Cool Blue Interactive

our long time client AJFF continues to impress audiences and continues to expand their programming year round. Congrats to Kenny Blank and his stellar team.

In 2022 the Cool Blue Team delivered a project to help Ga Tech highlight the experts on campus. Following the Vice President's visit, they used the "Experts Hub" to highlight Georgia Tech oceanographer and biogeochemist Isaiah Bolden online with our work. Very cool to see it in action. https://www.gatech.edu/about/experts

New year for AJFF with a brand new website https://ajff.org/ headless

AJFF

reposting for our client and friends at Urban Enterprises who we strongly recommend!

Good morning Atlanta! In case you haven’t heard yet, we are returning to Phase 1 of the city reopening plan. What does this mean for your business? Are you in a spot where you don’t want to close fully, but you want to make sure you are abiding the guidelines safely? Let us take the pressure off your planning. Our Brand Ambassadors are out facilitating the needs of clients and their customers by monitoring indoor capacity, to explaining your PPE protocol, to directing foot traffic, and more!

Cool Blue is really proud to be working with The Music Class for the last 12 years. In the last few weeks, they have done an incredible job of shifting their business model from traditional classroom experiences to online Zoom based live classes. If you have small child age 1 to 4 yrs old in particular think about signing up for a class.

Here is a link to the "At Home Classes" - https://themusicclass.com/center/the-music-class/location/home

Here is a Video
https://youtu.be/8-PimkmzG00

We really appreciate being recognized as a top Atlanta Digital Agency by Agency Spotter. our clients and our team get all the credit !

Top 20 Atlanta Digital Agencies | List of the 20 Best Atlanta Digital Agencies The Top Atlanta Digital Agencies Report from Agency Spotter uses data and expert inputs to rank digital agencies including those focused on web, mobile, e-commerce, social media, CRM and more.

This is interesting...... when announced I thought google was the best choice to put quickly put up page to help direct people to testing but I had not considered PII ( personally identifiable information) being collected or people being forced to log in via a google account. I assumed you could get information anonymously like you can with a Google.com search ...

You may not be able to get to the Article because of Adage's paywall but here is the gist:

Service requires users to sign in with personal accounts, but Google promises limits to sharing data. Google’s terms of service for the special health project, however, promise that no data will be shared with insurance companies or applied to advertising.

Here is Google CEO's blog post

https://blog.google/inside-google/company-announcements/covid-19-how-were-continuing-to-help

Google launches Verily site for coronavirus tests, sparking health privacy concerns Service requires users to sign in with personal accounts, but Google promises limits to sharing data.

Our client, the CDC Foundation, is helping lead the response and marshal financial resources to needed to combat this healthcare crisis.

Facebook Provides $10M Matching Gift for COVID-19 Fight Facebook has just announced a $10 million matching donation to the CDC Foundation's Emergency Response Fund, as well as a platform for their users to participate in and support the response.

Our client, the Music Class, is doing some great work for their customers in China and getting very positive press! Kudos to Rob and the extended team.

Amid coronavirus threat, Georgia-founded business sends online music classes to quarantined Chinese kids The company, focused on fostering music education through parent/child classes, was founded in metro Atlanta and has expanded to 10 countries, including China, which picked up its program for young children in more than 700 locations.

Great to see our client CW Matthews so involved in work force development conversations and helping spread the word about great paying careers for high school grads to consider !

Interesting gems in Mary Meeker's 2019 Internet Trend Report - from the top 11 items as reported by Ad Age. These 2 caught Cool Blue's eye. We have advised clients on these for years.
1st - a study suggested that in late 2018 average daily time on a Mobile Phone surpassed average time spent watching TV in the US.
2nd - encrypted web traffic grew from 53% to 87% over the last 3 years (thanks to Google's edict about search results being affected by SSL cert encryption). Read more at Ad Age - https://adage.com/article/digital/mary-meekers-2019-internet-trends-report-11-highlights-and-lots-industry-insight/2177626