TaChet Designs

Create the Right Impression
by Sales Creators

Today's buyers use their instincts to determine the worth of a product or service, and it is based on visual impressions. Potential buyers make the subconscious decision of whether or not they want to do business within the first few seconds of exposure to your company or product. This visual impression comes from the packaging of your product, the impression they have of your web site, and presentation information, such as brochures or business cards. A successful image is the foundation of every successful company. The image of your brand determines your credibility in the mind of new clients, and establishes the value of your products and services.

Your company has only one chance to make a great first impression. Here are some of the areas that companies use to make favorable first impressions.

Create the Right Impression
-Logo Design to create the value of your product or service
-Letterhead, Business Cards and Invoices
-Web site and interactive design
-Brochures and Handouts that explain the products and their value to the buyer

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The Power of Graphic Design - by the Word Mistress

Graphic design has the power to make or break your marketing and advertising campaigns. In fact the first thing most of us notice, even before a word is read is the visual appeal of your campaign. That’s why designers and good marketers take graphic design so seriously. They understand there is more to graphic design than meets the eye. Good graphic design enhances the message the marketer wants to convey to their target audience.

It’s not all about the design though. Graphic design is simply a vehicle to enhance a marketing or branding message. Never forget the written message but also the medium by which this message is being sent. It’s about your target market and how they engage with your campaign. Consider the colors, the fonts, the images and the overall style of your copy and your graphics. Do they work hand in hand to send a consistent message? Regardless of what your campaign might be, the efficient use of text, medium and graphic design is what will make your marketing message engaging and capture the interest of your target audience.

Create a Logo for Your Brand - Your logo is NOT your brand but your logo should allow your brand to be instantly recognized by those familiar with it. To this extent, your logo helps create and reinforce brand awareness. The logo you create should be able to be used consistently in a variety of different media. It should be suitable for corporate letterhead and business cards, as well as for your website and corporate signage (if any). You do NOT want a confusing mishmash of logos and banners and heaven knows what else. Everything you produce needs to use the same, consistent style of logo so that, over time, your logo becomes synonymous with your brand. Instant recognition is what you're going for here, so don't dilute it by using several different logos for different purposes.