DigitalDynamo

Here's what you need to know about this year's adjustments to Amazon's fees:

𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞𝐝 𝐅𝐞𝐞𝐬
1) Storage Fees for Oversize Items (by weeks stored):
22 – 28 weeks: $0.23 per cubic foot
28 – 36 weeks: $0.46 per cubic foot
36 – 44 weeks: $0.63 per cubic foot
44 – 52 weeks: $0.76 per cubic foot
52+ weeks: $1.26 per cubic foot

4) Returns Processing Fees:
Now range from $1.65 to $1.78 per return,
varying by category, up from a previous variable rate.

5) Aged Inventory Surcharge:
Now changes based on time:
271 - 365 days: increased fees
365+ days: $6.90 per cubic foot or $0.15 per unit.

𝐃𝐞𝐜𝐫𝐞𝐚𝐬𝐞𝐝 𝐅𝐞𝐞𝐬
1) Fulfillment Fees for Standard-Size Products
Reduced by $0.20 per unit.

2) Fulfillment Fees for Oversize Products
Reduced by $0.61 per unit.

3) Referral Fees
For apparel products under $15, reduced from 17% to 5%.

4) Monthly Storage Fees (Jan-Sep):
Reduced for standard-size products to $0.78 per cubic foot.

𝐍𝐞𝐰 𝐅𝐞𝐞𝐬
1) Inbound Placement Service Fees (Effective March 1, 2024)
For standard-size items: $0.27 per unit;
For large bulky items: by $1.58 per unit.

The main takeaway?

Proactive inventory management and excellent customer service have become more vital than ever—any slip-ups here could be costly with the new fee structure.

Any fees that I missed? Share below.

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PPC is a game.

The strategy to win starts with choosing the right keywords.

To win at this, leverage data to your advantage.

The bulk of sales stems from 10-15 root keywords.

I use Helium 10's keyword research and analytics features to investigate and monitor the most relevant keywords.

By extracting real data from Amazon, Helium 10 gives you the keywords you should focus on to boost your products' visibility and drive sales.

Here’s how to conduct keyword research using Helium 10:

MAGNET
→ Identify the primary keyword pertinent to your product
→ Use the top, product-relevant keyword as a customer search term on Amazon to discover your main competitors

SEARCH – Keywords
RESULT – Associated Keywords + Data

XRAY
→ Look for a list of the top-performing competitors, based on revenue, for that keyword
→ Identify the top 10 competitors to analyze them in Cerebro

SEARCH – Keyword
RESULT – Competitor products

CEREBRO
→ Conduct a reverse ASIN lookup of your top 10 competitors from XRAY
→ Employ advanced filters to set a minimum of 5-9 ranking competitors and a maximum competitor ranking average of 30
→ Refine relevant keywords based on competitors' rankings to obtain a curated list of valuable keywords to target for organic rank

SEARCH – Product
RESULT – Keyword data from Magnet

KEYWORD TRACKER
→ Monitor organic rank and sponsored position of target keywords
→ Examine trendlines
→ Improvements in organic rank suggest keywords are the optimal match for top-of-page visibility without ad spend

INPUT – Product and buyer relevant keywords
RESULT – Ranking data

Master keyword research and run a focused PPC strategy to outperform your competition.

It’s about working smarter. Not harder. 💪

How much should you spend on SEO per month?

SEO pricing can be a race to the bottom with false promises. If SEO is costing you under a $1000 a month, there’s probably a very good reason for that. Not to say you can’t get results on modest budgets - however, it all comes down to what you expect from your SEO agency and what tasks you can complete in-house.

So, what helps improve SEO performance? There’s no set answer for this - as requirements differ from site to site, however, the key areas typically fall into the below categories:

✅ Content development
✅ Link acquisition
✅ Technical maintenance
✅ SEO strategy

Strategy takes time - and a “packaged SEO” approach rarely gets the required cut through. If you’re not paying for strategy then your SEO campaign is on autopilot.

How do you know if you’re getting good value? Ask yourself what deliverables you are receiving from your SEO campaign:

📍Is content being developed?
📍Are links being built? If so, do you have visibility of these?
📍Are you receiving specific details on technical changes that are being made to your website?
📍Are you receiving proactive recommendations to improve your strategy?

While that $750 package might be tempting, paying $750 for nothing suddenly seems very expensive.

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