The Abs Company
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Industry-Leading, Patented Ab & Glute Zone™
Trusted by 35,000+ Facilities Worldwide
We Change Lives from the Core®
⤵️ Learn more
theabscompany.com
More and more health clubs are dedicating areas within their clubs
solely to adcominal training machines, so thier members can focus
on what they really want: great looking abs. The Abs Company recognized this growing demand for innovative
ab machines and set out to develop and acquire the best ab products
in the industry and bring them all under one roof.
That first rep on The Froggy™ hits different.
Built to be effective and impossible to ignore on the gym floor, The Froggy™ turns first-time users into repeat users fast.
RESULTS DELIVERED.
06/17/2026
Meet Ryan.
Director of Key Accounts at The Abs Company.
Ryan partners with gyms, YMCAs, universities, and dealers to bring innovative Ab and Glute training solutions to their members.
His focus is simple: help clubs elevate their floor with equipment that drives engagement, retention, and real results.
His connection to The Abs Company runs deep - his mom was the company’s very first employee, giving him a front-row seat to the brand’s evolution long before he joined the team himself.
Today, he carries that legacy forward by helping facilities create training experiences members actually want to come back for.
Built on legacy. Driven by impact.
RESULTS DELIVERED.
06/11/2026
The aTAC™️’s seatless design forces full-body engagement from start to finish - driving power through the core, upper body, and lower body every rep.
Cardio that works harder because you do.
RESULTS DELIVERED.
Do it for you.
For the stronger mindset. The extra rep. The confidence that comes from showing up again and again.
The aTAC™️ pushes you to earn every second of it.
RESULTS DELIVERED.
Heavy training without the back pain.
In this testimonial, we break down why members love the Deadlift Machine™️ - giving them the ability to train posterior chain strength with less strain on the lower back compared to traditional setups.
More support. Better positioning. Serious output.
RESULTS DELIVERED.
Meet Mike.
From competitive bodybuilding and powerlifting to helping facilities around the world create standout fitness experiences, Mike has spent his life around training, performance, and people.
As a partner at The Abs Company, he works directly with key accounts, supports the sales team, and helps clubs find equipment that actually delivers results. His mindset? Think big, work hard, and always look for ways to help others improve.
And if you ask his favorite product? The TireFlip180™️- because nothing beats equipment that creates a true “WOW” factor on the gym floor.
Built on passion. Driven by purpose.
RESULTS DELIVERED.
Core training that stands out.
The Vertical Crunch™ eliminates the discomfort of traditional crunches by supporting your back and spine, while targeting both upper and lower abs at the same time. Easy to learn, effective to use, and built to keep members coming back for more.
Because the best core equipment gets results - and attention.
RESULTS DELIVERED.
Video by
And the winner is… 🐸🎉
Huge congratulations to our Froggy™️ giveaway winner ! We love seeing all the excitement around one of our newest glute training innovations.
Get ready to see what the hype is about.
RESULTS DELIVERED.
05/28/2026
What makes a great leader?
Not titles.
Not talk.
Not motivational quotes.
It’s consistency. Discipline. Showing up early. Doing the hard things. Putting the mission first. Leading from the front even when nobody’s watching.
That’s the standard Sean has built at The Abs Company.
Whether he’s running before sunrise, traveling the world while staying committed to growth, investing in real human connection, or reminding the team that “leaders show the way” - the message is always the same:
The best lessons are caught, not taught.
At The Abs Company, leadership isn’t just something we talk about. It’s something we live.
The Belt Squat™️: heavy leg training without heavy spinal load.
Built to target quads, glutes, and lower body strength while reducing stress on the back and shoulders. More comfort, better positioning, and serious output for every level of training.
A staple piece that keeps members training harder, longer, and more consistently.
RESULTS DELIVERED.
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87101–87125, 87131, 87151, 87153, 87154, 87158, 87174, 87176, 87181, 87184, 87