Fernando Fonseca

O segundo projeto de 2023 chegou e cá estou para anunciar. 🙌
A Radiance Clinica Medico Dentária é uma referência em deontologia na zona do grande Porto.
Foi-me solicitada a elaboração de um plano de Marketing digital que contempla uma melhoria da presença online da marca.
A primeira fase foi a criação de um website, otimização SEO e implementação de uma estratégia holistica com as redes sociais existentes.
A segunda será ajudar na angariação de leads atraves de campanhas Google Ads e Meta Business center.
Podem ver como está a ficar o resultado final em:
https://lnkd.in/dVEHngWn

Here is the second 2023 project and here I am anouncing it.
Radiance Dental Clinic is a reference in dentistry in Porto area.
The client requested me a online presence overhaul that includes in a first phase the creation of the new website, implementation of the existing social media in it, search engine optimization and ofcourse a holitic approach all-around it.
The second phase includes lead generation through very specific targeted Google and meta business center ads.
You can see hows the project going through:
https://lnkd.in/dVEHngWn

Gostava de partilhar convosco a conclusão do meu primeiro projeto de 2023:
A transformação digital da NASFP - Serviços de Contabilidade, LDA uma empresa que para além de minha cliente é um parceiro de negócios estratégico.

Este projeto é um projeto ongoing que terá ainda algum desenvolvimento no decorrer dos próximos meses.
Nesta primeira, fase agora, completa estava incluído:
-Criação de perfil Google e implementação de Google Analytics, criação de uma nova imagem institucional, novo website e presença em algumas redes sociais.

O trabalho que se segue será de criação e otimização de conteúdos, algumas campanhas PPC e otimização SEO.

Muito obrigado à NASFP - Serviços de Contabilidade, LDA pela preferência demonstrada.
Deixo abaixo o link do novo website.
https://www.nasfp.com

EN
I would like to share with you the completion of my first 2023 project: The digital transformation of NASFP - Serviços de Contabilidade, LDA, a company that besides being my client is a strategic business partner.

This is an ongoing project that will have further development on the upcoming months. This first phase included:

-Google profile and Analytics, Institutional image revamp, new website and SM presence in relevant social media channels.

Next step is to create new content, create some PPC and SEO optimization!
Thank you NASFP - Serviços de Contabilidade, LDA for the preference.
I leave NASFP website link below.
https://www.nasfp.com

Do you know what your prospects and clients feel when they go your websites way?
Walk the walk alongside them and learn a bit more about a Marketing tool called - Clients Journey Mapping!
*No hiking exercice or tourist guide experience needed I promisse!*

Fernandofonseca.pt In simple terms it provides an insight of the needs and concerns of prospects who are in your purchase funnel. The information you gather from it is crucial as it leads to higher conversion rates and higher retention.The so called map is a depiction of the clients experience and interaction with the...

A 'Buyers Persona' is a Marketing concept developed by Alan Cooper that can help you and your brand achieve a higher level of communication efficiency and improve ROI on your Marketing campaigns.
It gives you insights about who you are communicating to when promoting your products/services: what is your clients ideal profile, how do they think, feel and act?
This might come in handy to adjust your content and communication tone right?
Read more about it in my new blog post.

What's your take on it? Would love to hear it.
Do you use this technique to identify your prospects?
http://www.fernandofonseca.pt/index.php/component/content/article/12-marketing-blog/22-personas-in-marketing?Itemid=101

Fernandofonseca.pt Invented by a software developer named Alan Cooper this concept was created and got its relevancy from inbound marketing methodology.