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Structure Precedes Aesthetics ✦ Where interior designers build principled, profitable firms | The Case Conference returns October 1-3, 2026
An important update from The Case Collective.
We have made the strategic decision to postpone The Case Conference, originally scheduled for October 1 to 4 in Atlanta. We are taking additional time to strengthen the experience, programming, partnerships, and opportunities we are creating for this community.
New dates and next steps will be shared by December 1.
To every attendee, speaker, partner, and ambassador: thank you for believing in this vision. We remain deeply committed to bringing this experience to life at the level this community deserves. 🤍
Full details are at the link in bio, if you have questions, send them to [email protected].
09/23/2026
The panels at CASE are not built around impressive bios.
They are built around the questions that start showing up when your design talent is no longer the thing holding the business back.
How much should I actually be charging for this?
When does the next hire make financial sense?
What do I do when a contractor goes around me to the client?
How are other principals protecting their scope without damaging the relationship?
What needs to change if I want the firm to grow without everything continuing to run through me?
Those are the conversations we bring into the room.
And the people we select for these panels are not standing on stage talking about what worked ten years ago. They are working inside this industry now. Running firms. Managing projects. Building teams. Navigating the same shifts you are.
They will tell you what they changed.
What did not work.
What they stopped tolerating.
What became possible once the structure of the business finally caught up with the quality of the work.
Because sometimes the most valuable thing you can hear is not another framework.
It is another principal saying, “Here is exactly how I handled it.”
The Case Conference is October 1–3 in Atlanta.
Registration closes September 26.
If you know there are decisions waiting for you on the other side of these conversations, your seat is in the room.
Register through the link in bio.
09/21/2026
Meet , CASE Ambassador.
Dara Segbefia is the founder of The Zen Experience Interior Design, a firm rooted in the belief that spaces should feel as intentional as they look. She joined the CASE Ambassador program to connect with designers who take the business side as seriously as the creative work.
The Case Conference 2026 | October 1–3 | Hotel Phoenix Atlanta
Registration is open. Link in bio.
Use code DARA to save $150 on your registration.
09/21/2026
Meet , CASE Ambassador.
Erica McLain was on the panel at Case Conference 2025. She was teaching from the stage, and she still walked away saying it was one of the most informative conferences she had ever been to.
That tells you everything about what this room is. Not a hierarchy of speakers above and attendees below. A room where everyone, including the people leading the conversations, leaves having learned something.
The Case Conference 2026 | October 1–3 | Hotel Phoenix Atlanta
Registration is open. Link in bio.
Use code ERICA to save $150 on your registration.
09/21/2026
Meet Calvin Watt, our CASE Principal Ambassador based in Atlanta, proving that interior design is not a hobby, it's a business.
Calvin is the Principal Designer and founder of , an award-winning Atlanta-based design firm with over 15 years in the industry. His work has been featured in Atlanta Homes & Lifestyles, he was selected for the 2025 Southeastern Designer Showhouse, and he runs two retail showrooms at Westside Market Midtown.
But Calvin's reach goes beyond beautiful rooms. He's a certified transformational coach and the creator of No Designer Left Behind, an initiative built around mentoring emerging designers. He believes the business of design deserves as much attention as the design itself, which is exactly why his perspective belongs in this room.
At The CASE Conference, you'll get to connect with Calvin and experience the kind of real, business-forward conversations that help firm owners think bigger about how they build, lead, and grow.
Come meet Calvin in Atlanta.
October 1–3, 2026
The CASE Conference | Hotel Phoenix Atlanta
Use code CALVIN to save $150 on your registration.
09/21/2026
Meet , CASE Ambassador and 2026 CASE Awards nominee.
Priscilla Baez runs MPB Design Co while balancing a full-time career and motherhood. She is proof that there is no single path to building a design business. And this year, she is nominated for The 10x Award at the 2026 CASE Awards, recognizing extraordinary growth and ex*****on.
That is the kind of designer this community was built for.
The Case Conference 2026 | October 1–3 | Hotel Phoenix Atlanta
Registration is open. Link in bio.
Use code PRISCILLA to save $150 on your registration.
09/21/2026
The first thing you get in Atlanta is a badge with your name and your firm on it.
Not your job title. Your firm. The one you built on talent and a napkin sketch of a business plan, and the one you are now building on purpose. For two days everyone reads it before they say hello, and nobody asks whether you are a real designer. The badge already answered.
Then the bag. Fabric memos from mills you have been meaning to open an account with. A fan deck that will be on your desk in November. A book by a designer whose point of view you admire. A tape measure, because someone on this team is practical. Every item in it came from a partner who wants a working relationship with you after the weekend ends, which is why none of it is filler.
This year the bag is fuller, and Principal Level gets a premium gift on top of it. You will find out what it is when you pick it up.
Registration closes September 26.
Register now. Link in bio.
Whether you are from a trailer park in the rural south, the south side of Chicago or a gated community in the suburbs… CASE is intentionally inclusive in the least performative way possible. You’ll never be “too much” or “not enough” of anything to sit at our table.
Comment ‘CASE’ to get in the room. Registration closes in 6 days.
The best opportunities come to the designers who put themselves in intentional company.
That is why is joining us as a Lead Ambassador for The Case Conference.
This weekend is built to do exactly that: gather designers, industry leaders, and creative entrepreneurs for real conversations, actionable strategy, and relationships that last.
Hear why Tiffany believes this is a decision every designer should make for themselves and their business.
✨ If you are ready for a sharper perspective, a wider network, and a stronger firm, this is your invitation.
🎟️ Register today through Tiffany's exclusive ambassador link in her bio, and we will see you at .
Every strong business begins with one decision to grow on purpose.
Join as she shares why she is attending The Case Conference.
If you are ready to build real relationships, gain practical business insight, and learn from leaders across the field, this is where you belong.
Register today through Timala's ambassador link.
Click here to claim your Sponsored Listing.
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