Smartegies

Proposal deadlines. Competing priorities. Constant interruptions. Sound familiar?

AEC marketers are often expected to manage dozens of moving pieces at once while keeping technical teams, leadership, and pursuits aligned.

In this month’s SmartSKILLS, join Smartegies’ Project Management Team as they discuss practical project management strategies that help marketers:
🔶 Improve communication
🔶 Manage priorities more effectively
🔶 Create better workflows
🔶 Reduce reactive work

This session was built specifically for the realities of AEC marketing teams. Don't miss out!

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📌 Learn more about our SmartSKILLS Annual Subscription: https://hubs.li/Q04k3X7M0

Many firms believe the competition begins when the RFQ is released.

It doesn’t.

By the time an opportunity reaches procurement, buyers have often spent weeks or months forming opinions, researching firms, reviewing content, and talking to peers.

The firms that consistently win understand this.

They aren't waiting for opportunities.

They're building visibility long before one exists.

In The Modern AEC Marketer, Judy Sparks argues that winning work is no longer about showing up when the opportunity appears. It's about becoming the firm buyers already know, trust, and prefer before procurement ever begins.

Winning work isn't an event.

It's a process.

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📙Get your copy today: https://hubs.li/Q04jKc1r0

AEC marketers are managing more projects, deadlines, and internal coordination than ever before.

But without structure, communication, and clear priorities, everything starts to feel reactive.

June’s SmartSKILLS explores how project management principles can help AEC marketers better manage workload, reduce last-minute chaos, and keep teams moving forward.

Because better project management leads to better marketing ex*****on.

🎟️ Save Your Seat: https://hubs.li/Q04j9Cky0

📌 Learn more about our SmartSKILLS Annual Subscription: https://hubs.li/Q04j9Yhh0

Marketing should drive growth. Not just respond to deadlines.

If you missed Judy Sparks’ recent conversation with Derek Ries from OpenAsset, the replay is now live on YouTube.

They unpacked a challenge a lot of AEC marketers know too well: Strategy keeps getting pushed behind proposals, edits, and last-minute requests.

This is a practical conversation for AEC marketers, principals, and growth leaders trying to move marketing from support function to growth driver.

Catch the replay on YouTube: https://hubs.ly/Q04h_-Gd0

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Marketing in AEC has been misunderstood for a long time.

It’s been reduced to proposals.Seen as overhead.Measured by activity instead of impact.
That mindset is holding firms back.

This book reframes marketing as what it actually is: A growth function that influences revenue, relationships, and reputation.

It connects the dots between:
🔶 Brand and business outcomes
🔶 Marketing and sales alignment
🔶 Digital visibility and real opportunities
🔶 Strategy and ex*****on

If you’ve ever felt like marketing could be doing more, this will put language and structure around it.

Get Your Copy Now:

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📙Get your copy today: https://hubs.li/Q04hTYw00

If you’re planning an event for AEC leaders, bring in a perspective grounded in how firms actually grow.

At Smartegies, we work alongside architecture, engineering, and construction teams every day, aligning marketing, business development, and strategy to drive results.

That experience shows up on stage.

Every session is built for real-world application.Clear ideas. Practical takeaways. Immediate impact.

If you’re planning a conference, leadership retreat, or internal session, let’s talk.

Explore speaking opportunities: https://hubs.li/Q04h5CQQ0

By the time an RFQ is released, buyers already have opinions about your firm.

Digital is where many of those opinions are formed.

This Wednesday’s SmartSKILLS session with Katie Cash breaks down how buyers actually research, evaluate, and narrow firms long before business development gets involved.

If you want to understand how digital influences credibility, visibility, and shortlist decisions in AEC, this session is worth your time.

🎟️ Save Your Seat: https://hubs.li/Q04gY-690

📌 Learn more about our SmartSKILLS Annual Subscription: https://hubs.li/Q04gYSYW0