Guardian
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Communications agency for faith-based and mission-first organizations doing good in the AI era.
Guardian is the evolution of a vision that started in 1991—that faith-based leaders and organizations would have an agency of expert counselors dedicated to the space, who align wholeheartedly behind the greater eternal mission. As such, we have assembled the most skilled team in the United States for this market. Fifteen strong, we offer 150 years of collective experience serving Christian leaders and organizations in a communications capacity. We live and breathe our niche, know its landscape and history, track the trends and challenges, and understand its distinctions and nuances. Our team has extensive crisis communications experience, has been behind the scenes on promoting and producing many of the most notable faith-based events and initiatives, and has executed legacy-transition work for a growing list of national leaders.
Every employee on your team likely has a cellphone and a social platform. The only question is whether they're equipped them to use them well. Here's where that starts.
Don't mandate ambassadors. Find the staff who already believe in the mission, give them tools and let real enthusiasm lead. Passion cannot be assigned. It can be resourced.
08/05/2026
Trust inside an organization isn't automatic, especially in a mission-driven one. When your team is built on trust, advocacy comes naturally.
08/05/2026
In an analysis of 1M+ AI prompts, 85.5% of citations point back to earned media. Consumers are increasingly starting their discovery with AI. It's time to align your PR and GEO strategies.
Every transition feels like a valley when you are in the middle of it. Here's the truth that has helped our president, Rob Forrester, stay grounded during those challenging seasons.
Are you struggling to find a balance between oversharing details that aren't confirmed yet and saying nothing at all? Follow this process to communicate with clarity and confidence.
In the middle of hard seasons, you need something that lifts you out of the day-to-day emotion and anchors you in a larger story. Here's what does that for our president, Rob Forrester.
07/22/2026
In 2022, Patagonia made a $3 billion decision to transfer ownership to a charitable trust. What made it remarkable wasn't just the financial move but how it was communicated. Swipe for our takeaways on leading with purpose.
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Leaders are allowed to grieve a transition. Watch this video for tips on balancing authenticity with the steadiness your team needs from you.
Staying quiet during an organizational transition feels protective. But silence doesn't buy time—it hands the narrative to someone else. Protect your mission by stepping in to lead the conversation.
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