WSI Biggs

Stop blaming AI for bad results.

You say:

“AI writes generic copy.” But what did you give it❓❓

If your prompt was: “Write a LinkedIn post about AI.”

That’s not direction. That’s a guess.

When you skip context, AI fills in the blanks. And it fills them with average, predictable words that sound like everyone else's content.

Who is the audience?
What do they believe?
What do you believe?
What should they do next?
What words should it avoid?

Prompt = the task.
Context = the situation.

Before you ask AI to write, define:

• Who this is for
• What they think right now
• What they need to understand
• Your point of view
• The goal of the post
• What to avoid

Strong context.
Simple prompt.

That combination wins.

Next time your AI output feels average, ask yourself:

Did I give it enough to think with?

Here’s my take on Google's May 2026 announcement:

Gemini 3.5
Built for advanced reasoning and coding.
Handles multi-step tasks across your apps.
Plans. Executes. Follows through.

Gemini Omni
Create video from text, images, audio, or all three.
Grounded in real-world knowledge.
One model. Multiple inputs. One output.

Search with agents
Information agents monitor topics for you 24/7.
They send updates with links and next steps.
Search also builds dashboards and mini apps based on your question.

Universal Cart
Add products while browsing Search, YouTube, Gmail, or chatting with Gemini.
One cart across merchants.
Shopping stays in sync.

Android Halo
A new space on your phone.
Track what your AI agents are doing.
Get updates without breaking your flow.

Fitbit Air
A small pebble-sized tracker.
24/7 heart rate tracking.
Heart rhythm monitoring with Afib alerts.
SpO2. Sleep stages. Heart rate variability.
All inside the new Google Health app.

Googlebook
A laptop built for Gemini Intelligence.
Magic Pointer gives contextual suggestions.
Custom widgets keep tasks organized.
Works across Android devices.

Gemini in your car
Conversational voice controls.
Proactive routing.
Richer entertainment on the road.

Intelligent eyewear
Get directions.
Send texts.
Snap photos.
No phone in hand.

Here’s the real question:

If AI handles your inbox, tracks your health, builds your tools, and monitors information for you…

What will you do with the extra time?

AI adoption is growing, but many teams still struggle with one basic issue.

They are using AI tools without a clear prompting process.

WSI’s free Prompt Mastery eBook helps businesses create better prompts for tools like ChatGPT, Claude, and Gemini. It includes practical methods, real examples, and more than 50 prompts designed for business strategy, productivity, content writing, and more.

Use it to:

🔵 Build clearer prompts using ACE, TASK, and CLEAR methods
🔵 Save time on repeatable tasks
🔵 Improve the quality of AI-generated outputs
🔵 Give your team a more consistent way to use AI

Better prompts create better results.

Download the eBook here:
https://rpb.li/sDk

"Each day of our lives, we make deposits in the memory banks of our children." —Charles R. Swindoll. Happy

Ranking #1 Yet AI Ignores You

You rank on Google.

You paid for SEO.

Your traffic looks fine.

Yet ChatGPT, Perplexity, and Google’s AI Overview skip your site.

Over 60% of U.S. searches now show AI Overview results.

If your page does not get cited, you lose visibility before a click even happens.

Here’s why AI skips most business websites:

❌ Your page opens with a tagline instead of a service description
❌ The answer sits in paragraph three or four
❌ Multiple services share one page
❌ Headings talk about your firm, not the buyer’s problem
❌ Location and industry details hide in the footer

AI systems do not browse.

They extract.

They look for:

✅ A plain statement of what you do
✅ Who you serve
✅ What problem you solve
✅ Clear structure with focused headings

Ahrefs found 76% of AI citations come from pages already ranking in the top 10.

Ranking still matters.

Structure decides who gets quoted.

Seer Interactive reports pages cited in AI Overview see over 80% higher click-through rates.

Small structural shifts drive real traffic gains.

Here’s a simple example.

Vague opening:
“Helping businesses grow since 2004.”

Clear opening:
“We provide SEO and paid search management for Atlanta law firms.”

The second sentence gives service, audience, channel, and location in one line.

AI reads that and understands your page.

Review your top service pages.

Lead with a direct description.

Move brand language lower.

Give each service its own page.

Answer the main question in the first paragraph.

Ask yourself:

If an AI scanned this page for 10 seconds, would it know exactly what you offer and who you serve?

If not, your competitors will take the citation.

Stop letting perfect get in the way of good enough.

If you are working on something and you are 90% of the way there, stop waiting for the other 10% that might come only after you put it in the public anyway.

Happy Tuesday

It is official, I have participated in my first Build-A-Thon.
I created and submitted my first app.

A few weeks ago, I raised my hand to participate in a Build-A-Thon.

It started on Friday.

What I've faced so far:

- Blank screens
- Bugs I did not expect
- Features I had to cut
- Doubt about whether I would finish

Getting to a functioning MVP sounds simple.

It is not.

You question your idea.
You question your skills.
You question your pace.

But you keep going.

Because progress beats perfection.

This Build-A-Thon pushed me harder than I planned.

The process felt daunting.
The result feels rewarding.

I now have:

- A working product
- Real feedback to gather
- Clear next steps
- Proof I can execute

I'm glad I didn't wait for the right time.
Cause Life can be life-ing.

Yesterday, I crossed the line from idea to ex*****on.

Now the real work starts.

I will keep you posted on the progress.

May this Easter bring new beginnings, growth, and fresh opportunities.

Wishing you and your loved ones a joyful

Lesson #1 from 30+ Years of WSI: Vision Starts Before the World Is Ready

In 1995, the internet was still a curiosity for most businesses.

But WSI founder Dan Monaghan saw the potential of a connected world long before it became mainstream. There were no proven models or playbooks. Just belief in what the internet could become for businesses everywhere.

As Dan put it: “We weren’t following a trend. We were building something we believed in.”

Thirty years later, that same mindset still drives how we help businesses grow.

What opportunities do you see today that others might be overlooking?



https://www.wsiworld.com/blog/the-people-the-lessons-the-journey-30-stories-that-shaped-wsi-30-year-history