Lloyds Data Centre Services brings a wealth of capabilities to your business. Our flexible and affordable IT infrastructure solutions help you satisfy the most extreme demands, while giving you the freedom to plan effectively for the future.
Lloyd’s Data Center brings a wealth of capabilities to your business. Whether you’re looking to design and build your own data centre from the ground up at your site, or lease the resources you need on a predictable, affordable basis (Data Centre as a Service), we have a solution to suit you. Because we are a data center customer as well as a provider, we understand the critical role they play in
10 Laws of Social Media Marketing
Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging.
It's vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers, your brand and -- perhaps most importantly -- your bottom line.
1. The Law of Listening
Success with social media and content marketing requires more listening and less talking. Read your target audience’s online content and join discussions to learn what’s important to them. Only then can you create content and spark conversations that add value rather than clutter to their lives.
2. The Law of Focus
It’s better to specialize than to be a jack-of-all-trades. A highly-focused social media and content marketing strategy intended to build a strong brand has a better chance for success than a broad strategy that attempts to be all things to all people.
3. The Law of Quality
Quality trumps quantity. It’s better to have 1,000 online connections who read, share and talk about your content with their own audiences than 10,000 connections who disappear after connecting with you the first time.
4. The Law of Patience
Social media and content marketing success doesn’t happen overnight. While it’s possible to catch lightning in a bottle, it’s far more likely that you’ll need to commit to the long haul to achieve results.
5. The Law of Compounding
If you publish amazing, quality content and work to build your online audience of quality followers, they’ll share it with their own audiences on Twitter, Facebook, LinkedIn, their own blogs and more.
This sharing and discussing of your content opens new entry points for search engines like Google to find it in keyword searches. Those entry points could grow to hundreds or thousands of more potential ways for people to find you online.
6. The Law of Influence
Spend time finding the online influencers in your market who have quality audiences and are likely to be interested in your products, services and business. Connect with those people and work to build relationships with them.
If you get on their radar as an authoritative, interesting source of useful information, they might share your content with their own followers, which could put you and your business in front of a huge new audience.
7. The Law of Value
If you spend all your time on the social Web directly promoting your products and services, people will stop listening. You must add value to the conversation. Focus less on conversions and more on creating amazing content and developing relationships with online influencers. In time, those people will become a powerful catalyst for word-of-mouth marketing for your business.
8. The Law of Acknowledgment
You wouldn’t ignore someone who reaches out to you in person so don’t ignore them online. Building relationships is one of the most important parts of social media marketing success, so always acknowledge every person who reaches out to you.
9. The Law of Accessibility
Don’t publish your content and then disappear. Be available to your audience. That means you need to consistently publish content and participate in conversations. Followers online can be fickle and they won’t hesitate to replace you if you disappear for weeks or months.
10. The Law of Reciprocity
You can’t expect others to share your content and talk about you if you don’t do the same for them. So, a portion of the time you spend on social media should be focused on sharing and talking about content published by others.
It may be somewhat of a lost art, but a business lunch is one of the best ways to connect with your clients and earn more business. Though technology helps us stay in touch more frequently, it will never replace the face time provided by taking your clients out to lunch.
But don't let your flawless business plan be overshadowed by your dining faux pas. You'll want to avoid these dining disasters at all costs.
Don't hassle over the check. If you've asked a client out to lunch, always pay. Better yet, discreetly give the maitre d' your credit card before your guest arrives to avoid a potentially awkward situation when the check comes at the end of the meal. The only exception to this rule is if your guest is a government employee or is otherwise restricted from accepting meals.
Don't try out the latest, greatest restaurant. A client lunch isn't the time to try out a new establishment and risk bad service or bad food. Choose a restaurant familiar to you. The best choice is a place you've dined at often. Better yet, pick a place where the servers know you and give you outstanding service. You’ll look like a VIP. Nothing is more impressive than being greeted by name when you enter a restaurant.
Try not to cancel or reschedule. Before asking a client to lunch, check your calendar twice — and then again. Plans do change, but changing your plans at the last minute because you accidentally overbooked or accepted a better offer will make you look careless and disorganized. A business lunch is about impressing your clients; it's best not to give them any reason to question your ability to stay on schedule.
Don't order first. Allow your client to order first, then follow his or her lead. Be aware of your client’s dietary restrictions. I once went out to dinner with a group of friends and the host took us to a steak restaurant. One of the women in our group was Indian and didn’t eat meat for religious reasons. The host was embarrassed when he found out that she had ordered a vegetarian meal. Mirror your client's preferences and lunch will go more smoothly. If your client orders just a salad and a glass of iced tea, follow suit. Don't go overboard and order a five-course meal.
Avoid poor table manners. You're not a barbarian; you're an entrepreneur. Basic manners are a must. Don't chew with your mouth open. Use your napkin and never overindulge in alcohol. As the saying goes, “Loose lips sink ships.” You know the basics; now put them to good use. A business meal should be more about the business and less about the meal.
Be a good listener. Get to know your client through dynamic conversation. Ask open-ended questions. Be interested and interesting and the conversation will flow organically. Don't be afraid to share a few personal stories, it will remind your client you're human and allow you to establish a personal connection. Just keep it appropriate and don't share your deepest, darkest secrets.
Don't check your phone. Your email can wait. Turn your phone on silent and leave it in your pocket or handbag. You may have trained yourself to respond to every beep and buzz, but give your client your undivided attention. You attentiveness will show your dedication to your client and their business.
Emerging businesses are taking advantage of online marketing, hoping that it will be the best and fastest way for them to be popular and generate more revenue. What they didn't know is that web promotion is not an easy stint. Read more...
lloydsdc.com In fact, it serves as the center of any Internet marketing campaign. Although it is not necessary most of the time, it can always make a big impact in your online marketing efforts.
Do you know where your customers lie on the social media.
Does anyone from your target audience use Instagram? Do your customers in rural areas spend as much time on social media as your city-dwelling customers? These are the types of questions all companies need to ask before they invest time and money in a social media campaign. Lets show you how to get you ROI on e-marketing, dollar for dollar.
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[09/10/13] Follow us on twitter @lloydsdc
6 Ways to Get Customers Hooked and Raving About Your Brand
Turn receipts into customer feedback questionnaires.
1. Get geo-social with Foursquare.
2. Create a feedback cycle
3. Go mobile with a socially-activated app.
4. Automate the sharing process
5. Display your business's social properties with pride
Remember, the more members you have in your current communities, the more chances you have to convert potential customers into real customers. To make that information readily available for them, feature the links to your page, Twitter handle, Pinterest page and other social communities on:
• In-store receipts
• Storefronts and walls inside your business location
• Menus and napkins
• Email communications
• Any marketing assets, such as images and videos
• Local advertising, such as local newspapers
Customer satisfaction should be the number one priority for your brand, so encourage feedback and be prepared to act on that feedback, whether it is positive or negative.
Lets show how at www.lloydsdc.com Email: [email protected] Tel:+256752600258
Don't hold back on using social-media marketing because you're not tech savvy. Lets help you with a Social-Media Marketing Primer Even Your Mom Can Handle
Grow your business on the domains that define the Internet, .com and .net.
[09/03/13] You don't want to just give your customers a sense of trust when they think of your brand. You want them to be certain that you're the right choice for them.
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