Lens That

How can luxury brands benefit from tools usually aimed at younger audiences?

For Born in Roma, we used AR on TikTok to create a personalized, interactive experience. Users take a quick quiz to discover the fragrance that matches their personality. While they can’t smell it, elegant visuals and tailored recommendations still deliver a high-fashion experience, but add an element of fun.

AR isn’t about immediate sales. It’s about building connections. By reaching younger audiences early, Valentino leaves lasting impressions that turn curious users into future loyal customers.

We love collaborations that make a real impact – and partnering with Make-A-Wish Canada was exactly that. 💙

We created a TikTok karaoke experience that lets users show support in a natural, authentic, and fun way.

🎤 Simple. Intuitive. Joyful.

Why TikTok AR Effects work? They’re already a huge part of the platform. Users love using them to express themselves, join trends, and co-create culture. It’s low-barrier, fun, and feels like self-expression, not an ad.

🫂 This campaign was about impact, not just sales. With Stacey Ryan’s “Make a Wish” and an AR Effect, every TikTok video triggered a real donation – letting users be part of something bigger.

AR is all about building connections. 👥

With Rossmannia, the app isn’t just for discounts anymore. Create your avatar, play AR games, unlock rewards, and interact with real products, all in one app.

Curious about the idea, marketing impact, and behind-the-scenes of our collaboration with Rossmann? Go to our blog 🔗https://blog.lensthat.com/2026/01/22/rossmania-how-rossmann-builds-customer-loyalty-with-augmented-reality/

The GCC is one of the fastest-growing digital markets in the world. 🌐 What does it mean for AR?

With high smartphone use, a young tech-savvy audience, and growing digital investment, consumers are looking for interactive, immersive experiences, not just ads. And AR is helping brands grab attention, boost engagement, and encourage social sharing.

Curious how AR is reshaping marketing across industries in the GCC? 👀 Go to the link to read our latest article.
🔗https://blog.lensthat.com/2026/01/27/from-nissan-to-adidas-lens-thats-partnerships-with-leading-brands-in-the-gcc-region/

When art meets technology, something magical happens. 🖼️✨

Our AR Mirror at “The Marvels of the Royal Łazienki” exhibition by Muzeum Łazienki Królewskie transforms visitors into mythical creatures straight out of the art pieces, showing how the digital age is reshaping the way we experience culture.

Learn more about the AR Mirror, the collaboration, and the story behind it on our blog. Link in comment. 🔗

Happy Holidays! ✨

The holiday season is the noisiest time in marketing. Endless offers, discounts, and promotions lead straight to ad fatigue. So how do you stand out without adding to the noise? Creating a real connection – with AR. Here’s why. 👇

🎄 AR turns campaigns into interactions
🎄 Encourages organic sharing & authentic UGC
🎄 Helps brands stand out in the most crowded season
🎄 Brings festive magic to life in just a few taps

After the award-winning Pub Museums campaign in Ireland, Heineken goes global 🌎✈️ Back in its hometown of Amsterdam, the brand welcomes all international travellers at Schiphol Airport with a premium pub experience.

At Lens That, we brought the pub to life with WebAR. Scan the QR code, explore Heineken’s story, uncover brewing secrets, and enjoy your beer, while 3D animations and audio guides guide you through every corner.

Travel. Learn. Take a sip of history. 🍺

What if you could step into your favorite Netflix show? 👀That’s exactly what fans of 1670 Season 2 got to do!

Together with Netflix , Bosko.agency, Altavia Kamikaze + K2, CUDO Agencja Kreatywna, K+group, Picsane, and Powster, we created an AI-powered AR experience that lets users discover whether they belonged among peasants or nobles, available on WebAR, TikTok, and even through an AR Mirror at the official event in Warsaw. ⚔️👑

Once again, working with Netflix was an amazing chance to bring storytelling, culture, and humor together through immersive technology, and to let fans live the world of Adamczycha, not just watch it.

🖼️ Read more about the “Portrait from Adamczycha” campaign on our blog.

It’s November, and the Christmas campaigns are officially defrosting… 🧊🎄✨

Over the years, Coca-Cola’s marketing has become part of Christmas, celebrating community, belonging, and shared joy. For many, the Holiday season begins not with snow — but with the first glimpse of the Coca-Cola truck ad. 🚛❤️

And what’s better to create a shared, genuine interaction than AR? 😉

Together with Coca-Cola, we reimagined one of the familiar AR concepts — the jumping game — giving it a festive twist! 🎅🎁This time, Santa takes the lead, collecting presents with head movements in a simple, playful experience full of holiday spirit. ✨🎄