De la Rosa

11 years ago, the world met DE LA ROSA.

What began as a dream shared by a couple, Belén and Gastón, has grown into a journey far greater than either of us could have imagined.

Built from love, fueled by courage, and guided by a deep belief that dreams are meant to be pursued, DE LA ROSA was born when we opened our very first store in Tulum 11 years ago today.

And there is something special about this anniversary.

On the very day we celebrate opening our first store, we are putting the final touches on a brand-new one in Mexico City.

One door opened 11 years ago.
Another is opening now.

A reminder that dreams are not destinations. They are living things that keep growing, evolving, and expanding.

From Tulum to Europe, from new cities to new opportunities, the journey continues. Yet what moves us forward remains exactly the same.

The same vision.
The same excitement.
The same ANTstoppable spirit.

Like ants, we believe in moving forward with determination, working together, and building something meaningful one step at a time.

Our purpose has always been to inspire people to trust themselves, chase what calls them, and discover how much they are truly capable of creating.

Every garment, every piece of jewelry, every fragrance, every oracle card, and every detail we design carries that intention.

We want every DE LA ROSA space to feel like a place filled with inspiration and connection.
A place where people feel welcomed, empowered, and reminded of their own potential.

Brick by brick.
Store by store.
Dream by dream.

This is a love story.
A story of two people who decided to build something bigger than themselves and share it with the world.

To every ANT who has helped build this anthill, thank you.

To every client, collaborator, friend, and team member who believed in this vision and contributed their energy, talent, and heart along the way, this story belongs to you too.

The anthill continues to expand.

New cities.
New stores.
New dreams.

And we will keep moving forward the same way we started.

Together.
With purpose.
One step at a time.

ANTstoppable. 🐜

SNAKE COLLECTION
A symbol of transformation, confidence, and new beginnings.

Wear it as a reminder of your power to evolve.

Stay evolving. 🐍

More cuffs. More attitude.

Why wear just one?

Mix, stack and layer different ear cuffs to create a look that feels authentic to you. Clean, bold or somewhere in between.
Your style, your rules.

Every piece adds character. Every combination says something different.

Build your own signature look.

Made for those who were never meant to go unnoticed.

Made to feel comfortable.
Designed to look powerful.
Timeless, versatile, and thoughtfully made to belong anywhere in the world.

Morphing is movement.

It’s the freedom to try something new and enjoy who you’re becoming.
You’re moving closer to your most aligned self.
Today, take one simple action that matches this next version of you.
Let it shift your energy, your choices, and your direction.
Step into it.

At De la Rosa, we care about you,
how you feel, how you choose, how you show up in the world.

Sustainable choices. Timeless pieces.

What you wear can make a difference,
in how you move, how you feel, and what you stand for.

For real life. For any direction.
Easy to wear. Easy to carry. Easy to choose.
🐜