Comprend

Longest day, longest wear. 💅🏼🌞 From photoshoot to final assets – our essieMidsummer 2026 campaign was built around intimacy, close-ups, small rituals and memorable moments.

Capturing the magic of the nordic midsummer from morning expectationsto evening celebrations. Live across Meta, TikTok, Snapchat and YouTube infour Nordic markets. 🍋🌸

AI is easy. Change is not.

That was the message on our stand at the AI Strategy Summit 2026 today, and it turned out to be the theme running through almost every conversation we had.

Because the technology is rarely the hard part. The hard part is the human side: the culture, the processes, and keeping people at the centre as organisations move fast with AI.

As main partner, we took the stage in both the keynote programme and the panel. A huge thank you to Erik Olsson Hermansson, AI Specialist, and Staffan Lindgren, Group CTO and Chief AI Officer, for representing Comprend with such clarity and confidence today. You made us proud.

Thank you to everyone who joined the discussions, stopped by our stand, and made the day what it was. The conversation continues!

AI strategy is where theory meets the hard questions.

How do you actually make it stick across a whole organisation? That's what we're there to explore.

Join us today at ! We can't wait to meet you.

Website builds became a commodity. Now we're back in boardrooms.

That was Staffan Lindgren's take during Optimizely Partner Close-up in Stockholm, and it's a shift we're seeing across our client work. After years of building, the conversation has moved to how AI can genuinely improve marketing and communication. That's where we want to be.

It was a day full of sharp thinking, from Shafqat Islam's keynote on where the market is heading, to real conversations about Opal's first year and what comes next.

We also had two proud moments in the evening. Erik Olsson Hermansson received the newly created MickeJäderlind award, and Comprend took home the Agentic transformation award.

Thank you, Optimizely, for an inspiring partner day, bringing the community together and for a memorable evening to round it off.

Claes Friberg was in Stockholm this week for Adobe's Partner Accelerate event, bringing together the Nordic partner ecosystem to align on priorities, sharpen go-to-market strategy, and figure out how to win bigger together!

Alignment events like this are where partnerships turn into real momentum. 

We're proud to be part of that ecosystem and looking forward to what we build together.

Deep dives into AI, digital transformation, and platform best practices. Meaningful conversations that drive action. Thank you, Optimizely team, for an exceptional roadshow. We're thrilled to be part of it as your partner!

What a morning. ☀️

We kicked off today in London with our Hands-on Agentic Marketing breakfast and honestly, we couldn't have asked for a better day for it. Sunshine, great company, and some genuinely energising conversations about where agentic marketing is heading.

Our team walked through how AI agents are already working inside real marketing workflows, from content production to campaign ex*****on, and the room was full of people eager to do the same.

We learned a lot. We think others did too. And we left feeling pretty optimistic about what marketing teams can do when they stop experimenting and start operating.

Thank you to everyone who joined us. See you at the next one.