AnneDesigns - Anne Catherine Lautchang

The Congregation of the Sisters of Mary Immaculate has taken on a project focused on helping poor women of Payatas to be able to work decently to support their families.

The product of the project is a nice and durable product that will be very useful nowadays that plastic bags are discouraged for the good of the environment. Support our Payatas mothers by ordering. Call us at +63 9491924512. Visit us at FB page https://web.facebook.com/Sisters.of.Mary.Immaculate.Philippines.

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Percentage of logo colors used by global brands:
Blue 35%
Red 30%
Grayscale 23%
Yellow 20%
Green 7%
Purple 1%
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Source: Venngage

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"Each color you encounter gives you an emotional experience. Understanding the psychology of color can be a valuable asset when choosing brand colors. Choosing the right colors means your audience will be able to connect with you because just like colors, your brand has a personality of its own, and consumers go after products that match their own personalities. Defining your brand personality helps customers make purchasing decisions, and it helps you target the right people. (source: https://www.tailorbrands.com/logo-maker/logo-colors)
👩🏻‍🎨"

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The human brain naturally responds to colors
Brands can use colors in promoting their organizational image through their logos. Colors help brands connect with consumers on a deeper psychological level. Colors is an important consideration when you build a brand identity. The right palette can convey deep meaning about company values and can elicit specific behaviors. 🎯‍🎨

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When logos are created and used correctly can offer an advantage over competitors. A logo can be a powerful instrument in communicating your brand image.
An effective logo design should show creativity in capturing the key messages and value proposition. Using the most appropriate color for your logo may spell the difference between a successful and a mediocre brand.

The essence of a logo comes from the quality of products or services vis-a-vis how you operate and connect with the world. Lastly, a company logo is a part of your overall marketing mix. Make sure to optimize the power of your logo in your campaigns. 💪

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We all love great stories. With the advent of internet, almost everything is easy to know something about. However, there are still some things that remain secret. The logo recognition statistics offer some things you just might not know about some brands. 🧚‍♀️

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A Good Logo Design is Important

Good design increases the company's value, boosts sales, and puts your business in a better financial situation. Through building trust, making strong first impressions, building customer relationships, and even executing successful campaigns, good design helps make your business more profitable. 👩🏻‍🎨

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We can be your marketing weapon, our designs can spell the difference between making a lot of sales or none at all. Talk to us…

Visual graphics in digital marketing converts your viewers and audience into clients. It helps to gain more visibility of your brand. Attention to detail in digital marketing graphic design can bring a huge amount of traffic to your brand’s store and website and increases the chance of conversion of the audience into customers. The combination of an attractive logo, effective communication, well-planned design and marketing improve sales drastically. 🧑🏽‍🎨

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1) In terms of visual content marketing, 32% of digital marketers claim visual images are the most important type of content. Blogging comes second at 27%, followed by videos (24%), live video (9%), and podcasting (1%). (Social Media Examiner, 2019)
2) When people hear a message, they are most likely able to remember 10% of the information relayed three days later on. However, when the same message is coupled with a visual graphic, people can remember 65% of the information three days later. (Brain Rules)
3) 60.8% of digital marketers say that visual assets are imperative to successful marketing. (Red Website Design, 2018)
4)In terms of performance, digital marketers said that original graphics (40%) performed best and delivered the most engagement. Videos & presentations (24%) account for second followed by stock photos (13%) and charts and data visualization (9%). (Venngage, 2020)
5) 49% of digital marketers said that visuals are very important to their marketing strategies. (Venngage, 2020)
6) 65% of digital marketing executives claim visual assets like images, infographics, illustrations, and videos are imperative to brand story communication. (CMO Council, 2015). 🧑🏽‍🎨"

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Stimulate Conversion of Audience to Customers via Graphic Design

A graphic designer's goal is to convert the target audience to be a frequent client or customer. The graphic designer uses unique call-to-action elements that will drive the target client or customer into making a purchase or seeking the service. Consumers tend to feel like part of a brand if you involve them in an activity such as leaving a comment or subscribing to a website. 👩‍🎨 👩‍💻

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Brand identity is the totality of company values, product communication, and customer feel when they interact with the company. Brand identity is the personality of the business as well as a promise of quality and professionalism towards customers. A brand is a feature or set of features that distinguish one organization from another. A brand is typically comprised of a name, tagline, logo or symbol, design, brand voice, and more. Brand identity is the aspect of branding that focuses on brand personality, as well as the values conveyed to customers. The product leaves an impression on customers long after sale was made. Brand identity is the process of shaping that impression. 💻

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How to Create a Brand Identity

"Setting up a visual identity is one of the first things that you should do as a brand. It is the element that the customer will associate with you by: 1) Research your audience, value proposition, and competition.
2) Design the logo and a template for it.
3) Integrate language you can use to connect, advertise, and embody on social media.
4) Know what to avoid.
5) Monitor your brand to maintain its brand identity.
(Taken from: https://blog.hubspot.com/agency/develop-brand-identity) 👨‍🎨

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