Written by Reilly R

You don't know your worth. 🤐⁣
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You heard me. You're probably something like me, see if this sounds right:⁣
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Overwhelmed and rushing to finish projects that probably should've been done last week. Skipping the work on your own biz to handle your client work or fulfilling orders. Tired but not sure what you can cut out to get the extra hour of sleep. 😵‍💫⁣
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Sound too familiar? Let's real talk for a second. ⁣
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If you have clients now, raising your prices (unless done drastically) is not going to drive you broke. 👏🏼⁣
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In fact, raising your prices to align with the level of work you do will attract new clients that better align with you and your business moving forward! ⁣
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More money coming in means more money you can afford to spend on hiring out the tasks that just aren't making it on the schedule (or aren't making you happy to do!). ✨⁣
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Prioritize yourself, because you know your ideal audience is! What we practice is what we attract, and your next sale is just waiting. 🫶🏼⁣
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My clients are seriously my bffs. 🥹⁣
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No, I don't mean in the cringey "you're doing great!" way you think. When I say I keep my clients close, I mean...⁣
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🌷 hopping on calls weekly to check in⁣
📲 24/7 access through voxer ⁣
🪩 usually some sort of venting about biz⁣
🤩 unconditional support & cheering you on⁣
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Having such a close relationship with my clients is something I truly ADORE about my biz at the moment, no joke. ⁣
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We laugh, we cry, we celebrate, and we grind together. ✨⁣
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We're more than coworkers, we're a team working to help your brand grow the way we know it can. I wouldn't have it any other way. 🫶🏼⁣
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Here's how you create customers from emails. 👀
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You show them what they're missing. No, I don't mean tell them why their life sucks because they aren't part of your membership.
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Explain to them what things could look like if you were in the picture!
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Talk to them about things like...
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🪩 the transformations you can offer
🌷 how clients thrive while using your services
✨ why you are different from all the others
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Entice your audience to open your email with a strong subject line and preview text!
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Still struggling to write emails? Grab your FREE Brand Messaging Guide from the link in my bio to cement your brand voice first. 🫶🏼
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Here's what it SHOULD feel like... 👀

Writing your bestie to tell them what you’re up to this month. Calling your friend to chat about your week. 🥳

Email shouldn’t feel like sitting down to write a paper about what your brand is doing.

Send emails your audience is excited to open. Include things like…

🪩 upcoming launches/offers/etc.
✨ monthly updates on you/your brand
💐 actionable steps for them to follow

Still feeling iffy on writing your emails? Get clear on your brand messaging first with a FREE Brand Messaging Guide! Grab yours now, link in bio. 🫶🏼

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You’re leaving money on the table…

With any audience size, an email list is a valuable marketing tool! 🤑

A few of my favorite reasons you should be taking advantage of an email list include…

🪩customizable to your brand & your vibes
✨ no algorithm or community guidelines to abide by
💐 easily let your audience choose their receiving preferences

and the list could go on for miles. There really is no reason you shouldn’t start an email list!

Ready to write? Grab your FREE Brand Messaging Guide to make the whole thing a lot smoother! 🫶🏼

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What is written by reilly r? 🫶🏼

This is so much more than just a copywriting account. I strive to bring you knowledge on things like:

✨ marketing
✨ entrepreneurship
✨ life as a 20 something
✨ how to grow your biz

and tons more. While this is the page where I'll talk all things tips and tricks, I'll also occasionally fill you in on how hiring a copywriter (me!!!) could make your life as a business owner that much easier! 💝

What questions do you have about marketing or copywriters? Let me know in the comments! ⤵

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So what can you do? 👀

You can be THAT much better with your writing. You can be more direct, more actionable, and more nurturing towards your audience. 💞

You can tell them exactly what you need them to do.

You can tell them precisely what they can expect to see after working with you.

You can highlight the details and keep your copy clean. 🧹

Make your copy clear, concise, and succinct.

Then make it clearer, more concise, and more succinct.

You'll thank me later. ✨

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Let's talk engagement. 😬

We all know the stress of watching the numbers dip, so let's talk about what we can do when the dreaded dip strikes.

⚡️ Evaluate the content that does well. This seems simple, but really see what your audience is engaging with on these posts. Is it the end slide, or do they respond to the caption?

⚡️ Take a look at the trends. I'm not saying throw strategy out the door by any means, but see where the public eye is going! Can you find a way to relate it back to your niche?

⚡️ Revisit content that didn't do well. Why did it miss the mark? See if you can refashion it into a form of content that your audience responds well to!

The one thing you need to remember about engagement?

It will rise and fall. The only thing you can do is be consistent with posting and pay attention to YOUR audience.

Take your brand from small biz to CEO with confident copy tips and tricks, follow for more!

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Your brand voice should be consistent. ✨​​​​​​​​
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It's great to post every day, and it's even better to schedule your posts ahead of time! ​​​​​​​​
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But what about your captions? 😳​​​​​​​​
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Are you making sure they fit with your brand voice? Do they keep with your intended message?​​​​​​​​
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Next time you sit down to write captions, consider these 3 things!​​​​​​​​
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⚡️ Attention Grab - make sure you get the eyes of your ideal client! ​​​​​​​​
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⚡️ Audience - specify with yourself WHO you're writing to before you begin. ​​​​​​​​
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⚡️ Actionable - everyone wants something they can DO! Try including steps/tips/etc.​​​​​​​​
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Ready to grow your brand with actionable writing tips and frickin amazing copy? Follow for more! 🫶🏼​​​​​​​​
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Stop what you're doing and read this. 🫶🏼
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When you write your captions, your stories, and your web content, are you writing with your ideal audience in mind?
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Of course, you are! You know exactly who your ideal client is and what they want to hear - but are you speaking to them on their level? 👀
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Writing can be hard, but if you can remember these three things you'll be golden.
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⚡️ What problem are you solving?
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⚡️ How are they benefitting from this?
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⚡️ Is this actionable knowledge?
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Follow to learn how you can level up your small business through killer copy! 🫶🏼
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Here's how to make them read the rest... 👀
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Make it interesting. Grab their attention.
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A hook is something everyone has heard of, but not everyone can craft. It's hard to write things people want to read! 🥲
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But when you take a step back, remember that your audience is just like you. They have different issues, but they are still looking answers to solve their questions!
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Next time you craft a hook, remember my favorite helpful hooks:
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✨ This is how you XYZ...
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✨ Here's my favorite hack for XYZ...
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✨ XYZ? Try this!
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Transform them into a niche-related hook and BOOM! A quality post is on it's way! 🫶🏼
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Will yours be on the front page? 👀
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Chances are, your audience is waiting for something eye-catching.
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Scroll-stopping if you will. 🤩
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You’re using instagram to connect with your audience in hopes of selling your offer, then chances are you need to be paying attention to these three things:
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⚡️ Keywords & SEO. Instagram is a search platform, so act like it! Make sure you’re including all of your target keywords in all your posts/hashtags.
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⚡️ Eye catching. Ig is still about looking pretty, but it’s also about being useful. Teach your audience something new!
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⚡️ Keep it consistent. Your audience will know and expect you to produce a certain kind of content, so try to stay on topic!
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Maybe you’re just tired of writing and want to be done? Hand things off to a pro copywriter and feel the weight lift off your shoulders. 🫶🏼
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