ISU Bev

🍺📍 Find Us Friday

Looking for a classic Campustown stop this weekend? You can find our beer on tap at Ave Station 🌪️

An Ames favorite for more than 30 years, Welch Ave Station is known for its laid-back atmosphere, daily specials, pool tables, dart boards, and a lineup of unique craft beers right in the heart of Campustown.

Grab a pint, order from the full Pizza Pit menu, catch the game, and settle in for a great night with friends 🍕🍺

What’s your go-to game bar order: pizza or pitchers?

🍺🌪️ Product Highlight: Tailgate Red

Built for game days, weekends, and everything in between, Tailgate Red is our smooth, approachable Red Lager brewed right here at Iowa State.

This easy-drinking lager features a balanced malt profile with subtle caramel notes, a clean finish, and a deep amber-red color that makes it as bold in appearance as it is refreshing to drink.

Whether you’re tailgating with friends or relaxing after a long week, Tailgate Red is ready for the occasion.

What’s your ideal tailgate food pairing?

For more than 50 years, The Maintenance Shop has been one of Ames’ most iconic venues. From legendary musicians and underground artists to comedians, improv, and open mic nights, there’s always something happening at the M-Shop.

And while you’re there, you can also find our beer on tap and in cans 🌪️🍺

The M-Shop is open weekdays from 11 AM–5 PM, in addition to hosting special events throughout the year. And yes, the iconic stained-glass window still casts its signature orange glow behind the stage, just like it has since 1974.

Good music. Great atmosphere. Local beer.

👇 What’s your favorite M-Shop memory or event?

🌾🍺 Behind the scenes: Milling day

Before the brewing begins, the grain has to be milled.

Here’s a look at our head brewer, Stacy Greone, preparing grain for the next batch of beer. Milling is an important first step in the brewing process, helping prepare the grain for mashing and setting the stage for everything that follows.

It’s one of those behind-the-scenes steps most people never see, but every great beer starts here.

From grain to glass, it all happens right here on campus 🌪️

Did you know this was one of the first steps in brewing beer?

🍺🌪️ The ISU Beer Lineup

From crisp lagers to hop-forward IPAs, there’s something for every kind of craft beer fan in our current lineup.

Featuring:
🍺 Tailgate Red - Red Lager
🍊 Cyclones IPA - IPA
🍻 Yell Like Helles - Munich Helles Style Lager
🖤 State Schwarzbier - German Style Lager
🌾 The Pils of Iowa State - Bohemian Pilsner

Brewed right here on campus and crafted for every taste, every season, and every game day.

Which one are you reaching for first?

Looking for a bottle to bring to dinner, graduation celebrations, or a relaxing weekend at home? You can find our Iowa State wines locally at Hy-Vee in Lincoln Center.

From cold-hardy Iowa-grown varietals to award-winning wines crafted on campus, it’s an easy way to sip local while supporting Iowa-made products.

Whether you’re already a wine fan or looking to try something new, your next bottle might be closer than you think 🍷

👇 Which wine are you reaching for this weekend?

🧪🍷 Wine is more than art; it’s science, too.

Former undergraduate student worker Alex Parrish graduated from Iowa State in Spring 2025 and is now working in the pharmaceutical industry.

So how does that connect back to wine?

During her time with us, Alex gained hands-on experience in our service lab, learning about the chemistry and science behind winemaking, from analysis and quality testing to understanding the processes that shape every bottle.

The skills developed in fermentation science, lab work, and analytical thinking extend far beyond the winery.

Your journey can start here 🌪️

Did you know how much science goes into winemaking?

🍷🏛️ Where Iowa State wine comes to life

Did you know our wines are made right here on campus in the Food Sciences Building at Iowa State University?

From processing Iowa-grown grapes to processing, fermentation, and bottling, the winery is where science, innovation, and craftsmanship come together.

It’s all part of the journey from vineyard to bottle, right here in Ames 🌪️

Have you ever seen the winery inside the Food Sciences Building?

Not everything we grow is ready right now, and that’s part of the story.

This vineyard is in its second year, and as with great things in wine, it takes time. These vines are still establishing, building strength before they ever produce fruit.

Recently, we added Clarion, one of the newest cold-hardy grape varieties, to the mix. It’s designed for Midwest growing conditions, and we’re excited to see what it becomes.

Wine doesn’t happen overnight.
But what’s coming next? It’s worth the wait.

👇 Would you try a brand-new Iowa-grown varietal?

Heading to Des Moines this weekend?

Stop by The Iowa Taproom, a historic, industrial-style spot featuring 100+ regional craft beers and locally sourced fare.

And yes… you can find our beer on tap there.

It’s the perfect place to experience Iowa-made beverages all in one place, right in the heart of downtown.

👇 Next time you’re in Des Moines, are you stopping in?