Project 96

The World Cup is coming to New York City. The diaspora is ready. ⚽️🖤🌍

We’re kicking off our summer with a series of activations across the tournament with partners and communities who understand that the best way to experience the World Cup is with your people. The food, the music, the flags, the fits, and everything in between.

Watch parties. Play days. Real community programming. starting in June through July.🏆

Want priority access? Comment the country you’re reppin’ and tag who you’re pulling up with, and we’ll send you the link to access. 🎟️

We remain open to working with people who are interested in being a part of this moment: hosts, venues, vendors, creators, brands, community organizers, so share widely and tag anyone who should be part of this, then tap in! 📥

POWERED BY THE COMMUNITY.

FUTBOL summer is loading...and word on the street is this might be the greatest summer we’ve ever put together. ⚽️🏆🌍

world cup in our city. community all summer. experiences you’re gonna talk about for years. we’re almost ready to show you everything.

comment “club” for early access before anybody else sees it. first 96 people to comment get priority to every single thing we drop this summer.🎟️

said it’s a whole new era and she’s doing it in P96 🖤

big ups to the entire team who pulled this one off filming across 🇯🇲 big ups our stylist friends .kriscp & .Niya for the pulls

24 hours left to get your hands on this jersey, comment “drop” for access.

we’re back, surprise drop 🫡

comment your size for a chance to grab ‘em, we’ll sort you out for the next 96 hours only. 🎁

‘Free Your Mind’ shorts available online now.
*Limited stock available.

LAST DAY to enjoy 25% off on all items on our site. Worldwide shipping.

Use code 96HOURS at checkout— pninetysix.com

For the next 48 hours, enjoy 25% off on all items on our site.

Use code 96HOURS at checkout— pninetysix.com