve, it works.

2. It’s instantly recognizable as YOU
No guessing. No generic tone.

You see it and go:
“That’s a Meowbury post”
“That’s a Tracey take”

That’s when you’re winning.

3. It says one thing… clearly
Not five ideas.
Not a TED Talk.

One sharp point people can repeat later.

Because if they can’t repeat it…
they didn’t retain it.

4. It sounds like a human, not a brand
No “We are thrilled to announce…”
No corporate fluff.

Real language.
Real thoughts.
Real opinions.

5. It builds memory over time
This is the part people miss.

One post doesn’t do it.
Consistency does.

You keep showing up with a similar vibe, message, angle…
and suddenly people go:

“I see this person everywhere”
“I know what they’re about”

That’s the Mental List forming.

6. It’s a little uncomfortable (in a good way)
Safe = forgettable

The best content has a slight edge where people think:
“Should they have said that?”

That’s what makes it stick.

The Meowbury Bottom Line:

Good content isn’t about going viral.
It’s about becoming familiar.

Because when it’s time to buy, hire, or refer…

People don’t pick the best.
They pick the one they remember.

It’s the one person people go:

“Ohhh that’s the cat guy.”
“The Mental List guy.”
“The one who says what everyone else is afraid to say.”

That’s your mascot.

eople don’t follow companies.
They follow people, personalities, and perspectives.

A Mascot Champion:

Builds trust at scale by showing up as a consistent, human voice

Turns content into something people actually look forward to seeing

Creates memory, so when buyers are ready, your company is already on their “mental list”

Cuts through the noise of templated, AI-sounding, corporate content

Because let’s be honest…
No one has ever said, “I can’t wait to see what that company posts today.”

But they will say that about a person.

In this episode, Tracey Luma and Mike Bradbury rip apart some of the most painfully bad LinkedIn InMails we’ve ever seen - the kind that make you question if anyone actually reads what they send.

We’re talking:

“Personalized” messages that clearly weren’t

Scraped profile intros that miss the mark completely

The fastest way to get ignored (or laughed at) in someone’s inbox

Why bad outreach is killing your reputation before you ever get a meeting

And yes… we make fun of them. A lot.