Ronnell Richards

Don’t be mad at 😂 it’s my job to pull out the good stuff!

Here’s the unpopular opinion.

Everybody wants to talk about being your authentic self.

My unpopular opinion…
You can’t make impact in rooms you’re not in.

You can’t change people’s lives from the outside looking in. You can’t influence decisions, shift perspectives, challenge systems, or create meaningful change if you never earn access to the spaces where those conversations happen.

In my career, I’ve had to learn how to get in the room.

That meant being intentional about how I presented myself. How I spoke. How I dressed. How I carried myself. How I showed up. Not because I was trying to be someone else, but because I understood that access matters.

Presentation matters.

Perception matters.

Strategy matters.

Some people confuse authenticity with showing up however they feel like showing up and expecting the world to adjust. That sounds good in theory, but real impact requires more than self-expression.

It requires intention.

Sometimes you make adjustments because the mission is bigger than your ego. You do what you need to do to get in position, build trust, gain influence, and then use that influence to create change.

That’s not selling out.

That’s playing the long game.

Real impact is made through strategy, intention, and focus. It’s made by understanding the room, earning your place in it, and then using that access to open doors for others.

Be authentic.

But be strategic too.

Prospecting in sales is tough due to rejection. But by building a successful business with dedicated customers, you create advocates. These customers become your non-payrolled salespeople, generating valuable referrals.

Great gin and coffee

I’m open for business.

I have room to take on a couple of new clients for consulting, training, coaching, speaking, and fractional sales leadership.

If your sales team needs more clarity, better ex*****on, stronger leadership, or a more relationship-centric approach to revenue, let’s talk.

No fluff.

Just real work that helps people sell better, lead better, and grow better.

Schedule a discovery meeting here:
https://calendly.com/ronnellrichards/discovery-meeting

Relationship advice from 50 years of marriage and business.

Are customer problems a gift?

They can be.

A problem gives you a unique opportunity to prove who you are when it actually matters.

Recently, I had an issue with some custom work done on one of my vehicles. It could’ve easily turned into excuses, defensiveness, finger-pointing, or a lost relationship.

Instead, Ron Venable at Roven sent me one text:

“I got you.”

That was it.

He owned it, handled it, and made it right.

Most people think customer problems are just fires to put out. They’re not. They’re moments of truth. They give your customer a front-row seat to your character, your standards, and your commitment after the invoice has already been paid.

That’s the opportunity.

When everything goes right, customers learn that you can deliver. When something goes wrong, they learn whether they can trust you.

That kind of trust is different.

It creates advocates.

A happy customer may come back. An advocate tells other people why they should do business with you.

So the next time a problem shows up, don’t just ask, “How do we fix this?”

Ask, “How do we use this moment to earn deeper trust?”
Because the problem may be costly, but the opportunity may be worth far more.