Channel Bakers

Campaigns chase novelty. Brand Moments build everyday presence.

Laurie Li, Business Development Manager at Channel Bakers, shares why brands must move beyond one-time “surprises” and focus on becoming a meaningful, lasting part of consumers’ daily lives.

If you're looking to build brand impact that goes beyond short-term wins, let’s connect.

Search is becoming conversational, and AI is starting to handle the path to purchase. Dive into the full blog to see how agentic commerce is reshaping discovery and visibility. https://hubs.li/Q042H-gK0

Audio advertising is no longer just an awareness play. Podcast and streaming audiences are highly engaged, and brands are seeing real performance impact across search, consideration, and conversion.

As media gets noisier, audio is quietly driving action. Click to read the full blog and see why brands need to catch up. https://hubs.li/Q0421fCl0

Audio Advertising Is Becoming Performance Media. Brands Need to Catch Up. Audio advertising is no longer just awareness. Learn how podcasts are driving performance, search lift, and real action across the funnel.

With greater certainty around TikTok’s future in the United States, brands are moving beyond experimentation and committing real budgets. As competition increases, performance will be defined less by efficiency alone and more by ex*****on across content, creators, and commerce operations.

Read the full blog to explore why TikTok Shop signals a broader evolution in performance marketing. https://hubs.li/Q0412Mmy0

TikTok Shop and the New Rules of Performance Marketing TikTok Shop changes how performance works, turning content, creators, and operations into real revenue drivers across ecommerce and retail media.

Digital audio is massive—and still undervalued. In 2026, more than 183M listeners will be reachable by advertisers, driven largely by podcasts across both audio-only and video formats. As listener behavior evolves, marketers need to rethink how audio fits into the mix.

👉 Explore the opportunity by listening to our audio ad portfolio sample. https://hubs.li/Q040L8490

Performance channels thrive because they offer clarity, speed, and clean attribution. But across retail media, search, and social, the same pattern keeps showing up: performance alone doesn’t scale forever. Brand is what creates the demand performance depends on—and what lowers costs over time.

👉 Read the full blog to see why brand and performance work best as one system. https://hubs.li/Q03_Xv-f0

📊 Winning in 2026 won’t come from isolated channels.
It will come from connected retail media ecosystems built for scale, automation, and global growth. See what Ara says brands should be testing now.

Amazon’s CES announcements were framed as innovation, but the reality is ecosystem expansion and added complexity as Alexa, Fire TV, Ring, and wearables introduce new surfaces.

Our latest blog explains what matters and which placements deserve priority for brands. Click the link to read the full blog. https://hubs.li/Q03_8s960

CES 2026: Amazon's Ecosystem Play and What It Actually Means CES made Amazon’s ecosystem bigger, not simpler. Here’s how brands should evaluate Alexa+, Fire TV, Ring, and what’s truly worth testing.

As AI agents start making purchase decisions, brands aren’t competing for attention anymore. They’re competing for confidence. Microsoft’s entry into agentic commerce signals a future where product data, clarity, and consistency decide who gets recommended and who disappears.

👉 Read the full blog to understand how discovery is being rewritten: https://hubs.li/Q03-_2l80

How Microsoft’s Copilot Checkout Accelerates Agentic Commerce Microsoft’s Copilot Checkout marks agentic commerce’s move from experiment to infrastructure—reshaping discovery, checkout, and how brands compete.